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It's Pure Organic Herbal Hair Colour Auburn 110g


It's Pure Organic Herbal Hair Colour Auburn 110g
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It's Pure Organic Herbal Hair Colour Auburn 110g

It's Pure Organic Herbal Hair Colour Auburn 110g



It's Pure Organic Herbal Hair Colour Auburn 110g

  • 100% organic hair dye that nourishes your hair.
  • Gives beautiful glossy natural colour, and increased volume.
  • UK-made from the purest, fairly-traded henna and herbs.
  • 100% pure organic ingredients
  • UK's only Soil Association certified hair dye
  • Organic henna based plant powder to be mixed with water.
  • Non-lightening (no bleach)
  • Auburn is suitable for darkening blonde to light brown hair or for colouring grey hair.
  • Conditions and strengthens your hair giving a beautiful healthy shine and increased volume.

Unlike synthetic hair dyes that chemically change the structure of your hair, this plant-based dye is non-invasive, gently coating your hair shaft with a semi-transparent, semi-permanent layer of colour. The final colour will partly depend on the colour of your hair underneath, making it lighter where your initial hair colour is light and darker where your initial hair colour is dark.

On white/grey hair this Auburn shade is likely to be a warm coppery auburn colour. On medium to dark blonde hair it is likely to be a warm rich auburn shade. On light to medium brown hair it may be a warm chestnut auburn colour. If your hair is a salt-and-pepper mix of brown and white, then the overall effect will average out. The colour lasts on average about 3 to 4 weeks on the roots, but it can become permanent on porous areas of your hair such as the older, longer lengths of hair which become more weathered and porous over time.

It’s Pure Ltd, 85 Gregory Road, Mildenhall. IP28 7DF, UK. EU RP: Curam Riachtanach Ltd, D02 P593, Ireland

Additional Info


Read and carefully follow all the instructions enclosed in the pack. To summarise, the Herbal Hair Colour powder is mixed with warm water before application. The paste is left on your hair for 1 to 3 hours depending on the depth of colour required. We strongly recommend doing a strand test first before putting the colour all over your hair, because the colour result can be different on different people’s hair. You should wait 24 hours after the strand test to see how the colour develops, because it oxidises and darkens over time. Keep the packet tightly sealed when not in use. Store in a cool, dry place.


Always read the label

Lawsonia Inermis (Henna) powder, Indigofera Tinctoria (Indigo) powder, Emblica Officinalis (Amla) powder, Acacia Concinna (Shikakai) powder

Suitable for:

Vegan, Vegetarian

Advisory information:

For external use only. Use only as directed. Keep out of the reach of children. Patch test before use. In the unlikely event of a rash or irritation, discontinue use. Avoid getting the hair colour paste in your eyes – if this does occur flush thoroughly with water.

Remember to:

We go to great efforts to ensure that the information on this page is accurate at the time that the page was last edited. As we are constantly reviewing and developing our products to meet our consumer needs, consumers, particularly those that suffer from allergies and intolerances, should always check product labelling, warnings, and directions provided with the product that is delivered, prior to use or consumption.

Customer Reviews

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