Baking Ingredients

Shop Baking Ingredients at Holland & Barrett

Level up your home bakes with a cupboard full of simple, go-to ingredients. Whether you’re whisking up a quick batch of brownies, trying a new bread recipe, or making weekend pancakes, our baking ingredients are here to work with your creativity and support your baking goals – big and small.

Explore everything from classic sugar and sweeteners to seeds, coconut products and more, so you can mix and match the basics that suit your kitchen.

Sugars & Sweeteners

From everyday staples to lower-sugar swaps, you’ll find a wide range of options to sweeten your bakes your way. Choose from traditional sugars for cakes, cookies and sauces, or try plant-based sweeteners and alternative options that fit your lifestyle. These are ideal for stirring into batters, sprinkling over finished bakes, or adding a gentle sweetness to homemade desserts and hot drinks.

If you’re looking to use less sugar in your recipes, explore granulated and spoonable alternatives that are easy to use in place of your usual sugar, so you can keep your favourite recipes feeling familiar.

Coconut Oils, Milks & Creams

Coconut ingredients are a great all-rounder to keep in your baking cupboard. Coconut oil can be used in place of butter or other oils in many recipes, from traybakes and muffins to no-bake treats. It can also add a subtle coconut flavour to your bakes.

Coconut milk, cream and milk powders can help you create rich, creamy textures in cakes, puddings and frostings, as well as plant-based alternatives to traditional dairy. Use them in everything from sponge cakes and cheesecakes to indulgent hot chocolates and sauces.

Seeds, Fibres & Baking Boosters

Add a little extra texture and interest to your recipes with our range of seeds and fibre-rich ingredients. Sprinkle them into bread doughs, muffins, granola bars or breakfast bakes for a satisfying bite. Some ingredients can be soaked or mixed with liquid to help bind mixtures, which is especially useful for plant-based baking and no-egg recipes.

These cupboard staples make it easy to experiment with new textures and finishes, from crunchy toppings to soft, moist centres in your favourite loaves and cakes.

Fruit, Floral & Natural Flavourings

Natural sweetness and delicate flavour can really lift your baking. Choose from fruit-based ingredients, purees and syrups to add moisture and gentle sweetness to cakes, puddings and breakfast bakes. They’re great for stirring into oatmeal cookies, fruit loaves and traybakes, or using as a swirl through cheesecakes and desserts.

You’ll also find floral waters and other natural flavourings that can add a subtle twist to icings, sponges and biscuits. Just a small splash can transform simple recipes into something a little more special, perfect for celebrations or thoughtful homemade gifts.

Plant-Based, Low Sugar & Speciality Mixes

If you like quick wins in the kitchen, baking mixes and speciality blends can be a real time-saver. Discover options created with different sugar levels, protein contents or specific lifestyles in mind, so you can still enjoy freshly baked treats while staying aligned with your everyday choices.

Many of these mixes only need a few extra ingredients, making it easier to whip up pancakes, brownies or snack bites whenever the mood strikes – ideal for busy days or last-minute guests.

Discover Brands You Love

However you like to bake, you can shape your basket around the brands that fit you. Explore Biona Baking Ingredients for cupboard essentials, try Pure Via Baking Ingredients for sweetening options, or stock up on Vita Coco Baking Ingredients to bring coconut-focused ingredients into your cakes, cookies and more. With every small tweak, you can shape baking days that feel good for you and your kitchen.