PAYDAY EXCLUSIVE | 15% OFF £30

Code:PAYDAY
 

PAYDAY EXCLUSIVE | 15% OFF £30

Code:PAYDAY

Buy 1 Get 1 Free: One week onlyOffersOffers HubBuy one get one 1/2 priceSave up to 1/2 PriceBuy 1 Get 1 FreeBuy 1 get 1 free eventGreat SavingsShort DatedBetter than 1/2 price2 for £60 Mix & MatchVitamins & SupplementsVitamins & Supplements HubVitamins & Supplements Shop AllCBDShop all CBDCBD OilCBD CapsulesCBD SprayCBD GummiesCollagen & SilicaHair, Skin & NailsShop all Hair, Skin & NailsHair GrowthFunctional MushroomsVitaminsShop all VitaminsMultivitaminsVitamin AVitamin BVitamin CVitamin DVitamin EVitamin KVitamin DrinksMineralsShop all MineralsMagnesiumIronZincCalciumSeleniumChromiumSupplementsShop all SupplementsFibre SupplementsAcidophilus & Friendly BacteriaPeppermint OilGrapeseed ExtractLecithinCollagen & SilicaOmega & Fish OilsPlant Sourced SupplementsSuperfood SupplementsArnicaApple CiderRaspberry KetonesAloe VeraChondroitin & MSMCo Enzyme Q10Evening Primrose OilGarlicGinkgo BilobaGlucosamineGlucomannanSeaweed, Kelps and Aquaceuticals5 HTPSaw palmettoCharcoalWomen's HealthShop all Women's HealthMenopauseMenstrual SupportUrinary Tract HealthPregnancy & ConceptionMen's HealthShop all Men's HealthProstate HealthChildren's HealthConditionShop all ConditionWater RetentionAllergy & Hay Fever CareAnxiety SupportBone & Muscle HealthMuscle Support & Joint PainBrain & Memory SupportWomen's HealthMen's HealthChildren's HealthPain ReliefCold & Immune SupportFatigueDigestive HealthHair, Skin & NailsHeart & CirculationLiver CareMood SupportSexual HealthSleep & RelaxationStress ReliefVisionHerbal & Licensed RemediesShop all Herbal & Licensed RemediesValerianSt John's WortRescue RemedyAgnus CastusAshwagandhaEchinaceaMilk ThistleDevil's ClawGinseng & GuaranaBlack CohoshHomeopathic & Flower RemediesShop all Homeopathic & Flower RemediesRescue RemedyTissue SaltsFlower RemediesHomeopathic RemediesAt-Home TestsVegan Vitamins & SupplementsBuy one get one 1/2 priceBuy 1 Get 1 FreeBuy 1 get 1 free eventHolland & BarrettVitabioticsSolgarNew NordicWeledaBach Original Flower RemediesBioglanBetterYouNatures AidGrass & Co.Dairy FreeGluten FreeSesame Seed FreeCelery FreeCereal FreeCrustaceans FreeEgg FreeFish FreeKiwi FreeLupin FreeNew inFood & DrinkFood & Drink HubFood & Drink Shop AllComic ReliefEasterVegan FoodHoney, Jams & SpreadsShop all Honey, Jams & SpreadsManuka HoneyHoneyJams & ChutneysNut ButtersSpreadsPateTeas & Hot BeveragesShop all Teas & Hot BeveragesCoffee & Coffee SubstituteMushroom DrinksGreen TeaPeppermint TeaHerbal TeaFruit TeaSlimming TeaSleep & Relaxation TeaDried Fruit, Nuts & SeedsShop all Dried Fruit, Nuts & SeedsNutsDried FruitSeedsMixesSuperfoodsShop all SuperfoodsSuperfood PowdersMaca PowderGoji BerriesBaobabMoringa PowderFlaxseedSpirulinaChia SeedsSnacksShop all SnacksProtein BarsLow Calorie SnacksChocolate, Cakes & BiscuitsSavoury SnacksSweet SnacksSnack BarsCrisps & ChipsFlapjacksPopcornFood CupboardShop all Food CupboardHoney, Jams & SpreadsBreakfast CerealsSuperfoodsApple Cider VinegarCondiments & SaucesTinned FoodsRice, Pasta, Pulses & GrainsBreakfast CerealsShop all Breakfast CerealsCereals, Bran & FlakesGranolaMuesliOats & PorridgeBreakfast BarsDrinksShop all DrinksKombuchaNatural Energy DrinksJuicesSoft DrinksWaterAlcohol Free DrinksCookingShop all CookingCooking IngredientsApple Cider VinegarCondiments & SaucesSoya & Meat AlternativeSoup & Ready MealsRice, Pasta, Pulses & GrainsHerbs, Spices & SeasoningGravy & StockHome BakingShop all Home BakingBaking MixesBreadFlourSweeteners & Sugar AlternativesEgg SubstitutesDairy AlternativesShop all Dairy AlternativesOat, Rice & Hemp DrinksSoya DrinksNut DrinksCoconut DrinksNutritionally Complete FoodBuy one get one 1/2 priceBuy 1 Get 1 FreeSave up to 1/2 PriceHolland & BarrettNaturyaGrenadeHeath & HeatherPukkaMeridianNakdTwiningsBionaManuka DoctorGluten FreeDairy FreeEgg FreeWheat FreeMustard FreeCelery FreeCrustaceans FreeFish FreeKiwi FreeMollusc FreeNew inSports NutritionSports Nutrition HubSports Nutrition Shop AllProteinShop all ProteinClear ProteinWhey ProteinMass GainersVegan ProteinDiet ProteinCaseinBars, Drinks & SnacksShop all Bars, Drinks & SnacksEnergy BarsEnergy DrinksProtein BarsProtein ShakesProtein SnacksNutritionally Complete FoodMeal Replacement ShakesPre Workout & EnergyShop all Pre Workout & EnergyPre WorkoutAmino Energy DrinksAmino Energy PowdersIntra WorkoutKetoPost WorkoutAmino AcidsShop all Amino AcidsAmino Energy PowdersAmino Energy DrinksBCAAL-LysineGlutamineCarnitineArginineCreatineShop all CreatineCreatine PowderCreatine CapsulesSports SupplementsShop all Sports SupplementsTestosteroneSports CollagenRehydrationShop all RehydrationElectrolytesEnergy GelsVegan Sports NutritionShop all Vegan Sports NutritionVegan ProteinVegan Protein BarsVegan Pre Workout & EnergyVegan Amino AcidsVegan CreatineSports AccessoriesShop all Sports AccessoriesBottles & ShakersFitness EquipmentFitness GoalShop all Fitness GoalRecoveryMuscle & StrengthLean MuscleEnergy & EnduranceDiet & Weight LossSave up to 1/2 PriceBuy one get one 1/2 priceGreat SavingsOptimum NutritionPE NutritionUSNGrenadePhDApplied NutritionFoodspringSiSHuelYfoodDairy FreeGluten FreeSugar FreeCelery FreeCereal FreeCrustaceans FreeEgg FreeFish FreeKiwi FreeLupin FreeNew inBeautyBeauty HubNatural Beauty Shop AllAromatherapy & HomeShop all Aromatherapy & HomePure Essential OilsBlended Essential OilsBase & Carrier OilsHolisticSkincareShop all SkincarePremium SkincareFace CareBody CareSun CareTanning & BronzingEye CareLip CareFoot CareHand & Nail CareSkin AilmentsSkin OilsCBD BeautyHair Skin & NailsWashing & BathingShop all Washing & BathingShampoo & ConditionerBathing AccessoriesShower Gel & Body WashDeodorantDentalHand WashSoapBath Soak & OilBody ScrubBath Bombs & SaltsFeminine CareIncontinence SupportHair CareShop all Hair CareShampoo & ConditionerHair ColouringHair MasksHair Oil & SerumHair Spray, Gel & MousseHair AccessoriesMother & BabyShop all Mother & BabyBaby Skincare & ToiletriesElectrical WellnessSexual WellnessBuy one get one 1/2 priceSave up to 1/2 PriceBuy 1 get 1 free eventDr OrganicFaith in NatureWeledaNaturtintTisserandMiaromaSukinQ+AEthiqueSo EcoAlcohol FreeParaben FreeSLS FreeParfum FreePalm Oil FreeGluten FreeCelery FreeCereal FreeCrustaceans FreeEgg FreeNew inCBDWeight ManagementWeight Management HubWeight Management Shop AllSlimming TabletsFat Burners, Binders & Appetite SuppressantsShop all Fat Burners, Binders & Appetite SuppressantsFat BurnersFat BindersAppetite SuppressantsShakes & Weight Management ShotsShop all Shakes & Weight Management ShotsMeal Replacement ShakesWeight Management ShotsDiet ProteinDiet Food & DrinkShop all Diet Food & DrinkDiet FoodLow Calorie SnacksSlimming TeaExercise SupportShop all Exercise SupportFitness EquipmentMeal Replacement ShakesDiet ProteinProtein BarsBuy one get one 1/2 priceSave up to 1/2 PriceGreat SavingsGrenadeOptimum NutritionHolland & BarrettUSNPulsinPhDApplied NutritionEat WaterNatures AidNew NordicDairy FreeGluten FreeSugar FreeWheat FreeNew inVeganHealth & WellnessShop all Health & WellnessJoints Bones & MusclesGut HealthHair Skin & NailsStress AnxietySleep & RelaxationBuy one get one 1/2 priceSave up to 1/2 PriceBuy 1 Get 1 FreeHolland & BarrettVitabioticsWeledaDr OrganicSolgarNew NordicNaturtintOptimum NutritionBounceHeath & HeatherDairy FreeGluten FreeParaben FreeSLS FreeAlcohol FreeParfum FreeCelery FreeCereal FreeCrustaceans FreeEgg FreeNew inShop for your WellnessMuscle & Joint PainImmunityGut HealthMenopauseWomen's HealthFood & DietSleep & RelaxationStress ReliefHealthy HeartEnergyLow Mood & DepressionConcentration & AlertnessEye HealthSexual HealthChildren's HealthLearn about WellnessJoints, Bones & MusclesImmunityGut HealthMenopauseFood & DietSports & FitnessSleep & RelaxationHair Skin & NailsAll articlesHealthFood & nutritionGut healthImmunityJoints, bones & musclesWomen's healthWellnessHair & skinMental wellbeingSeasonalSleep & relaxationSports nutritionRecipesAll recipesGluten freeLow sugarVeganDairy freePodcast
how to beat sugar cravings

6 ways to beat sugar cravings

23 Nov 2022 • 7 min read

Find yourself eating sugary snacks, sweet drinks and baked goods almost every day of the week? It’s likely that you’re getting too much sugar in your diet. Having a little bit of sweetness is perfectly normal, however too much sugar can start to effect numerous things around your body, including your blood sugar levels, your teeth and even your heart. Struggling to reduce your sugar intake? There are ways you can beat those powerful sugar cravings. First, though, let’s take a look at why exactly we crave sugar.

Why do we get sugar cravings?

If you’ve always thought your cravings were down to having a sweet tooth, you might be surprised to learn that there is actually some science behind why we hanker after sugar.1 Firstly, sugar is classified as a carbohydrate, and research shows that eating carbs can trigger the brain to release serotonin – also known as ‘the happiness hormone’. Our brains additionally release endorphins when we taste sugar which is why we often associate eating something sweet with feeling good. Nevertheless, having too much sugar can have numerous negative impacts on our health – from contributing to weight gain to causing tooth decay – which is why it’s best to keep our sugar intake to a minimum. In the UK, the recommended daily intake of sugar is:
  • 30g for adults and teens
  • 24g for kids aged 7 to 10
  • 19g for kids aged 4 to 6
  • There's no guideline limit for children under the age of 4 - just avoid added sugar and sugary drinks2
Remember that natural sugars can also be bad for us if we eat them in large amounts. This includes fruit and fruit juice. As fruit releases extra sugar when it is juiced, it’s best to only have one 150ml glass per day.3

How can I avoid eating sugar?

While it can be easy to cut out unhealthy products which contain lots of added sugars, there are dozens of items which are also naturally high in sugar. When in doubt, always read the backs of packets to check the ingredients and amounts.4 If you’ve got a bit of an addiction to sugary treats, there are a few tricks you might want to adopt to lower your daily intake:
  • Eat something sweet with something healthy

If you easily give in to your cravings, try balancing out an unhealthy treat with something nutritious like a handful of nuts or a piece of fruit. Remember, though, that some fruit contains high amounts of natural sugar, so you’ll want to stick to less sweet options like grapefruit or berries.5
  • Allow yourself a sugary treat – but only a small one

Going completely cold turkey when it comes to sugar can be a miserable experience. Having a little bit of what you love is a good compromise, whether that’s one biscuit or a couple of squares of good quality chocolate. Just make sure you’re sticking to the UK sugar recommendations and opting for lower calorie options where possible.
  • Have a glass of water

Some research shows that dehydration can increase the likelihood of sugar cravings. If your mind is fixated on sweet snacks and your mouth is watering, have a cold glass of water.
  • Eat regular meals packed with protein and fibre

As sugary foods tend to be eaten as snacks, one of the best ways to limit your intake is to simply avoid snacking! To do this, make sure you’re eating healthy, balanced meals every 5 hours. Choose dishes which are high in fibre and protein as they will make you feel fuller for longer.
  • Go for a walk or run

One of the best ways to halt a craving in its tracks is to take your mind off it! Heading outdoors for a brisk walk or jog will not only take you out of temptation’s way, but also release endorphins in the brain which could help you manage your craving more effectively.6 While this won’t necessary help combat sugar cravings in themselves, there is some evidence to suggest that regularly taking a supplement of chromium picolinate contributes to maintenance of normal blood glucose levels We get chromium naturally through our diet, however some people may be deficient.7

Healthy alternatives to sugar

Keen to cut out unhealthy sugars altogether? There are many healthier products out there which give you the same delicious taste. Consider8:
  1. Switching sugary fizzy drinks for flavoured water or no-added-sugar drinks.
  2. Reducing the amount of sugar you add to hot drinks or cereal, or try a natural sweetener like Stevia.
  3. Buying low sugar or sugar-free versions of things like breakfast cereals, fruit spreads or tins of fruit.
  4. Sweetening dishes with fresh or dried fruit instead of sugar or honey.
Before considering taking a supplement, it’s a good idea to have a chat with a healthcare professional or nutritionist first to make sure it’s it the right product for your needs. Want more advice on general health and your diet? Visit The Health Hub

Last updated: 25 May 2020 
  • Visa
  • MasterCard
  • PayPal
  • AmericanExpress
  • ApplePay
  • ClearPay
  • AliPay
  • Instagram
  • Pinterest
  • Facebook
  • Twitter
Copyright © Holland & Barrett Retail Limited, 2023. All rights reserved. hollandandbarrett.com is a trading name of Holland & Barrett Retail Limited,. Registered office: Samuel Ryder House, Barling Way, Nuneaton, Warwickshire CV10 7RH. Registered in England: company no. 2758955. Registered VAT no. 211727395.