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Get ready for 2024’s hottest ingredients, products, services and behaviours. From hydro hacking to knowing your energy IQ, this year’s report is brimming with fascinating forecasts.
We're gearing up for a period positive 2024. Increased conversation around the female cycle will see businesses soar, with e-fem-care and hormone balancing foods leading the way.
Natural rituals and ingredients are set to rise in popularity over the next year, as consumers look for alternative ways to balance their energy levels and fight digital fatigue.
Inside-out skincare solutions will be big business. Microbiome balancing skincare and bone broth are set to surge as consumers take more control of their skin health.
“Undoubtedly, this has been ‘The Year of the Wellness Warrior'."
"The pressures of modern life have given rise to a more holistic approach to wellness. While brain training and tuning in to your energy levels have earned their place as mainstays of a healthy lifestyle, the conversations around the power of the humble H20 and period positivity are only just getting started.
As a leading voice in the health and wellness space, we’re committed to listening to customers’ needs and championing the trends that will support them. We have 150 years of expertise in this space. It’s through this lens that we have carefully analysed today’s landscape to bring you the top trends for the year ahead."