Face Care Serum

Discover face care serums that work with your skin

Face care serum is a lightweight, fast-absorbing step that sits between cleansing and moisturising, designed to layer neatly under the rest of your skincare. On this page, you’ll find serums from our wider face care collection, so you can choose textures and ingredients that feel right for your skin, your lifestyle and your day-to-day needs.

What is a face serum?

Face serums are usually thinner than creams and oils. They tend to feel light on the skin, sink in quickly and are easy to layer with other products.

They can help you:

• Add an extra step of care without feeling heavy
• Focus on specific preferences with selected ingredients
• Mix and match textures, using different options in the morning and evening

Think of a serum as a simple way to give your skin a little extra attention, exactly where you want it.

Types of face serums on this page

You’ll find a range of formulas here, each with its own focus and feel on the skin.

Hydrating and plumping-style serums

These serums are usually water-light and designed to help your skin feel fresh and comfortable. They often contain ingredients like hyaluronic acid and soothing plant extracts.

A product such as the Brightening Facial Serum with 5% Vitamin C & 2% Hyaluronic Acid 30ml combines brightening-focused vitamin C with moisture-loving hyaluronic acid, giving you a handy all-in-one step that layers easily under day or night creams.

Choose this kind of serum if you like:

• A dewy, non-greasy finish
• Lightweight hydration that sits well under makeup
• A simple, easy-to-wear texture

Brightening and glow-focused serums

These serums are created to support a more even-looking tone and a healthy-looking glow. They often feature ingredients like vitamin C, plant antioxidants and fruit extracts.

The Glow Vitamin C Brightening Serum 30ml is an example of this style, bringing vitamin C together with botanicals in a silky formula that smooths on easily and absorbs quickly.

Go for a glow-focused serum if you want:

• Your skin to look more luminous
• A brightening step you can use beneath SPF in the day
• A lightweight layer that doesn’t feel sticky

Firming and smoothing-style serums

Firming-style serums often feature ingredients like peptides, plant oils and botanical extracts. They’re designed for skin that’s starting to look or feel less springy than it used to.

The Purely Ageless Firming Serum 30ml offers a great example, using plant-based ingredients in a silky texture that sits neatly under your moisturiser.

A collagen-focused option, such as the Collagen Booster Serum 15ml, works in a similar way, giving your skin a targeted step that’s easy to slot into what you already use.

Reach for a firming-style serum if you’d like:

• A step that leaves skin feeling smoother
• A light alternative when you don’t want a heavy cream
• A product you can pat into specific areas, like around the mouth or forehead

Retinol and bakuchiol-style serums

These serums are created with ingredients used to support skin texture and the look of fine lines. Retinol is a vitamin A derivative, while bakuchiol is a plant-based alternative often chosen by those who prefer a gentler-feeling option.

A formula like the Retinol Bakuchiol Facial Serum 30ml brings these two together, in a serum that can be added to your evening skincare.

Consider this kind of serum if you’d like to:

• Add an evening step that focuses on texture
• Pair a night-time serum with your favourite moisturiser
• Start with a plant-based option (bakuchiol) alongside retinol

Tips for using your face serum

A few simple habits can help your serum sit well within your skincare:

• Apply to freshly cleansed skin
• Use a small amount – usually a few drops are enough
• Gently press or smooth it over your face and neck
• Follow with your chosen moisturiser or SPF

This keeps things quick and fuss-free, while still giving your skin a focused moment of care.

Explore more face care textures

If you’d like to build out your skincare further, you can mix and match different product types to suit your day. Team your serum with a nourishing Face Care Cream, a lightweight Face Care Gel, or a rich Face Care Oil to create a simple, feel-good edit that works with your skin.