THE WELLNESS TRENDS REPORT 2026
THE WELLNESS TRENDS REPORT 2026
April Preston
Global Product Director, Holland & Barrett
At H&B, our ambition remains focused – supporting people to back their bodies now for the future.
... to the fifth annual Holland & Barrett Wellness Trends Report. In 2026, we’ll be living in one of the most innovative times ever for health and wellness, with new and pioneering breakthroughs helping us all to live well every day.
Our favourite 2026 trends
Brain wealth: a lifelong investment
Investing in your brain health gives you a priceless edge at every stage of life
Gut health: the next generation of biotics
The holistic gut revolution empowers daily choices to master your total wellbeing at every lifestage
Top trends from 2025 #WellnessTok
Chia Water
The so-called 'internal shower' – adding chia seeds to water to promote hydration, healthy digestion and lower hunger.
Electrolyte-enhanced hydration
Water bottles became wellness co-pilots, balancing electrolytes for enery as consumers looked to up their H20 intake.
Rage workouts
People channelled their inner chaos into serious movement gain, using anger to fuel intense #rageworkout routines.
Ceremonial cacao
The ancient superfood looked set to replace coffee, celebrated for giving you a natural calm energy boost.
Fibremaxing
Amassed over 160 millon views on TikTok as the most trend tapped into evolving conversations around gut health.
Gut scrub
Guts were given a much-needed cleanse as TikTokers embraced #gutscrub - using high fibre ingredients that act like a gentle brush.
Cloud coffee
Dubbed "cloud coffee" by social media audiences – the mix of espresso and hydrating coconut water, topped with airy milk foam.
Supplement stacking
Millions became their own wellness strategists, thoughtfully combing different supplements to support their unique health goals.
Cortisol cocktail
Users hit the hormonal reset button with the #cortisolcocktail, a simple mix designed to balance the body's stress response.
