New Nordic

The story of New Nordic

New Nordic is a Swedish-based company with a unique knowhow in medicinal plants. New Nordic develops and markets effective herbal dietary supplements, as well as cosmetics, to satisfy specific health and beauty needs. It markets these under the New Nordic brand to an increasing number of people all over the world.

New Nordic was founded in 1990 by Karl Kristian Bergman Jensen, whose dream was to establish a company that could develop herbal products that would add vitality and years to peoples’ lives. In 1992, Marinus Blåbjerg joined the company as an equal co-owner. That was the beginning of a long-term friendship and business adventure.

At New Nordic, our passion is to help individuals around the world live better and healthier lives by developing innovative and effective supplements and cosmetics. New Nordic’s products have won many awards and accolades from international industry organizations.

In recent years, the company has achieved category leader status in the “Beauty from Within” category – a rapidly growing sector worldwide.

From Scandinavia to the world

The plant kingdom has powerful healing and vitality-bringing capacities that benefit our health and beauty. We all want to feel good and look young. New Nordic’s ground-breaking approach is to find plant ingredients that can nourish and activate life processes, keeping us vital and beautiful as we age.

The idea began in Scandinavia, but it soon spread around the world. People from all over Europe, North America, and Asia are attracted to the New Nordic path to vitality and the company’s Scandinavian values.

Today New Nordic products are sold daily in more than 50,000 pharmacies, beauty stores, and health stores in 36 countries from China to the United States and beyond. New Nordic has opened 12 country subsidiaries and more are planned. The goal is to service consumers and retailers with a high-quality sales and post-sales support. New Nordic has become a well-known and recognized consumer brand. Its distinctive packaging design and the silver tree logo are clear and consistent features on all its products.

Decades of passion

New Nordic is committed to uncompromising product quality, from field and forest to the package in the shop. In 2004, François Gérard joined New Nordic to further strengthen its research and innovation processes. François is a true resource with extensive herbal experience and “breathes” healthy living.

François, Marinus, and Karl Kristian regularly travel around the world to explore new herbs and find new ways of using existing ones. Under their “From Seed to Heart” program, they control every step of product manufacturing - from cultivation in the field to delivery of the finished product to the pharmacy, beauty or health retailer. They work only with reliable growers and plant extractors from all over the world; people with whom they have built close relations based on mutual trust.

New Nordic analyses all ingredients in controlled laboratories to ensure the safety and effectiveness of its products, conducting extensive trials and working only on the basis of proven medical evidence. To do so, they maintain close contact with botanical, nutritional and medical experts all over the world. Once their products are approved, they are processed and packaged in controlled facilities under the strictest of quality standards.

The result is a growing range of food supplements and now cosmetics that have been found to promote vitality and postpone age-related degeneration processes. Nearly all of New Nordic’s products are manufactured in Sweden and Denmark.