Cereals, Bran & Flakes

Shop Cereals at Holland & Barrett

Wake up to a bowl that really suits your tastes. Our cereals range brings together oats, bran flakes, crunchy clusters and fun shapes so you can build a breakfast that feels good and keeps you going.

Oat cereals, flakes & bran

If you love a simple, comforting start to the day, our oat cereals have you covered. Choose from smooth oat flakes for classic bowls with milk or yoghurt, or go for oat bran if you prefer a finer texture you can stir into porridge, smoothies or baking mixes. Oat-based cereals are a handy way to add fibre to your mornings and create a steady, satisfying breakfast.

Granola & crunchy clusters

For a bit more crunch, explore our granola and cluster-style cereals. You’ll find nutty, seedy mixes for extra texture, as well as options blended with cocoa, spices or berries when you fancy something a little more indulgent. These cereals are great with milk, sprinkled over yoghurt, or used as a handful-on-top to add more crunch to an existing breakfast.

High‑protein & active‑lifestyle cereals

If you’re looking to support an active lifestyle, there are high‑protein cereals and granolas designed to suit your routine. These include crunchy puffs and rings in flavours like chocolate, cinnamon or peanut, which can feel more like a treat while still fitting into your goals. They’re ideal for a quick post‑gym bowl, or even as a high‑protein snack straight from the pack.

Family favourites & feel‑good options

You’ll also find lighter, crispy cereals and star-shaped or ring-shaped options that are perfect for little ones or anyone who enjoys a playful breakfast. Many of these are designed to be enjoyed with your favourite dairy or plant-based milk, and can also be used as a topping for smoothie bowls or overnight oats to add a bit of crunch.

Find your perfect bowl

However you like to start your day, it’s easy to tailor your choice. You can explore by brand too, with ranges like Bio & Me cereals for blends focused on gut-friendly ingredients, Freee cereals for gluten-free favourites, or nourishing mixes from Naturya cereals. Want something a bit different? Check out playful, high‑protein options from Surreal cereals and build a breakfast that works for you, one bowl at a time.