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EXPLORE 100s OF DELICIOUS NEW FOOD PRODUCTS BURSTING WITH BENEFITS

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OatWell Crispy Hearts with Oat Beta-Glucan 7 Day Supply 7x30g
OatWell Crispy Hearts with Oat Beta-Glucan 7 Day Supply 7x30g
(107)
£9.00
£4.29/100 g
Oatwell Original Oat Bran Powder with Beta-Glucan 14 Day Supply
Oatwell Original Oat Bran Powder with Beta-Glucan 14 Day Supply
(24)
£13.50
£9.00/100 ml
Surreal High Protein Cereal Cocoa 240g
Great Savings
Surreal High Protein Cereal Cocoa 240g
(34)
£4.50
£6.00
£1.88/100 g
Surreal High Protein Cereal Cookies & Cream 240g
Surreal High Protein Cereal Cookies & Cream 240g
(1)
£6.00
£2.50/100 g
Linwoods Milled Organic Sprouted Flaxseed 360g
Linwoods Milled Organic Sprouted Flaxseed 360g
(20)
£7.49
£2.08/100 g
Surreal High Protein Cereal Cinnamon  240g
Great Savings
Surreal High Protein Cereal Cinnamon 240g
(18)
£4.50
£6.00
£1.88/100 g
Surreal High Protein Cereal Frosted 240g
Great Savings
Surreal High Protein Cereal Frosted 240g
(13)
£4.50
£6.00
£1.88/100 g
Whites Oat Bran Medium 500g
3 For 2 Mix & Match
Whites Oat Bran Medium 500g
(77)
£1.99
£0.40/100 g
Surreal High Protein Cereal Peanut Butter 240g
Great Savings
Surreal High Protein Cereal Peanut Butter 240g
(19)
£4.50
£6.00
£1.88/100 g
Whites Oat Bran Extra Fine 500g
Great Savings
Whites Oat Bran Extra Fine 500g
(67)
£1.99
£0.40/100 g
Linwoods Milled Organic Flax Cocoa & Mulberry 200g
Linwoods Milled Organic Flax Cocoa & Mulberry 200g
(9)
£5.29
£2.65/100 g
Surreal High Protein Cereal Frosted 35g
Surreal High Protein Cereal Frosted 35g
(13)
£1.50
£4.29/100 g
Surreal High Protein Cereal Cocoa 37g
Surreal High Protein Cereal Cocoa 37g
(34)
£1.50
£4.05/100 g
Surreal High Protein Cereal Cinnamon 35g
Surreal High Protein Cereal Cinnamon 35g
(18)
£1.50
£4.29/100 g
Surreal High Protein Cereal Wild Strawberry 240g
Surreal High Protein Cereal Wild Strawberry 240g
£6.00
£2.50/100 g
New In
Holland & Barrett Organic Oats 1kg
Holland & Barrett Organic Oats 1kg
£2.69
£0.27/100 g
New In
Holland & Barrett Millet Flakes 500g
Holland & Barrett Millet Flakes 500g
£2.99
£0.60/100 g
New In
Holland & Barrett Wheat Bran 500g
Holland & Barrett Wheat Bran 500g
£2.19
£0.44/100 g
New In
Holland & Barrett Rye Flakes 500g
Holland & Barrett Rye Flakes 500g
£1.99
£0.40/100 g
New In
Holland & Barrett 4 Grain Muesli Base 1kg
Holland & Barrett 4 Grain Muesli Base 1kg
£2.79
£0.28/100 g
New In
Holland & Barrett Gluten Free Jumbo Oats 1kg
Holland & Barrett Gluten Free Jumbo Oats 1kg
(3)
£4.99
£0.50/100 g
New In
Holland & Barrett Barley Flakes 500g
Holland & Barrett Barley Flakes 500g
£1.79
£0.36/100 g
New In
Holland & Barrett Wheatgerm 500g
Holland & Barrett Wheatgerm 500g
£5.49
£1.10/100 g
New In
Holland & Barrett Granola Base 1kg
Holland & Barrett Granola Base 1kg
£7.59
£0.76/100 g
New In
Holland & Barrett Bran Sticks 300g
Holland & Barrett Bran Sticks 300g
£1.99
£0.66/100 g
New In
Holland & Barrett Spelt Flakes 500g
Holland & Barrett Spelt Flakes 500g
£2.99
£0.60/100 g
New In
Lizi's Gluten Free Hazelnuts, Pecans & Almonds Granola 350g
Introductory Offer
Lizi's Gluten Free Hazelnuts, Pecans & Almonds Granola 350g
£3.59
£4.49
£1.03/100 g
New In
Lizi's Low Sugar Toasted Wholegrain Oat, Nut & Seed Granola 350g
Introductory Offer
Lizi's Low Sugar Toasted Wholegrain Oat, Nut & Seed Granola 350g
£2.95
£3.69
£0.84/100 g
New In
Lizi's Boost Super Muesli 400g
Introductory Offer
Lizi's Boost Super Muesli 400g
£3.35
£4.19
£0.84/100 g
New In
Lizi's Glow Super Muesli 400g
Introductory Offer
Lizi's Glow Super Muesli 400g
£3.35
£4.19
£0.84/100 g
New In

Cereal is a member of the grass family which is grown, or cultivated, for its grain.

 

Grains of cereal provide more energy than any other type of crop, which is why they make great ingredients for breakfast cereal and other foods.

 

Cereals are a great source of vitamins, minerals, carbohydrates, fats, oils and protein.

 

Cereals include wheat bran, perfect for baking and cooking, oat bran which can be used for making porridge, and soya bran which is a great base for breakfast cereals.

 

These cereals are all natural in their whole grain, unprocessed form.

 

What is wheat bran?

 

Wheat bran is a common ingredient in breakfast cereals due to its sweet, nutty flavour and its high nutritional value.

 

Wheat bran is the hard exterior husk of the wheat kernel which is separated from the other parts of the kernel, the germ and the endosperm, when it is milled.

 

Is wheat bran good for you?

 

Wheat bran is high in fibre

 

Wheat bran is very high in fibre (slightly higher than the closely related oat bran) which helps to promote digestive health by reducing the symptoms of bloating and supporting normal bowel function.

 

Wheat bran is an excellent choice as an addition to your breakfast which will see you through until lunch time. No need to reach for the snacks! As well as this, it can support the gut microbiome.

 

So in short, yes – wheat bran is good for you! And so are the other cereals. Many of them are high in fibre whilst also being low in fat, salts and sugars.

 

How to eat wheat bran

 

There are lots of different ways that you can easily add wheat bran to your balanced diet.

 

Start your day the right way by sprinkling it on top of warm porridge or over your cereal or granola. Or try topping smoothies and yogurts with it.

 

You can also make waffles or pancakes with wheat bran for an alternative breakfast or brunch.

 

For lunch or dinner, try adding wheat bran to soups or casseroles when cooking. Or to your bread recipe when baking. You can also use wheat bran with breadcrumbs as a coating for fish or meat.

 

Because wheat bran is very high in fibre, you don’t need to eat too much of it. Twenty or 25 grams of wheat bran per day as part of a balanced diet is plenty.

 

Which products contain cereals?

 

As well as buying wheat bran and oat bran, you can also buy breakfast cereals which already contain them – an even easier way to add more fibre to your diet!

 

There are healthy breakfast cereals to suit every taste. OatWell Crispy Hearts, Gluten Free Corn Flakes and Original Recipe Museli Crunchy Bran are ready made breakfast cereals. Simply pour your choice or milk over them, or add yogurt, to enjoy a delicious, nutritious breakfast.

 

For an on-the-go snack, Rude Health Rye Oaty are perfect. Made from Scottish oatmeal and rye flour, these are great for popping in your bag or even your children’s lunchboxes for a healthier alternative to most biscuits and crisps.

 

Are cereals suitable for a restrictive diet?

 

Oat bran, barley flakes, rye flakes, millet grain are all natural products grown from plants and so are suitable for those following a vegetarian or vegan diet.

 

Unfortunately, most cereals contain gluten and so are not suitable for a gluten free diet.

 

However, organic millet grain is a great gluten-free alternative to other cereals. It can be used in cereal, soups or in dense wholegrain bread.

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