Niomi Smart is a content creator with conscious living at the heart of everything she does. With a loyal global following of over 4.6 million across her digital platforms, Niomi is an advocate for sustainability and sharing how everyone can make small changes to protect our planet.

In 2018 she founded Smart Swap; one of the UK’s most successful clothes swap parties which was sponsored by BBC Earth, and has collaborated with other ethical beauty brands including L’Occitane with whom she created the Sweet Rosé Lipstick. 2020 saw Niomi launch her brand, Smart Skin. Born from the need for a skincare brand which is sustainable yet luxurious and affordable, Smart Skin enables both our skin and planet to flourish, without compromising on high efficiency formulas.