Natural Makeup

189 products

The beauty of make-up lies in its versatility, allowing you to match your look to however you feel on the day. Whether you wake up in the morning and stick to the natural look with a swipe of mascara, or really go for it and apply a full face - it’ll help you feel your beautiful best.

Here at Holland & Barrett, we like to offer make-up that makes you look good and feel good – with natural, cruelty-free products and ingredients given top priority.

If you think about it, some days our face spends more time with make-up on than not on, so it’s worth thinking about what you’re using. That’s why Holland & Barrett love cruelty-free make-up that’s formulated with natural ingredients that look after you and the planet too.

Fresh faced and ready for the day

It’s important to look after your skin. A clean and well moisturised face provides the perfect base for foundations, bronzers, highlighters and other make-up products.

For flawless skin, apply moisturiser and let it absorb for five minutes before you apply any makeup products. Then apply primer if you’re planning to have your make-up on for a long time, e.g. if you’re going to be partying all night. Next, choose a moisturising BB cream or CC cream for light, everyday coverage, or opt for liquid, cream or powder foundation for fuller coverage. Ensure either your moisturiser, BB/CC cream or foundation has SPF included, for that extra protection.

Finish up with a little concealer under the eyes or any area you want to cover (think pesky pimples), a swipe of blush or bronzer to enhance cheekbones, and maybe a little highlighter on top of your cheekbones, along the bridge of the nose and in the middle of the forehead.

The best brushes for make-up

A good set of make-up brushes can do wonders for your make-up application. From contouring and highlighting, to blending and buffing, a high-quality make-up brush set is essential.

The brushes we sell here at Holland & Barrett are made with synthetic fibres. They are more hygienic than real hair, which can collect bacteria and dirt inside their irregular surfaces. They’re also cruelty free.

Vegan make-up for the masses

At Holland & Barrett, we understand that it can sometimes be hard to find high-quality make-up brands that are vegan and cruelty-free. That’s why we offer vegan-friendly and cruelty-free make-up that makes you look good.

The range includes vegan foundation, vegan eyeliner, vegan mascara, and much more.

Show your lips some love

You know how it is when you apply bad lipstick, you put some on then a few hours later you look in the mirror to find your lips have dried out and look awful. That’s why you need a lipstick that moisturises your lips while you wear it.

Holland & Barrett offer lip products that look after your lips while you wear them. The range includes lipstick, lip crayons, lip glosses, lip oils and even Manuka honey lip balms.

Pretty eyes for everyone

Natural make-up for the eyes can really open them up and make the most of your eye colour:

  • Brown eyes love cool blue, green, plum and nude eyeshadows

  • Green eyes love purple, pink and rose gold eyeshadows

  • Blue eyes love orange, gold, bronze and peach eyeshadows

Holland & Barrett sell a variety of eyeshadow palettes, eye liners, mascara, under eye brighteners, and gentle make-up remover for eyes.

Natural nail varnish

Nail polish is a fun way to express yourself and the right nail colour can add a finishing touch to any outfit. But so many brands of nail varnish pack their products with chemicals like parabens, toluene and phthalates (dibutyl phthalate, camphor, xylene, formaldehyde, resin), which can be harsh on our nailbeds.

Here at Holland & Barrett, we offer 100% vegan and cruelty-free nail varnish that are ‘7 Free’, meaning they don’t contain any of the ingredients above. Good for your nails and good the planet.

We also sell nail strength treatments and nail brushes.

Stay smelling good

Now you’re looking good, you should be smelling good too! Embrace dreamy natural fragrances with one of the roll-on perfumes we stock in lilac, vanilla, ruby guava, blood orange and fig.

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