rewards for life

the good life

Start collecting points today

  • With rewards for life, every time you give you get something back
  • Collect an introductory 4 points for every £1 you spend and receive 150 points worth £1.50 when you activate your card

With rewards for life, every time you give you get something back… that's why we reward all of our rewards for life customers with an introductory 4 points for every £1 they spend, along with exclusive offers and bonus point promotions.'s FREE to join, so hop on board!

Make a purchase online today, sign up at the checkout and start collecting points straight away or simply pick up a card in any of our stores... couldn’t be easier!

Need to activate your card?

If you haven’t activated your card in-store, you’ll need to do that here. Once activated, you’ll unlock the full benefits that being a member has to offer and to get you started, we’ll give you 150 points worth £1.50… now that’s what we call the good life.

Activate your card now

Reward coupons

We’ll turn your points into reward coupons regularly and send them to you by post or email depending on your preference… but please do spare a thought for our woodland friends – we’re keen for you to be green!

As soon as you collect 50 points or more, you’ll qualify for your next coupon which you can use to spoil yourself or a loved one. Spend them online, in store or by mail order – whatever suits you best.

But don’t forget, we won’t be able to send you your reward coupon until you’ve activated your card.

Exclusive offers

As well as your reward coupon you’ll also receive exclusive offers just for you and be the first to hear about new products and information we think you’ll be interested in when you sign up for email updates.

You can use your coupons to spoil yourself, or a loved one, on whatever you choose online, in store or by mail order – whatever suits you best.

These might include promotions on your favourite products or bonus point events – that’s on top of any other promotions we run. We know how to live the good life!

Download the app

Here at Holland & Barrett we are all about the good life, and our free app allows you to use your rewards for life card, even if you have left it at home. Collecting points, checking your balance and redeeming coupons has never been easier, it can all be done with a quick swipe of your phone. Download the FREE app today.

Want to know more?

If you have any questions about your membership, don’t struggle on your own! We’ve put together some frequently asked questions that may help you find the answer.

If you’d like to speak to one of our friendly and helpful associates at the rewards for life helpdesk, just call 0370 606 6606.

Terms & conditions

Full terms and conditions

I've lost my card

Don't worry if you've lost your card. You can get a new one next time you order online or shop in store. You still have access to past vouchers when you log in to your rewards account.