Provenance connects sustainability and impact information to every purchase

What does that mean?

They help brands turn their sustainability efforts into bitesize claims. Each claim is backed with proof, known as Proof Points to give you the confidence to buy in line with their values.

Proof Points are the bitesize claims that can be backed with certifications that are continuously developed with internationally recognised partner organisations to meet evolving standards and regulatory requirements. Below we've explained some of the Proof Points you'll find while shopping at Holland & Barrett.

• Vegan: The product contains no animal products - or derivates of animal products - and none were involved in the relevant production processes
• Widely Recyclable Packaging: This product's packaging is kerbside collected and can be broken down into raw materials and repurposed so it can be used again. Some materials may not be universally recyclable - always check local guidelines. 
• Organic: products in this category have been certified as organic by a third party according to organic regulations for its specific product category. For example, for food products, this means 95% of the agricultural ingredients must be certified organic and for cosmetics a minimum of 20% (10% for rinse-off products) of ingredients are certified organic.

Find out more about all the Proof Points here.

“Holland & Barrett is committed to empowering consumers to enable them to make informed choices about our products.

Through our partnership with Provenance and by leveraging its green claims tool, we are now able to better support our suppliers in upholding high sustainability standards.

Importantly, with the support of the technology, customers will be able to access clear, trusted information on the certifications and claims that sit behind the products we offer, helping them to navigate the complexities of sustainability in their shopping decisions.

As we continue to innovate in the development and procurement of new products, we can ensure that the products we carry are increasingly aligned with the highest environmental and ethical standards, offering our customers confidence as they seek to understand the impact of what they are purchasing on both people and the planet." - Adam Davison, Group Corporate Affairs Director