Sugar

Shop Sugar at Holland & Barrett

From everyday bakes to special occasion bakes, our sugar range is here to help you create the flavours and textures you love. Explore classic options and modern twists, all chosen to work easily into your home baking and cooking.

Discover traditional sugars that bring reliable sweetness to your kitchen staples. Whether you’re weighing out sugar for a simple sponge, stirring into sauces or sprinkling over breakfast, you’ll find straightforward cupboard essentials ready to support your favourite recipes.

You can also choose from sugar alternatives that help you tailor your bakes to your taste. These options are ideal if you’re looking to adjust sweetness levels in cakes, biscuits or desserts, while still keeping that satisfying, well-balanced flavour.

If you prefer plant-based sweetness, explore our stevia-based sugar alternatives. These are designed to be used much like regular sugar, so you can add them to your favourite recipes while trying something a little different in your batter or dough.

Want to explore even more options? Try filters to discover brands such as Pure Via Sugar, compare formats and find the products that fit easily into your baking style.