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    9 ways to transition your skincare routine into spring

    Looking for some inspiration for your skincare routine winter is finally over? Here are 9 top tips to get your skin looking and feeling healthy this spring.
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    22 of the best collagen supplements

    Stuck on where to start with collagen? Get inspiration from our customer favourites! Versatile powder, sweet snack, or vegan collagen – we’ve got it all.
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    20 of the best vegan skincare products of 2023

    Want to add some vegan skincare & beauty products to your life? Take a look at this list of 20 of the best vegan skincare products of 2023.
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    7 benefits of aloe vera for hair

    What are the benefits of aloe vera on hair? Is aloe vera good for hair loss? Find out in this article, along with our top aloe vera product picks.
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    What is skinimalism and is it for you?

    Go small or go home! With the right products, “skinimalism” could be the key to looking effortlessly glam.
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    Is aloe vera good for skin?

    Should you use aloe vera for your skin? What are the benefits and the side effects? Find out everything about aloe vera for your face from our guide.
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    What is skin cycling & how do I do it?

    Does your face need a rest day? Skin cycling could help you repair irritated skin and trim down your nightly routine…
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    8 top haircare tips for blonde hair

    They say blondes have more fun but caring for blonde hair can be a hassle. So, check out our top 8 blonde hair care tips to keep your blonde locks bright!
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    The Best Haircare Tips For Dark Hair Colours

    Looking for healthy, chocolate brown or jet-black locks? Learn how to care for dark hair with our essential tips. From the right products to styling tips and more...
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    Natural, organic, and vegan hair dye: everything you need to know

    Natural, vegan or organic? Navigating the world of hair dye can be tricky. Luckily, It's Pure have given us the lowdown on all things natural hair dye in this guide.
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    Top haircare tips to keep your red hair vibrant

    Keeping your red hair colour vibrant is vital whether your hair is natural or dyed! Check out our essential hair care tips, for a brighter red that won't fade.
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    Your guide to using semi-permanent hair dye

    Ready to try a new hair colour but not sure which one? Why not try a semi-permanent hair dye? Find out all you need to know in our guide to temporary hair dyes.
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