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10 of the best teeth whitening products

01 Sep 2021 • 5 min read


If you’re feeling a little self-conscious about your teeth, don’t worry.

There are a wide range of teeth whitening products available to help you get your confidence back to where it should be.

And teeth whitening doesn’t have to be laden with chemicals either, as there are a variety of ways you can whiten your teeth with more natural products.

Interested in finding out more? Discover our top ten picks for teeth whitening products in this article.

In this article, you’ll also find out:

  • The best teeth whitening methods
  • The best whitening products
  • Potential side effects of teeth whitening products
  • How to choose the best teeth whiteners for you

The best teeth whitening methods

Fancy giving teeth whitening at home a go?

It doesn’t always have to be expensive or painful for sensitive teeth. Here are some more gentle teeth whitening methods you could try:

  • Toothpaste

The most common whitening ingredients in toothpaste include hydrated silica, sodium bicarbonate, and calcium carbonate, which are used to polish and remove any surface stains.

But in addition to this, a more natural ingredient with the same properties is activated charcoal.

  • Mouthwash

As well as toothpaste, there are a selection of whitening mouthwashes available too.

These are often super simple to use and are an easy addition to your oral hygiene routine.

  • Tablets

For a zero-waste approach to whitening toothpaste, you can now get your hands on natural toothpaste tablets where all you have to do is chew, brush, then rinse.

  • Strips

For a more intense teeth whitening method, you could try using strips.

Some of the best teeth whitening strips include hydrogen peroxide – although it’s important to be aware that even low levels of this can cause alterations in your tooth enamel.1

10 of the best teeth whitening products

Fancy giving teeth whitening a go yourself at home?

We've rounded up 10 of the best teeth whitening products available today, so you can choose the one that's right for you.

1. Ecodenta Extra Black Whitening Toothpaste with Black Charcoal & Teavigo 100ml

Made with the innovative substance of Teavigo™ and black charcoal, the Ecodenta whitening toothpaste is a simple and easy way to whiten your teeth.

  • Made with 96% natural ingredients
  • Effectively removes plaque
  • Suitable for vegans

Customer reviews – 4.4 stars

D3NISTHEMENACE – 5/5 stars
"Premium stuff!! Ever since i tried this toothpaste ( few years back) i only use this! Other toothpastes don't feel as fresh and clean as this one .Defo recommend. I buy about 10 at a time so it lasts for long period."

Belkis – 5/5 stars
"From the first day of useage I noticed the effects immediately. The toothpaste doesn't taste like charcoal and leaves a minty freshness. I use this interchangeably with my other toothpastes, although I would use this daily as it isn't abrasive like other whitening toothpaste. If your looking for an awesome vegan alternative non flouride whitening toothpaste, look no further."

2. Aloe Dent Whitening Toothpaste 100ml

Fluoride-free and made using natural ingredients, the Aloe Dent Whitening Toothpaste is ideal if you’re looking for a teeth whitening product that is suitable for sensitive teeth.

  • Promotes healthy gums
  • Cool minty freshness
  • Made with essential oils

Customer reviews – 4.8 stars

RitaKD – 5/5 stars
Perfect, so hard to find a natural toothpaste that also has whitening included. Great find and texture!"

Ewe2020 – 5/5 stars
"Fantastic. I cannot believe that I was using popular toothpastes with fluoride for so long. This one is the best for me."

3. Ecodenta Whitening Toothpaste with Bergamot & Lemon 100ml

If you’re a frequent coffee drinker, a fan of a cuppa or you like to relax with a glass of red in the evening, this one’s for you.

Designed to gently remove stains that come with these treats, this Ecodenta toothpaste uses natural ingredients like lemon oil and bergamot oil for a gentler approach to teeth whitening.

  • Helps to restore enamel
  • Designed for coffee, tea and red wine drinkers
  • Suitable for vegetarians and vegans

Customer reviews – 4.5 stars

EvaMaria – 5/5 stars
This is my favourite toothpaste. I really love the smell and taste of bergamot. Highly recommended."

Boohun – 5/5 stars
"Excellent healthy toothpaste with great ingredients. Tastes nice, clean feel, does a really great job."

4. Jason Powersmile Whitening Toothpaste 170g

With a refreshing peppermint taste, this whitening toothpaste is great if you’re after a minty kick.

Using a blend of gentle ingredients, use twice a day for a healthy smile and fresh breath.

  • Made with bamboo powder, calcium carbonate, baking soda, and grapefruit seed and perilla seed extracts
  • Cruelty-free, vegetarian and vegan friendly

Customer reviews – 4.8 stars

Pennyxx – 5/5
Good toothpaste, teeth really clean, would recommend"

Kellie m – 5/5 stars
"Very nice minty taste teeth left clean and feel good no nasty chemicals & sides of mouth no longer spilt"

5. Ecodenta Black Whitening Mouthfoam 150ml

Another one of the best teeth whitening products is this Ecodenta mouth foam.

Designed to be used alongside your toothpaste for a stronger whitening effect, this mouth foam is super handy for when you’re on the go or if you need a boost of freshness after a meal.

  • Made with oak charcoal, salts and mint essential oil
  • Suitable for vegetarians and vegans
  • Long lasting freshness

Customer reviews – 4 stars

Harryron – 5/5 stars
"Great for teeth whitening, even better when combined with ecodenta toothpaste, love it"

6. Biomed Superwhite Mouthwash 500ml

Another teeth whitening method is to use a mouthwash.

And that’s where Biomed’s Superwhite mouthwash comes in.

What’s more, this product is made from 99% natural ingredients, including a multimineral complex to help strengthen and restore tooth enamel.

  • 99% natural ingredients
  • Protects against caries
  • Vegan, Gluten and Halal suitable

Customer reviews – 4.8 stars

simon362589 – 5/5 stars
"I have used this since start of year as I was recommended it - so much nicer tasting than the 'normal' ones and mouth feels really fresh for longer."

RicoRico – 5/5 stars
"I have been buying this product before and I'm so glad I can finally purchase it in H&B too!! This is an excellent product. It has a very refreshing coconut taste, with no "explosion feeling" like other brands do. Aftertaste lasts quite a while and gives you a great perception of clean. As I said, I have been buying this product for a good year now and I can safely say that this is the best mouthwash I have ever used. I will definitely continue buying it!"

7. Georganics Toothpaste Tablets - Activated Charcoal 120 tablets

As well as whitening toothpaste, mouth foam and mouthwash, there’s another way to whiten your teeth – and that is with tablets.

Made with natural activated charcoal, Georganics Natural Toothtablets, simply chew one tablet, brush for two minutes and then rinse thoroughly.

  • Effervescent effect
  • PETA cruelty-free & zero waste
  • Suitable for vegetarians and vegans

Customer reviews – 4 stars

Leeeeeendah – 5/5 stars
Good toothpaste tabs- they clean well and have a subtle peppermint taste. Easy to use and a good price. Love the reusable/recyclable packaging unlike most toothpastes."

8. Natural Family Co. Blak Whitening Toothpaste 100g

Back to toothpastes, if you’re looking for one with a whitening effect that is also organic – you’re in the right place.

The Natural Family Co. Blak Whitening Toothpaste is made using 70% organic ingredients, using ingredients like activated coconut shell charcoal, natural sweetener and organic essential oils.

  • 70% organic ingredients
  • Suitable for vegans and vegetarians
  • Made using natural sweetener

Customer reviews – 5 stars

LeahW – 5/5 stars
"I've tried a few Charcoal toothpastes - this one is by far the nicest! Tastes minty and doesn't stain my sink. Love the packaging too!"

9. The Natural Family Co. Natural Toothpaste Whitening 110g

On the hunt for a family friendly whitening toothpaste?

Look no further than The Natural Family Co. Natural Toothpaste Whitening.

With 70% organic ingredients that are suitable for the whole family, even your two year old can use this product.

  • No artificial flavours or colours
  • Cruelty-free
  • 70% of ingredients are organic
  • Suitable for vegans and vegetarians

Customer reviews – 4.3 stars

Rhian34 – 5/5 stars
Usually use the forever living but ran out so tried this. Lovely taste and actually does whiten your teeth in my opinion! Beautiful packaging and bottle aswel."

10. Dr Organic Antibacterial Tea Tree Mouthwash 500ml

And finally in our selection of the 10 best teeth whitening products, is the Dr. Organic Tea Tree Mouthwash.

This is made using Bioactive Herbal Extracts as well as purifying and zesty mint for a fresh breath.

While this product isn’t technically a teeth whitening one, it may help to make your teeth whiter when used in conjunction with one of the whitening toothpastes we have already mentioned.

  • Alcohol free
  • Bioactive herbal extracts
  • Suitable for vegetarians and vegans

Customer reviews – 4.5 stars

NIKT – 5/5 stars
"It’s really good product and happy with freshness, my teeth’s are getting shiny as well and white, feel strong and confident to recommend"

Potential side effects of teeth whitening products

While the majority of the teeth whitening products we have shown are made from natural ingredients, there are a few potential side effects. These include:

  • Teeth sensitivity – as a lot of teeth whitening products use potentially abrasive ingredients like hydrated silica, they may wear down the enamel slightly and cause sensitivity.
  • Mild irritation of the gums – similarly these ingredients may cause mild irritation of the gums.

How to choose the best teeth whitening products for you

So we’ve run through our top picks, but the next step is choosing the right product for you.

In order to find something that suits your oral care routine, there are a few things to consider:

  • If you’re willing to swap out your current toothpaste
  • If you’re willing to add another step to your routine – i.e with mouth foam or mouth wash
  • If you’re looking for a product to give you a boost of freshness and whiteness while on the go

The final say

And that concludes our guide to the best teeth whitening products for you.

Seen something you like the look of? Browse a wide selection of teeth whitening products today.

The advice in this article is for information only and should not replace medical care. Please check with your GP or healthcare professional before trying any supplements, treatments or remedies. Food supplements must not be used as a substitute for a varied and balanced diet and a healthy lifestyle.

Last updated: 1 September 2021



Author: Manisha TaggarSenior Regulatory Affairs Associate

Joined Holland & Barrett: May 2019

BSc Hons in Pharmaceutical & Cosmetic Science

Manisha started her career at a Cosmetics distributor as a Regulatory Technologist followed by a Regulatory Affairs Officer, ensuring the regulatory compliance of cosmetic products from colour cosmetics to skincare.

After 3 and half years in this role, Manisha joined Holland & Barrett as a Senior Regulatory Affairs Associate in 2019.

Manisha specialises in Cosmetic products, both own-label and branded lines, ensuring that these products and all relating marketing material comply to the EU Cosmetics Regulation.

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