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It's PureOrganic Herbal Hair Colour Very Dark Brown 110g

  • Vegan icon

    Vegan

  • Vegetarian icon

    Vegetarian

£12.95

£11.77/100 g

SKU: 050658

48 Rewards for Life points with this purchase

It's Pure Organic Herbal Hair Colour Very Dark Brown 110g

£12.95

Description

It's Pure Organic Herbal Hair Colour Very Dark Brown


  • 100% organic hair dye that nourishes your hair.
  • Gives beautiful glossy natural colour, and increased volume.
  • UK Made from the purest, fairly traded henna and herbal ingredients.
  • 100% pure all organic ingredients
  • UK's only Soil Association certified hair dye
  • Organic henna based plant powder to be mixed with water.
  • Non-lightening (no bleach)
  • Very Dark Brown is suitable for darkening blonde to medium brown hair or colouring grey hair.
  • Conditions and strengthens your hair giving a beautiful healthy shine and increased volume.

Unlike synthetic hair dyes that chemically change the structure of your hair, this plant-based dye is non-invasive, gently coating your hair shaft with a semi-transparent, semi-permanent layer of colour. The final colour will partly depend on the colour of your hair underneath, making it lighter where your initial hair colour is light and darker where your initial hair colour is dark.


On white/grey hair this Very Dark Brown shade is likely to be light to medium brown. On medium to dark blonde hair it is likely to be a dark brown shade. On medium to dark brown hair it may be a Very Dark Brown to black. If your hair is a salt-and-pepper mix of brown and white, then the overall effect will average out, with brown hair going a darker brown and white hair going a lighter brown. A darker colour can be obtained by repeated applications. The longevity of the Very Dark Brown shade depends how porous your hair is and how often you wash it. It tends to last on average about 3 to 4 weeks on the roots. However, it can also become more permanent on porous areas of your hair such as the older, longer lengths of hair which tend to be more weathered and porous further from the roots.


It’s Pure Ltd, 85 Gregory Road, Mildenhall. IP28 7DF, UK. EU RP: Curam Riachtanach Ltd, D02 P593, Ireland

Ingredients

Full ingredients

Indigofera Tinctoria Powder (Indigo Powder), Lawsonia Inermis Powder (Henna Powder), Emblica Officinalis (Amla Powder), Azhadiracta indica (Neem Powder)

Always read the label before use

Additional information

Advisory Information:

For external use only. Use only as directed. Keep out of the reach of children. Patch test before use. In the unlikely event of a rash or irritation, discontinue use. Avoid getting the hair colour paste in your eyes – if this does occur flush thoroughly with water.

Suitable for:

Vegan, Vegetarian

Remember to:

We go to great efforts to ensure that the information on this page is accurate at the time that the page was last edited. As we are constantly reviewing and developing our products to meet our consumer needs, consumers, particularly those that suffer from allergies and intolerances, should always check product labelling, warnings, and directions provided with the product that is delivered, prior to use or consumption.

Directions:

Read and carefully follow all the instructions enclosed in the pack. To summarise, the Herbal Hair Colour powder is mixed with warm water before application. The paste is left on your hair for 1.5 to 4 hours depending on the depth of colour required. We strongly recommend doing a strand test first before putting the colour all over your hair, because the colour result can be different on different people’s hair. You should wait 24 hours after the strand test to see how the colour develops, because it oxidises and darkens over time. Keep the packet tightly sealed when not in use. Store in a cool, dry place.

3.9

29 reviews

The subjective customer reviews below are only moderated for offensive content – they should not be regarded as medical or health advice; no reliance should therefore be placed on them; and they are not endorsed by Holland & Barrett. If you have any health problems or questions regarding the suitability of any product please contact a health professional. Products are not medicinal unless otherwise stated.
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Pros mentioned

Traditional henna/herbs colouring

Does what you would expect from a traditional henna and herbs colouring product; mixes relatively well and gives a nice dark colour. For it to work on grey hair though, note you have to apply classic red henna as a first step. Apply the red henna on washed, towel dried hair and leave for about 3 hours. Rinse well but no need to shampoo (I use a comb under the shower to help with rinsing and untangling). Towel dry and apply the dark brown mix (or any other mix you choose) as per packet instructions. I don’t cover my head for the second part as the indigo in the mix needs air to oxyde. If you can, rinse but don’t shampoo as the herbs will continue working. I apply coconut oil as a hair mask and shampoo the next day, unless I need to be able to show myself in public earlier ! Henna colouring is a lengthy and messy process (takes me most part of the day and I cover my bathroom in newspapers to avoid stains on walls and tiles), and may not give you the same uniform flawless coverage as chemical colouring (it’s simply trickier to apply so it’s easier to miss some of the hair). The differences in tone between coloured grey hair and the non grey hair is rightly what I find interesting, but that’s down to personal preferences. It’s also less agressive on hair and scalp in the long run.

Nathalie

7 months ago

Verified Purchaser

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Good results and no damage!

Before purchasing this product I did a lot of research on Henna. I used this method and the henna covered all my greys and gave a dark brown (almost black) rich colour which I was looking for as I’m naturally a dull dark brown and just wanted more pigment and grey coverage. I’ll put my method here for anyone trying for the first time. . Wash hair as normal and let dry but still slightly damp . Put an old towel around shoulders and neck, henna stains a lot . Mix the henna with hot water this activates the dye quickly (you don’t need to sit the bowl at room temperature for hours) I learnt the mixture doesn’t have to be warm when applied so take your time getting the consistency correct (like greek yoghurt) . Add 2 teaspoons of ground ginger to your mixture to reduce the smell! . Add 2 teaspoons of coconut oil (doesn’t affect absorption) but helps the application . Apply with a brush in sections like you would regular dye, henna is very sticky, and it took twice as long to apply as I thought it would but make sure the hair is completely saturated, add a little more water if its too sticky this doesn’t affect the dye. . Cover the saturated hair with cling film or a hair cap to keep warm and not dry out (or can damage hair) . Leave for 3.5 hours . After 3.5 hours I used only water and lots of conditioner to get most of the henna and tangles out keep rinsing until water runs clear (can take a while) no shampoo at this stage. . The henna still oxidises over the next 24 hours and develops colour so leave any residue remaining after conditioning and leave hair. The hair can feel very dry during this period but it does go back to normal following the next few days, this isn’t damage, its the hair structure and henna bonding. . I applied oil to my ends and used shampoo the next day like normal my hair felt softer than before!

Leanne

10 months ago

Verified Purchaser

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It’s Pure hair dye: A great natural product!

In my 40s, I started becoming allergic to normal hair dye found in shops after years and years of using it on a regular basis. I suddenly developed itchy and red scalp and got a swollen face. After researching, I decided to find a more natural dye and tried the ‘It is Pure‘ hair colour, which does not have any PPD, ammonia, preservatives, peroxide and synthetic dyes. I have been using it for the past 5 years now and I am absolutely fine! Thank you, It’s Pure!

Love Natural

a year ago

Verified Purchaser

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My hair was rescued by it

Amazing hair color rescuer !

CHunhui

5 months ago

Verified Purchaser

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Great natural alternative

Great colour, and completely natural so no bad reaction. Was severely allergic to Just For Men, which is toxic chemicals so this was a welcome relief. The only difference is time, this takes 3-4 hours whereas JFM was 5 minites. Definitely worth the effort though! 😀

Paul

6 months ago

Verified Purchaser

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Colour

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This product

It's Pure Organic Herbal Hair Colour Very Dark Brown 110g
Price

£12.95

£11.77/100 g

Rating

3.9

Colour

Very Dark Brown

Suitable for

Vegan, Vegetarian

Ingredients

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We go to great efforts to ensure that the information on this page is accurate at the time that the page was last edited. As we are constantly reviewing and developing our products to meet our consumer needs, consumers, particularly those that suffer from allergies and intolerances, should always check product labelling, warnings, and directions provided with the product that is delivered, prior to use or consumption.

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