Getting older is a privilege - we shouldn’t have to hide it! Here at Holland & Barrett, we’re proudly pro-ageing.
That said, our skin naturally changes over time, and we want our skincare products to nourish and strengthen every step of the way.
That’s why we’re introducing our PRO Vitamin range - expertly formulated with nature’s best skin saviours to maintain the skin that makes you feel your best.
The range uses vitamins C, E, and F to refresh your face and replenish cell turnover. Well-fed skin stays firmer, smoother, and brighter.
Just like the vitamins you’d take for your everyday health, our PRO Vitamin products are the building blocks for your skin to age gracefully.
Our approach is to provide choice and protect rather than zap, reverse, and criticise.
Use the PRO Vitamin Day Cream, Night Cream, and Hyaluronic Acid Serum as a complementary trio or to support specific skincare goals.
PRO Vitamin C + Hyaluronic Acid Serum
Vitamin C already has celebrity status in the skincare world. It’s responsible for disarming free radicals (unpaired electrons in the body that can cause harm over time).1
Skin stays better equipped against sun damage and the hyperpigmentation that may come with it. Vitamin C may brighten dark spots and help with a more even, youthful-looking complexion.
This powerful natural antioxidant also promotes collagen production for increased firmness and elasticity.2
Our serum pairs vitamin C with premium-quality hyaluronic acid. This is found naturally in our bodies, but starts decreasing as early as 20 years old and is reduced to half by 50.
Hyaluronic acid can increase moisture in the skin by up to 96%.3 As well as giving a more supple appearance, this heroic hydrator may reduce deep wrinkles by up to 55%.4
The gentle formula is suitable for any adult skincare regime and is safe for all parts of the face, including the delicate skin around the eyes.
Dark spots, lines, and redness are all a natural part of life. But we draw on over 150 years of experience to bring a rejuvenating serum that helps you age with confidence.
Just massage over cleansed skin each morning and night.
PRO Vitamin E Replenishing Day Cream
Both a humectant (moisture retainer) and an emollient (skin softener), vitamin E promotes exceptional hydration and softness.
It’s also known for its cellular restoration properties. Whether that’s protection from sun damage while you’re out and about (on top of a high SPF lotion, of course) or reviving dry and sensitive skin, vitamin E is a barrier against the everyday toll your skin takes.
The PRO Vitamin Day Cream uses a combination of vitamin E, wheat germ oil, and rice bran oil for a smoothing base that eases sensitivity.
This day cream’s light formula means it will go on smoothly under makeup, without any caking or greasy residue. Apply to freshly cleansed skin and go about your day: it’s that simple.
PRO Vitamin F Ultra Hydrating Night Cream
Say a big vitamin F to dryness and damage with our Ultra Hydrating Night Cream.
Vitamin F is an essential fatty acid composed of Omega-3 and Omega-6 fats. Its role is to maintain the skin’s water permeability barrier. The stronger this barrier, the more hydrated your skin can stay.
Topical application can help maintain a glowing appearance and naturally slow the effects of everyday skin damage. As well as keeping hydration in, this substance’s fatty lipids help block day-to-day irritants like pollution and UV light.
It’s also a vital component of normal skin growth, so vitamin F is vital no matter your skincare priorities.
Emerging evidence also suggests that you may have less vitamin F in your skin surface lipids if you’re prone to breakouts.5
So, those experiencing lingering spots or hormonal changes may turn to our Ultra Hydrating Night Cream to soothe redness and help stave off recurring sensitivity.
We’ve found that a night cream is a perfect option for simple, pro-ageing skincare; the nourishing formula renews tired skin cells while you get some rest.
We want you to feel confident in the changes that happen as you get older. We’re proud to be pro-ageing in our approach to skincare and to put our industry-leading vitamins expertise to good use.
All of the PRO Vitamin Range is 98% natural and 100% vegan. Premium, ethical quality is at our core.
Or, maybe you’ve got another question! Our qualified advisors are here to help seven days a week - you can book a 15-minute personal consultation today.
Handpicked content: How our skin changes with age - plus ageing skin tips
Last updated: 17 July 2022
The advice in this article is for information only and should not replace medical care. Please check with your GP or healthcare professional before trying any supplements, treatments or remedies. Food supplements must not be used as a substitute for a varied and balanced diet and a healthy lifestyle.