Rated 4.6 out of 5 by 5 reviewers.
Rated 5 out of 5 by Caz38 Very good This toothpaste tastes nice and knowing that I'm not swallowing loads of fluoride makes me very happy 08 October 2013
Rated 3 out of 5 by victorms not sure it cleans as well as ordinary toothpaste Not sure it cleans too well and teeth aren't as white as I'd like,but has co q10 in and tea tree for healthy gums and no fluoride. 10 March 2014
Rated 5 out of 5 by Gem51 Would recommend it. Due to an allergy I can't use any of the usual range of toothpastes in supermarkets, etc. Tried dozens of them plus most of those from specialist outlets like H&B. This H&B Aloe Vera is the only toothpaste I've found which doesn't cause me a problem and - a major plus - tastes pleasant. Actually tastes like a "normal" toothpaste and the mouth-feel /consistency also agreeable (not grainy or unpleasantly pasty). It does have a strong minty taste; it is a pale green gel. It's good value compared to other specialist toothpastes because it's not revolting, obviously it's expensive compared to the brands in supermarkets etc. It does its job and cleans teeth. I've used it for years now. Hope it doesn't get discontinued! 27 August 2016
Rated 5 out of 5 by Silverunicornspirit Holland & Barrett Aloe Vera Toothpaste Fluoride free best toothpaste you could possible use. 15 August 2016
Rated 5 out of 5 by Kloppite63 Excellent alternative to leading brand I've been using H&B's aloe vera toothpaste for the past two years or so. I'd been using non-fluoride toothpastes for several years before, including the leading aloe vera brand (especially the whitening variety). However, H&B's brand is the only one that doesn't dry out my mouth or leave a white residue on my tongue. It leaves my teeth clean and bright, my mouth fresh, my gums healthy, and my breath fresh...and my tongue film-free! Love this product. 02 May 2016
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