Qualified to Advise


If you are taking supplements, take our advice.

Holland & Barrett associates are now officially 'Qualified to Advise'.

Our associates undergo a comprehensive training programme through the Holland & Barrett Natural Health Academy. The training programme is set-up to ensure our customers have access to clear, concise and up-to-date information to help them confidently make informed decisions about the products they may want to include in their nutritional supplement regime.

On successful completion of the intensive training programme, which typically takes 12 months to complete, associates attain a nationally recognised QCF qualification. What this means for you, the customer, is that you can take comfort in the knowledge that the advice you are given, by one of our thousands of qualified associates, has been validated with a nationally recognised qualification.

Qualified to advise Holland & Barrett store associates are able to advise customers and answer questions on a huge range of Holland & Barrett supplements, knowledgeably helping you to find the products you want.

Qualified to Advise

Over the last 9 months, we have been working on a project with the Government's Qualifications Department (Ofqual) to align our Holland & Barrett qualifications to nationally recognised qualifications. Our training programme is unique to Holland & Barrett and this qualification is specific to the health industry and products.

Our commitment to training is paramount to ensure we safeguard our industry and support our associates in delivering excellent customer care above that of other health retailers.

Completed on-the-job, associates achieve QCF (Qualifications and Credit Framework) credits on three levels, from a 6 week induction course through to 18 and 36 week training courses, with the later equivalent to an A Level.


Induction   PA   APA
Level 2 award worth 4 credits with a qualification in 'Principles of Holland & Barrett Vitamins, Minerals, Supplements and Health Products'.
Level 2 award worth 7 credits with a qualification in 'Understanding Holland & Barrett Vitamins, Minerals, Supplements and Health Products'.
Level 3 award worth 10 credits with a qualification in 'Understanding the application of Holland & Barrett Vitamins, Minerals, Supplements and Health Products'.

Each qualification is validated by EDI (Education Development International), a body accredited by the Government to award vocational qualifications.

More than 3,100 store associates have already completed the Natural Health Academy training and have been automatically awarded their qualifications.

If you have a question about any of our products drop into one of our stores where an associate will be happy to help.

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