Flour

Shop Flour at Holland & Barrett

Level up your home baking with our wide range of flours, from everyday essentials to more adventurous blends. Whether you’re whipping up a quick batch of pancakes or trying a new bread recipe, you’ll find flours that work with your style of cooking and baking.

Our classic baking flours are ideal for those tried-and-tested favourites. Choose from versatile plain options for sauces, biscuits and pastry, or reach for stronger bread flours when you want a dough with good structure and a satisfying crumb. These cupboard staples help your bakes turn out beautifully time after time.

If you’re looking for alternatives to traditional wheat flour, explore our selection of naturally gluten-free and grain-free options. You’ll find nut-based, seed-based and pulse-based flours that can support savoury dishes, cakes, brownies and more. They’re a handy way to bring different flavours and textures into your bakes, and to experiment with recipes that work for you.

We also offer a choice of wholegrain and specialist flours for when you want to mix things up. These can add a richer taste and a heartier feel to bread, muffins and pancakes. Try blending different flours in one recipe to discover the balance of flavour and texture that suits you best.

Not sure where to start? You can easily narrow things down by browsing organic flour, exploring our range of gluten free flour, or choosing flours that are suitable for vegans. This way, you can pick the flour that fits your baking plans and the way you like to eat.