Tired of over-processing your hair with box dye? Introducing Henna, a natural alternative. Find out everything you need to know about Henna hair dye here!

Your scalp probably isn’t high on your list of beauty priorities because it’s hidden away beneath your hair.

What are the benefits of aloe vera on hair? Is aloe vera good for hair loss? Find out in this article, along with our top aloe vera product picks.

Body hair is completely normal, but why is it a taboo? We're here to de-mystify it all and explore why people feel pressured to remove body hair.

Did you know you lose up to 100 hairs per day? Here's everything you need to know about thinning hair: causes, prevention, and treatment.

Find out more about the use and benefits of the amazing castor oil! Get your skin and hair in healthy condition and check how to use it before applying.

What does natural beauty mean? What are the benefits? Find out the answers to these questions + so much more in this ultimate guide to natural beauty.

They say blondes have more fun but caring for blonde hair can be a hassle. So, check out our top 8 blonde hair care tips to keep your blonde locks bright!

Looking for healthy, chocolate brown or jet-black locks? Learn how to care for dark hair with our essential tips. From the right products to styling tips and more...

Natural, vegan or organic? Navigating the world of hair dye can be tricky. Luckily, It's Pure have given us the lowdown on all things natural hair dye in this guide.

Keeping your red hair colour vibrant is vital whether your hair is natural or dyed! Check out our essential hair care tips, for a brighter red that won't fade.

Looking for the best men's hair dye to cover up some greys, or even dye your beard or moustache? From how to choose to how to use, we've got you covered.