Sweeteners & Sugar Alternatives

Shop Sweeteners & Sugar Alternatives at Holland & Barrett

Discover ways to sweeten your day that suit your preferences and your goals. Our sweeteners and sugar alternatives help you cut back on traditional sugar while still enjoying the tastes you love in drinks, breakfasts, bakes and everyday recipes.

Browse plant-based sweeteners like stevia and other low-calorie granulated options that are perfect for sprinkling over fruit, stirring into hot drinks or using in your favourite home baking. You’ll also find icing and caster-style sugar alternatives that are ideal for cakes, biscuits and desserts, helping you keep that light, fluffy texture and classic sweetness.

If you prefer something closer to traditional sugar, explore sugar substitutes designed to look and taste similar, from demerara-style options to easy-to-use table sweeteners. These are great for swapping into your usual recipes with minimal fuss, so you can make simple changes without overhauling your whole kitchen habits.

For a different twist, choose from our liquid and syrup sweeteners, including options made from coconut, agave, maple, dates and pomegranate. These rich, flavourful syrups are delicious drizzled over porridge or pancakes, swirled into yoghurt or used to add depth and sweetness to marinades, dressings and baking.

You’ll also find malt extracts and other traditional-style sweeteners to support heartier recipes, baking and hot drinks. Whether you’re making comforting bakes, everyday snacks or Sunday brunch, these options help you bring gentle sweetness and flavour to the table.

Ready to find your fit? Explore our range from brands like NKD Living Sweeteners & Sugar Alternatives, Potters Sweeteners & Sugar Alternatives, Pure Via Sweeteners & Sugar Alternatives and The Groovy Food Company Sweeteners & Sugar Alternatives, and make small, simple swaps that support your everyday wellbeing.