An'du Back to Basics - Shampoo Bar 100g

Back to Basics Shampoo Bar

Back to Basics is a premium shampoo bar designed for effective, balanced cleansing. Our soap-free, pH-balanced formula suits all hair types, creating a creamy lather that rinses clean without residue, leaving hair soft, smooth and manageable.

Care for your hair. Respect your scalp.

Our postbiotic haircare range, formulated with microbiome certified surfactants, is designed to gently cleanse and condition while supporting a balanced, comfortable scalp. Produced through fermentation, these surfactants reflect a thoughtful, skin-conscious approach.

What Are Postbiotics?

Postbiotics are non-living components derived from fermentation.

They have been widely studied in skincare, where topical applications have shown they can help support the skin’s natural barrier and hydration levels.

Why We Use Them

Our formulations work in harmony with the scalp. The postbiotic surfactant we use is naturally derived (ISO 16128) produced through fermentation of natural ingredients, ultra-mild and hydrating, helping maintain clean, balanced, comfortable hair with everyday use.

Fragrance

Pink Clove & Bay blends warming pink clove with fresh bay leaf, finishing with a soft, subtle woodiness.

Key Features

• Suitable for all hair types
• pH-balanced, soap-free formula
• Gently cleanses without harshness
• Leaves hair soft, smooth and manageable
• Helps reduce flyaways
• Made with plant-based and bio-fermented ingredients

Formulation Approach

We select ingredients for performance, compatibility and balance. This bar combines mild cleansers with conditioning agents for a smooth finish, and contains no plastics, petrochemicals, silicones, SLS or SLES.

Sustainability

A plastic-free alternative designed for everyday use:

• Solid format with reduced packaging
• Recycled, home-compostable card packaging
• Printed with vegetable-based inks

Animal Welfare

Cruelty-free and vegan.

Full ingredients

Sodium Cocoyl Isethionate, Hydrogenated Vegetable Oil, Aqua, Polyglyceryl-4-Laurate, Glycerine, Parfum, Cocos Nucifera (Coconut Oil), Vitis Vinifera Seed Oil (Grapeseed Oil),Tetrasodium Glutamate Diacetate, Glycolipids, Lactic Acid.

Allergens in Bold.

Always Read the Label Before Use.

Always read the label before use

Advisory Information:

For external use only

Do not use if allergic to product or any of its ingredients

Remember to:

We go to great efforts to ensure that the information on this page is accurate at the time that the page was last edited. As we are constantly reviewing and developing our products to meet our consumer needs, consumers, particularly those that suffer from allergies and intolerances, should always check product labelling, warnings, and directions provided with the product that is delivered, prior to use or consumption.

Disclaimer:

Remember to: We go to great efforts to ensure that the information on this page is accurate at the time that the page was last edited. As we are constantly reviewing and developing our products to meet our consumer needs, consumers, particularly those that suffer from allergies and intolerances, should always check product labelling, warnings, and directions provided with the product that is delivered, prior to use or consumption.

Directions:

Wet hair and hands. Gently rub bar over roots and scalp, working into a lather with finger tips. Massage all around scalp and rinse thoroughly.