Breakfast Cereals

Shop Breakfast Cereals at Holland & Barrett

Wake up to a bowl that really suits your tastes. Our breakfast cereals range makes it easy to build a morning that feels good for you – whether you love something warm and comforting, crunchy and nutty, or quick and grab-and-go.

Classic cereals for every day

Keep things simple with traditional Cereals. You’ll find everyday staples and family favourites, including options with added fibre, wholegrains and lighter choices to help you start the day your way.

If you prefer something warm, our Oats & Porridge selection has you covered. Choose from classic porridge oats, jumbo oats, instant sachets and creamy oat blends you can cook or microwave in minutes. You can also soak them overnight for an easy breakfast waiting in the fridge when you wake up.

Chunky, crunchy granola

For a bit of crunch, explore our Granola range. Think toasted clusters, nutty mixes and chocolatey twists that bring a little joy to busy mornings. You’ll find options higher in protein, lower in sugar, plus grain-free or keto-style blends, so you can match your granola to the way you like to eat.

Sprinkle over yoghurt, enjoy with your favourite milk, or use as a crunchy topper on smoothies and fruit bowls. It’s an easy way to add texture and flavour to your first meal of the day.

Hearty muesli blends

If you like your breakfast packed with variety, our Muesli mixes bring together oats, grains, nuts, seeds and dried fruits in one handy bag. Choose from traditional Swiss-style blends, fruitier mixes or options with added seeds for an extra bit of bite.

Enjoy muesli with milk, plant-based alternatives or yoghurt, or soak it overnight for a softer, creamier bowl. It’s a simple way to build a more textured breakfast that feels satisfying.

Sprinkle-on boosts and toppers

Take your usual breakfast up a notch with Breakfast Sprinkles. These handy mixes often include milled seeds, nuts and superfood blends you can scatter over porridge, cereal, yoghurt or smoothies in seconds.

They’re an effortless way to add crunch and variety to your morning bowl. A spoonful or two can help you weave more nuts and seeds into your day, without overhauling the breakfasts you already enjoy.

On-the-go breakfast bars

Busy morning? Our Breakfast Bars range is there for those days when sitting down just isn’t happening. From oaty bars to nut-packed options and soft, fruity bakes, these are ideal for handbags, desk drawers and school bags.

Pick from bars with added protein, high-fibre choices, and options made without gluten or dairy, so you can find something that fits your lifestyle.

Find your favourite breakfast fit

Whether you’re building a comforting porridge bowl, filling up on crunchy granola or grabbing something for the commute, our breakfast cereals range is designed to support how you like to start the day. Explore your go-to brands, from Alara Breakfast Cereals and Bio & Me Breakfast Cereals to Deliciously Ella Breakfast Cereals, or stock up with a Breakfast Cereals Box for the cupboard.