Permanent Hair Colour

Shop Permanent Hair Colour at Holland & Barrett

Permanent hair colour can be used to cover greys, deepen your shade or go lighter for a fresh new look that still feels like you. Whether you want a subtle refresh or a bigger change, our range is designed to work with your hair and support the colour result you’re after.

Natural-looking shades from blonde to black

Choose from a wide spectrum of natural-looking tones, from deep ebony and rich browns through to golden, honey and light blondes. You’ll find classic neutral shades, warmer golden hues and cooler ash tones, so you can pick the colour that best complements your skin tone and personal style. Many of our colours are buildable too, so you can gradually shift your shade instead of making a dramatic jump in one go.

Creams and gels for different hair needs

Our permanent hair colours come in both cream and gel textures, so you can choose what feels best for your hair and application style. Cream formulas are great if you’re looking for a thicker texture that stays put and helps you target roots with precision. Gel textures tend to glide through lengths more easily, making it simple to refresh colour from root to tip. Both types are designed to give even coverage, helping your colour look smooth and consistent.

Grey coverage and root touch-ups at home

If you’re focusing on covering greys or topping up your roots, there are plenty of options that are formulated to give strong, lasting coverage. You can target just the regrowth or take the colour through your lengths for a full refresh. At-home application means you can work on your own schedule and keep on top of regrowth in a way that suits your lifestyle and budget.

Colour with added care

Many of the permanent hair colours on this page are made without ammonia and are enriched with plant and seed oils to help care for your hair while you colour. Conditioning masks or treatments are often included, so you can support softness and shine after rinsing. These little extras are designed to leave your hair feeling nourished and cared for, as well as freshly coloured.

Find the right permanent hair colour for you

You can explore our full selection of permanent shades here, or narrow things down by brand, like Naturtint Permanent Hair Colour. Take your time, choose a shade that feels right for you, and build a simple at-home colouring ritual that helps you feel confident every day.