E45

Shop E45 at Holland & Barrett

Care for dry or sensitive skin with gentle, dermatologically tested formulas trusted by many households. From rich creams to light lotions and soap‑free cleansers, our E45 range helps to replenish moisture, ease tightness and support a healthy skin barrier, day after day.

Hydration and skin comfort

When skin feels rough, flaky or tight, regular use of an emollient can make a real difference. E45 formulas are known for combining softening occlusives and humectants to lock in hydration and reduce moisture loss. For everyday moisture top‑ups on hands, face and body, reach for the original E45 Cream. Its comforting texture smooths on easily and absorbs without a heavy feel, helping skin feel supple and cared for. Prefer a lighter texture for frequent use? Moisturising lotions in the range provide fast hydration that works well under clothing or as a quick post‑shower step.

Apply emollients liberally and as often as needed, especially after washing. Consistent use helps keep dryness at bay and supports the skin’s protective layer. If you’re using an active treatment elsewhere in your routine, apply your emollient afterwards unless advised otherwise by a healthcare professional.

Gentle cleansing and bathing

Cleansing shouldn’t undo your hard work with moisturisers. A soap‑free substitute such as Emollient Wash Cream cleanses without that tight, stripped sensation, making it a sensible choice for sensitive or dryness‑prone skin. For an indulgent top‑to‑toe routine, add Emollient Bath Oil to warm water or smooth it onto damp skin in the shower, then pat dry to help seal in moisture. Follow with your chosen cream or lotion while skin is still slightly damp to optimise hydration.

Targeted care for specific concerns

If itch is getting in the way of comfort, Itch Relief Cream is formulated to soothe and calm irritated, dry skin. For the scalp, Dry Scalp Shampoo offers gentle cleansing that helps reduce dryness and visible flakes without harsh detergents. Those managing psoriasis‑prone skin may also appreciate a dedicated psoriasis cream within the range for helping with dryness and scaling alongside their regular emollient routine.

Whether you need a daily all‑rounder or a targeted step for stubborn areas, you’ll find straightforward, fragrance‑free options that are easy to slot into your routine. Shop the collection online at Holland & Barrett and build a simple, consistent regimen that keeps skin feeling comfortable and cared for.