As pioneers in wellness, over the last 150 years, we have been finding new ways to make wellness a way of life for everyone.
From expertly formulated supplements tailored to how you want to take them, to personal qualified advice instore and online, we’re here as your partner in wellness to help you achieve your personal health and wellness goals.
Covering all your wellness needs
It’s always been our goal to provide you with the solutions you need to look after yourself in ways that work for you, and over the last few years we’ve been innovating more than ever before.
We’ve worked tirelessly to improve our own-label range and collaborated with a range of market-leading brands to bring you and your family the best wellness products and services available.
From vitamins and beauty to food and active nutrition, we’ve got all your needs covered.
We’re growing our vitamins range…
We added 58 new products to our own-label vitamins range last year, and in 2022, we plan to launch even more!
From sleep and beauty from within, to joints, bones and muscles, and children’s health – we can help you whatever your wellness needs.
One of the most exciting things we’ve brought you this year is Tribiotic, our new gut health range.
Containing our most advanced formulation of pre-, pro-, and postbiotics in one handy capsule, and with added ingredients like vitamin D, vitamin B6 and ashwagandha, these capsules support different wellness needs like immunity, metabolism and mind balance.
'Great product' - Katie, 5/5 stars
“Absolutely love this product. People underestimate the power of a healthy gut and these are perfect for keeping your gut healthy. Highly recommended.”
It’s really important to us that all families – and everyone in them - are catered for, which is why we’ve developed a range of children’s vitamins suitable for babies through to teens…
From multi-vitamin gummies to immunity drops, we can support your children’s wellness, whatever their individual needs.
'These work' - Amy23, 5/5 stars
“I give my daughter these an hour before bed and she isn’t up and down all night now”
We’re innovating in much more than vitamins too…
Our food range is growing, and we have an unparalleled range of nutritional top-ups for everyone’s dietary requirements.
Whether you’re gluten-free, vegan, keto, paleo, or if you’re looking for support with your gut health, energy, immunity and more - we’re experts in all aspects of nutrition.
We have an impressive range of ready-to-drink special drinks like Kombucha, to help you keep your gut happy when you’re on the go, and our great selection of wellness supporting superfoods can help you supercharge any meal.
We’re also known as the high street destination for fully certified, authentic New Zealand Manuka Honey, with strengths to suit everyone.
We’re on a mission to support everyone’s nutritional goals, and we know that when it comes to getting active, we all have different needs.
That’s why our active nutrition range is designed to suit every body. Last year we successfully launched PE Nutrition, a range of protein powders, snacks, pre-workout formulas, and creatine designed to fuel your fitness for less.
We also recently launched our Nutritionally complete food range, to support people who want to optimise their nutrition even when life get hectic. The range of powdered and ready-to-drink shakes are packed full of nutritional benefits.
'Remedy Ginger Lemon Kombucha' - A0B0, 5/5 stars
“Best kombucha I have tried. Not too sweet. Perfect portion size. Would buy again!”
'Delicious tasting honey' - Marple, 5/5 stars
“As usual manuka honey is the best! Such a delicious taste with health benefits. It keeps well too without going hard and sugary as some other honeys do."
'Great value' - Cuquix, 5/5 stars
"I’m so impressed with the flavour of this protein. It tastes amazing, it mixes so easily and comes in a sealable pouch. Also, it’s aspartame free which is a big hit with me!”
'Great product' - Sami44, 5/5 stars
“Was very happy to notice that Holland and Barret had taken Huel into product portfolio. Great product, amazing delivery service Very happy customer.”
We’re leaders in collaboration…
We’ve also teamed up with exciting brands in the last few years, to ensure our customers have access to the very latest brands in wellness.
Last year we were the first to market with cult collagen brand Dose & Co, offering a wide selection of premium collagen products – exclusive to H&B.
We also expanded our range of CBD, after being first to market with Jacob Hooy back in 2016, now offering the latest formats from sprays and oils, to RX pens.
'Tastes great!' - Maddey, 5/5 stars
“Great collagen powder. I mix it with almond milk and can’t taste it at all. Dissolves quickly. The perfect unflavoured collagen powder. I wish all unflavoured powders were as neutral tasting as this.”
Taz17, 5/5 stars
“I have bought these cbd capsules before and have found the quality is excellent.”
Planet positivity at the heart of what we do…
2022 will be another great year for wellness.
We have lots of new own-brand beauty ranges launching this year, including the just-launched H&B mineral suncare range.
Sustainability is really important to us, and we know it’s important to our customers too.
You might remember we were the first to ban wet wipes back in 2019, and last year we continued our quest toward a more sustainable world with a ban on sheet masks.
To celebrate the launch of our new mineral suncare range, we are taking the opportunity to also ban all chemical sunscreens from the H&B shelves, moving our range to being 100% mineral because we know how important it is to protect not only ourselves, but the planet too.
We’ve also given our vitamins packaging a planet-friendly makeover, swapping our old, highly coloured, heavy weight virgin PET bottles for new, lightly tinted 100% recycled ones.
Our planet-friendly packaging makeover
Packaging that's kinder to the environment has been a priority for us at H&B - and now it's a reality. Find out more about our planet-friendly packaging here.
Our planet-friendly packaging makeover
Pioneering more than just product…
We want to make wellness accessible to everyone, and so we’re bringing you improved wellness services too.
We have extended our qualified expert advice, and now offer free, 1:1 video consultations online with our advisors – choose from 13 different wellness missions, including general nutrition, gut health and sleep, depending on what you need help with.
You can book a consultation with an H&B expert from the comfort of your own home.
Another way we make our expertise accessible is through wellness hubs on our website.
You’ll find these hubs under ‘Health & Wellness’ on the navigation bar, and they are a great destination for mission-based research.
Whether you’re having trouble sleeping, need advice on stress and anxiety, or even tips on how to keep your hair, skin and nails looking their best, our wellness hubs offer the perfect mix of expert articles, top tips, and questionnaires to guide you to the right product solution and expert content for your needs.
Last updated: 4 April 2022
