20% off £30

Code:SAVE
Vitamins & SupplementsVitamins & Supplements Shop AllHair, Skin & NailsCollagen & SilicaMuscle Support & Joint PainDigestive HealthMagnesiumFunctional MushroomsVitaminsShop all VitaminsMultivitaminsVitamin AVitamin BVitamin CVitamin DVitamin EVitamin KVitamin DrinksMineralsShop all MineralsMagnesiumIronZincCalciumSeleniumChromiumSupplementsShop all SupplementsFibre SupplementsAcidophilus & Friendly BacteriaPeppermint OilGrapeseed ExtractLecithinCollagen & SilicaOmega & Fish OilsPlant Sourced SupplementsSuperfood SupplementsArnicaApple CiderRaspberry KetonesAloe VeraChondroitin & MSMCo Enzyme Q10Evening Primrose OilGarlicGinkgo BilobaGlucosamineGlucomannanSeaweed, Kelps and Aquaceuticals5 HTPDigestive EnzymesSaw palmettoCharcoalConditionShop all ConditionCholesterolAllergy & Hay Fever CareAnxiety SupportBone & Muscle HealthMuscle Support & Joint PainBrain & Memory SupportWomen's HealthMen's HealthChildren's HealthCold & Immune SupportFatigueDigestive HealthHair, Skin & NailsHeart & CirculationLiver CareMood SupportSexual HealthSleep & RelaxationStress ReliefVisionWomen's HealthShop all Women's HealthPerimenopauseMenopauseMenstrual SupportUrinary Tract HealthPregnancy & ConceptionMen's HealthShop all Men's HealthProstate HealthChildren's HealthCBD Vitamins & SupplementsShop all CBD Vitamins & SupplementsCBD OilCBD CapsulesCBD GummiesHerbal & Licensed RemediesShop all Herbal & Licensed RemediesRescue RemedyAshwagandhaMilk ThistleGinseng & GuaranaHomeopathic & Flower RemediesShop all Homeopathic & Flower RemediesRescue RemedyTissue SaltsFlower RemediesHomeopathic RemediesAt-Home TestsVegan Vitamins & SupplementsCBD HomeopathicHolland & BarrettVitabioticsSolgarNew Leaf ProductsNovominsNew NordicBioglanCannarayWeledaNatures Aid3 For 2 Mix & MatchChristmas SaleSave up to 1/2 PriceBuy 1 Get 1 FreeBuy one get one 1/2 priceOutletFree GiftBetter than 1/2 PriceGluten FreeDairy FreeSugar FreePalm Oil FreeSoya FreeWheat FreeNut FreeAlcohol FreeSesame Seed FreeEgg FreeLion's Mane MushroomApple Cider VinegarReishi MushroomCollagenChaga MushroomArnicaMaitake MushroomAstragalusCastor OilCordyceps MushroomNew inFood & DrinkFood & Drink Shop AllDried Fruit, Nuts & SeedsShop all Dried Fruit, Nuts & SeedsDried FruitNutsSeedsMixesChocolate CoatedHealthier SnackingShop all Healthier SnackingSweet SnacksSavoury SnacksLow Calorie SnacksChocolateCrisps & ChipsCrackers & CrispbreadsBiscuits & CookiesSnack BarsFlapjacksLiquoricePopcornSweets & MintsChocolate Coated SnacksTeas, Coffee & Hot BeveragesShop all Teas, Coffee & Hot BeveragesCoffee & Coffee SubstitutesMushroom DrinksHot ChocolateTeasSuperfood TeasMatcha & Green TeaHerbal TeaPeppermint TeaSleep & RelaxationSlimming TeaWomen's Health TeasSuperfoodsShop all SuperfoodsSuperfood BlendsSupergreensMoringaMacaSpirulinaChia SeedsFlaxseedGoji BerriesBaobabDrinks & JuicesShop all Drinks & JuicesMultipack DrinksJuices & Health ShotsNatural Energy DrinksCoconut WaterKombuchaCBD DrinksSoft DrinksWaterAlcohol Free DrinksProtein ShakesFood CupboardShop all Food CupboardApple Cider VinegarCondiments & SaucesMeat-Free AlternativesSoup & Ready MealsRice, Pasta, Pulses & GrainsGravy, Broths & StockManuka HoneyBreakfast CerealsShop all Breakfast CerealsCereals, Bran & FlakesGranolaMuesliOats & PorridgeBreakfast BarsHoney, Jams & SpreadsShop all Honey, Jams & SpreadsManuka HoneyHoneyNut ButtersJams & ChutneysSyrupsSpreadsPateHome BakingShop all Home BakingBaking IngredientsBaking MixesBreadFlourSweeteners & Sugar AlternativesEgg SubstitutesCookingShop all CookingCooking IngredientsApple Cider VinegarCondiments & SaucesMeat-Free AlternativesSoup & Ready MealsRice, Pasta, Pulses & GrainsTinned FoodsHerbs, Spices & SeasoningGravy, Broths & StockVegan Food & DrinkShop all Vegan Food & DrinkMeat-Free AlternativesDairy Free DrinksEgg SubstitutesVegan ProteinVegan Protein BarsDairy Free DrinksNutritionally Complete FoodHolland & BarrettNaturyaBionaBio & MeNakdPerfectTedTwiningsHeath & HeatherEgmont HoneyManuka DoctorSave up to 1/2 Price3 For 2 Mix & MatchChristmas SaleBuy one get one 1/2 priceBuy 1 Get 1 Free2 For £5 Mix & MatchBetter than 1/2 PriceOutletGluten FreeDairy FreeSugar FreeWheat FreeEgg FreeNut FreeMilk FreeSesame Seed FreeSoya FreeCelery FreeLion's Mane MushroomApple Cider VinegarReishi MushroomChaga MushroomTremella MushroomTrumpet MushroomNew inSports NutritionSports Nutrition Shop AllProteinShop all ProteinWhey ProteinClear ProteinMass GainersVegan ProteinDiet ProteinCaseinCreatineShop all CreatineCreatine PowderCreatine CapsulesCreatine GummiesCreatine LiquidFlavoured CreatineSports SupplementsShop all Sports SupplementsFat BurnersAmino AcidsVitaminsTestosteroneGreensSports CollagenHydration & GelsShop all Hydration & GelsEnergy GelsElectrolytesNutritionally Complete FoodPre Workout & EnergyShop all Pre Workout & EnergyPre WorkoutCaffeine Free Pre WorkoutAmino Energy PowdersBars, Drinks & SnacksShop all Bars, Drinks & SnacksEnergy BarsProtein BarsProtein ShakesProtein SnacksAmino AcidsShop all Amino AcidsAmino Energy PowdersBCAAL-LysineGlutamineCarnitineArginineMeal Replacement ShakesVegan Sports NutritionShop all Vegan Sports NutritionVegan ProteinVegan Protein BarsVegan Pre Workout & EnergyVegan Amino AcidsVegan CreatineSports AccessoriesShop all Sports AccessoriesBottles & ShakersFitness EquipmentApplied NutritionOptimum NutritionPrecision EngineeredMyproteinUSNHuelGrenadeYfoodTriActiveSiSSave up to 1/2 PriceChristmas Sale3 For 2 Mix & MatchBetter than 1/2 PriceBuy 1 Get 1 FreeBuy one get one 1/2 priceOutletGluten FreeSugar FreeDairy FreeSoya FreeCelery FreeCereal FreeCrustaceans FreeEgg FreeFish FreeKiwi FreeApple Cider VinegarNew inBeautyNew inCetaphilAveenoDr OrganicFaith in NatureWeledaNaturtintTisserandQ+AMiaromaSukinFree Gift3 For 2 Mix & MatchChristmas SaleSave up to 1/2 PriceBuy 1 Get 1 FreeOutletShort Dated January 2026Alcohol FreeFluoride freeParfum FreeGluten FreeDairy FreeSoya FreeSugar FreeVitamin CLavenderAloe VeraTea TreeRosehipRosemaryArgan OilHyaluronic AcidVitamin ESalicylic AcidAgeingSensitive SkinDry SkinDehydrated SkinCombination skinBreakout prone skinMature skinFine Lines & WrinklesDull SkinUneven Skin TextureAll Skin TypesDry SkinNormal SkinSensitive SkinDehydrated SkinCombination SkinMature SkinOily SkinEczema prone skinBreakout prone skinScalp CareHydratingAnti FrizzShineHair LossThinningVolumeChemically TreatedAnti DandruffAll Hair TypesDry HairNormal HairDamaged HairDry ScalpFine HairAfro & TexturedOily HairColoured HairFace the FutureBeauty GiftsBeauty Shop AllSkincareShop all SkincarePremium SkincareFace CareBody CareSun CareTanning & BronzingEye CareLip CareFoot CareHand & Nail CareSkin AilmentsSkin OilsCBD BeautyFace CareShop all Face CareCleanser & TonerFace MoisturiserFace Oil & SerumFace WashFace Exfoliators & ScrubsFace MasksHair CareShop all Hair CareShampoo & ConditionerHair ColouringHair MasksHair Oil & SerumHair AccessoriesHair Spray, Gel & MousseCollagen & SilicaHair, Skin & NailsWashing & BathingShop all Washing & BathingShampoo & ConditionerBathing AccessoriesFeminine CareShower Gel & Body WashDeodorantDentalHand WashSoapBath Soak & OilBody ScrubBath Bombs & SaltsIncontinence SupportAromatherapy & HomeShop all Aromatherapy & HomePure Essential OilsBlended Essential OilsBase & Carrier OilsHolisticMother & BabyShop all Mother & BabyBaby Skincare & ToiletriesElectrical WellnessWeight ManagementWeight Management Shop AllFat Burners, Binders & Appetite SuppressantsShop all Fat Burners, Binders & Appetite SuppressantsFat BurnersFat BindersAppetite SuppressantsSlimming TabletsWeight Management ShakesShop all Weight Management ShakesMeal Replacement ShakesDiet ProteinDiet Food & DrinkShop all Diet Food & DrinkSlimming TeasHealthier CookingLow Calorie SnacksFruit, Nuts & SeedsJuices & Health ShotsApple Cider VinegarExercise SupportShop all Exercise SupportFitness EquipmentMeal Replacement ShakesDiet ProteinProtein BarsHolland & BarrettHuelUSNNew NordicEat WaterFrejaIdeal HealthNudie SnacksBraggNatures AidSave up to 1/2 Price3 For 2 Mix & MatchChristmas SaleBuy one get one 1/2 priceBuy 1 Get 1 FreeGluten FreeSugar FreeWheat FreeDairy FreeCelery FreeCereal FreeCrustaceans FreeEgg FreeFish FreeKiwi FreeApple Cider VinegarLion's Mane MushroomReishi MushroomSea MossNew inMedicines & HealthcareShop all Medicines & HealthcareHayfever & Allergy RemediesPain ReliefCough, Colds & Sore ThroatAntacids & GastrointestinalInfant & BabiesFemale HealthHaemorrhoids & Piles TreatmentsEar Care & Eye HealthFoot Care & HealthSkin & ScalpMouth & Oral CareHair & ScalpTravelCareNurofenE45Deep HeatOilatumOptrexStrepsilsAnusolCalpolPanadol3 For 2 Mix & MatchSave up to 1/2 PriceChristmas SaleFree GiftGluten FreeDairy FreeSugar FreeNew inChristmasVeganNew InTrendingThe best of Holland & Barrett3 For 2 Mix & MatchFree GiftSave up to 1/2 PriceChristmas SaleBuy 1 Get 1 FreeBuy one get one 1/2 price2 For £5 Mix & MatchOutletBetter than 1/2 Price2 for £5 Mix & MatchShort Dated January 2026Shop all Health & WellnessJoints, Bones & MusclesExercise & PerformanceEnergyGut HealthBrain HealthHeart HealthHair & Skin HealthWomen's HealthImmunitySleep & RelaxationMen's HealthChildren's HealthEmotional WellbeingEye HealthHolland & BarrettDr OrganicVitabioticsWeledaFaith in NatureApplied NutritionOptimum NutritionNaturtintSolgarPrecision Engineered3 For 2 Mix & MatchFree GiftSave up to 1/2 PriceChristmas SaleBuy 1 Get 1 FreeBuy one get one 1/2 priceBetter than 1/2 PriceOutletGluten FreeDairy FreeAlcohol FreeSugar FreeSoya FreePalm Oil FreeWheat FreeNut FreeParfum FreeEgg FreeVitamin CLavenderAloe VeraTea TreeLion's Mane MushroomArgan OilRosehipHyaluronic AcidApple Cider VinegarVitamin ENew inArticlesAll articlesHealthFood & nutritionGut healthImmunityJoints, bones & musclesWomen's healthWellnessHair & skinMental wellbeingSeasonalSleep & relaxationSports nutritionRecipesAll recipesGluten freeLow sugarVeganDairy freePodcast
Skip to content

Explore related topics

What’s bakuchiol? Meet the plant-based retinol swap everyone’s talking about

hb-edit-bakuchiol-hero
If your skin throws a tantrum at the sight of retinol, it’s time to meet bakuchiol – the gentler alternative that’s making waves in skincare

Our top picks

Biotin and hyaluronic acid

Dr Organic Pro Collagen Plus Bakuchiol Moisturiser
4.6

Dr Organic

Dr Organic Pro Collagen Plus Bakuchiol Moisturiser

3 For 2 Mix & Match

18+

£19.99

Your two-week radiance ritual

Trilogy Bakuchiol Booster Treatment 15ml
4.44

Trilogy

Trilogy Bakuchiol Booster Treatment 15ml

Free gift when you spend £40

£25.50

RRP £34.00

Vitamin A from cacay oil

Antipodes Eve Bio-Retinol Line Reduction Serum 30ml
5

Antipodes

Antipodes Eve Bio-Retinol Line Reduction Serum 30ml

Free gift when you spend £40

£40.00

Explore related topics

If you’ve dipped even half a toe into the skincare world, you’ll have heard about retinol. Most likely the good, the bad and the ugly – its potential for powerful results or equally powerful irritation.

What if there was a gentler option? Say hi to bakuchiol. Said to help brighten, hydrate and smooth your complexion, this plant-based powerhouse is thought to pose similar benefits to retinol while being suitable for all skin types.

Is it really so similar, or is bakuchiol too good to be true? Let’s find out...

What’s bakuchiol?

This glow-getting ingredient comes from the leaves and seeds of the unassuming bakuchiol plant – also known as ‘babchi’.1 It’s been used for centuries in Ayurvedic and Chinese traditions to help soothe skin.1

Today, skincare buffs and beauty enthusiasts hail it as a vegan, gentler alternative to retinol. So, does it boast the same smoothing effects...?

Bakuchiol vs retinol

For many, the main pro is that it’s vegan. Bakuchiol comes entirely from plants, while retinol (a form of vitamin A) is sometimes still sourced from animal products.

Vegan retinol does exist, though, so be sure to check the labels before you brush it off completely.

Also, bakuchiol’s typically considered a gentler approach. Though retinol has plenty of success stories, it’s not exactly low-maintenance – it's not always suitable for delicate skin and should only be applied at night because of its heated relationship with the sun.

Bakuchiol’s said to have similar effects – smoothing skin, increasing glow and helping to blur fine lines – without the hassle. Oh, and there’s no “retinol uglies”...

A small study published in the British Journal of Dermatology in 2019 showed very similar results between retinol and bakuchiol creams.2 Bakuchiol users had a slightly higher reduction in hyperpigmentation and less burning sensation than retinol, though they reported slightly more redness. It’s worth noting here that the study was small and more research is needed – but it could be promising news for bakuchiol fans.

Another study, featuring 60 women aged 40-65, showed that bakuchiol was tolerated well and showed improvements in visual smoothness and radiance.3 While cheek corneometry measurements showed a 16% increase in skin moisture content.3

How to use bakuchiol

Unlike the slightly fussy retinol, you can apply bakuchiol oil daily and at any time you like. You'll usually find it as a serum or lotion.

It’s typically fine to use alongside other skincare ingredients, like vitamin Csalicylic acid or hyaluronic acid. Just apply as the last step of your normal routine.

Massage a few drops of bakuchiol serum or a dab of bakuchiol cream into your face and neck, avoiding the eyes. Unlike retinol, bakuchiol doesn’t make your skin more sensitive to the sun, but it’s still advisable to use a daily SPF to protect your skin from sun and UV-related damage.

Bag some bakuchiol: our top picks

Ready to give it a try? We’ve dropped our bakuchiol besties...
Dr Organic Pro Collagen Plus Bakuchiol Moisturiser

Biotin and hyaluronic acid

Dr Organic

£19.99

£4.00/10 ml

Everyday softness that's super simple

Low-maintenance folk, we hear you. Save an extra step in your routine and use this bakuchiol-enriched moisturiser instead.

Dr Organic Pro Collagen is designed to plump and improve skin smoothness. Oh, and it's certified cruelty-free and vegan.

Also packed with skin-supporting biotin and hyaluronic acid, consider this a triple threat for rejuvenated and youthful-looking complexion.

It’s your go-to if you’re looking to help blur fine lines, fade pigmented patches or just add a little glow to your everyday look.
 
Trilogy Bakuchiol Booster Treatment 15ml

Your two-week radiance ritual

Trilogy

RRP £34.00

£25.50

£17.00/10 ml

A fortnight of freshness

Want to give your skin a holiday? This two-week treatment provides intense TLC, leaving dull skin refreshed and energised.

The star ingredient is 4% bakuchiol, but a super squad work alongside it for ultimate softness and hydration. Omega-rich hemp and rosehip oils, sweet almond oil and hydrating plant squalane (plus more) promote a nourished complexion.

It’s suitable for all skin types, so no worries if you’re feeling particularly dry or delicate.

Gently massage three to four drops into clean skin morning and evening, for two weeks or until finished. Then, complete the look with your favourite serum or moisturiser.
 
Antipodes Eve Bio-Retinol Line Reduction Serum 30ml

Vitamin A from cacay oil

Antipodes

£40.00

£13.33/10 ml

All-round complexion revival

Prefer a bit of everything? Antipodes’ organic serum combines bakuchiol with an impressive blend of smoothing and conditioning oils for a super-silky complexion.

Sunflower and safflower seed oils leave skin looking glossy, while camellia oil helps skin retain moisture and antioxidant vitamin E helps protect cells from oxidative stress.4-7

Apply three to four drops to a cleansed face, neck and décolletage. Gently massage into the skin and finish with moisturiser.
 

The final say

It’s not as intense as its big sister, but it packs the same benefits – so why not give bakuchiol a try? Or check out our hydrating skin faves...

Oh, and it’s pronounced back-oo-chee-ol. Now that’s all cleared up, bring it on!

Disclaimer

This article provides informational advice and is not a substitute for medical care. Curated by experts for accuracy, we take great care to ensure the information is up-to-date and relevant. However, you should always consult your GP or healthcare professional before using supplements or alternative products, particularly if you have medical conditions or are under supervision.
 

Sources

1. Nizam NN, Mahmud S, Ark SMA, Kamruzzaman M, Hasan MK. Bakuchiol, a natural constituent and its pharmacological benefits. F1000Res [Internet]. 2023 Nov 7 [cited 2025 May 27]; 12: 29. Available from: https://pmc.ncbi.nlm.nih.gov/articles/PMC10683784/
2. Dhaliwal S et al. Prospective, randomized, double-blind assessment of topical bakuchiol and retinol for facial photoageing. Br J Dermatol [Internet]. 2019 Feb [cited 2025 May 27]; 180(2): 289-96. Available from: https://pubmed.ncbi.nlm.nih.gov/29947134/
3. Draelos ZD, Gunt H, Zeichner J, Levy S. Clinical Evaluation of a Nature-Based Bakuchiol Anti-Aging Moisturizer for Sensitive Skin. J Drugs Dermatol [Internet]. 2020 Dec 1 [cited 2025 May 27]; 19(12): 1181-83. Available from: https://pubmed.ncbi.nlm.nih.gov/33346506/
4. European Commission. Ingredient: SUNFLOWER SEED OIL/HYDROGENATED SUNFLOWER SEED OIL ESTERS [Internet]. European Commission [cited 2025 May 27]. Available from: https://ec.europa.eu/growth/tools-databases/cosing/details/86478
5. European Commission. Ingredient: CARTHAMUS TINCTORIUS SEED OIL [Internet]. European Commission [cited 2025 May 27]. Available from: https://ec.europa.eu/growth/tools-databases/cosing/details/55096
6. European Commission. Ingredient: CAMELLIA OLEIFERA SEED OIL /HYDROGENATED CAMELLIA OLEIFERA SEED OIL ESTERS [Internet]. European Commission [cited 2025 May 27]. Available from: https://ec.europa.eu/growth/tools-databases/cosing/details/86477
7. European Commission. Characteristics [Internet]. European Commission [cited 2025 May 27]. Available from: https://ec.europa.eu/food/food-feed-portal/screen/health-claims/eu-register/details/POL-HC-6522
 

Related Articles

Sign up for exclusive offers

Plus, get expert advice to support your health & wellness straight to your inbox when you sign up to Holland & Barrett emails.