Auê Natural Shampoo Bar | Tropic Freshness | Creamy foam, Fresh scalp feel

A rich-foaming solid cleanse for fresh, soft, naturally shiny hair.

Auê Natural Tropic Freshness is a 100% natural-origin shampoo bar designed to bring the sensorial performance of premium shampoo into a compact solid format. The concentrated bar creates a quick, creamy lather that cleanses the scalp and hair while helping hair feel soft and manageable. Amazonian tucumã and murumuru add conditioning richness, while a purifying clay complex supports a fresh, balanced scalp feel. The result is clean hair with natural-looking shine and an easy-to-use solid format suited to everyday routines.

Your hair day, minus the plastic.

Key Benefits

• Builds a rich, creamy, fast-forming lather that rinses clean, so there is no waxy-feeling residue and no stripped-feeling scalp.
• Tucumã and murumuru give hair a softer, smoother feel and a naturally shiny-looking finish, while plant-based conditioning technology brings an easier glide when combing.
• Kaolin and illite clays cleanse the scalp gently, for a fresh, comfortable feel after every wash.
• One 75g bar gives up to 60 washes, replacing up to two shampoo bottles.
• 100% natural-origin (ISO 16128), vegan, plastic-free, scored 100/100 on Yuka, and free from silicones, parabens and phthalates.
• Dermatologically tested: 48-hour patch test under dermatological control, 13 volunteers, Mean Irritation Index of 0.00 (classified not irritating).

Beauty From Within

Powered by Shine-Boost AuePhytoFusion™, developed following green chemistry principles, this formula is built on the idea that a bar should perform like a bottle. Amazonian tucumã and murumuru bring softness and shine, a purifying clay complex handles the cleansing, and a plant-based conditioning agent — made from sugar beet and rapeseed through a bio sourced, green-chemistry process — adds slip and ease of detangling. Because the bar is concentrated rather than diluted with water, every wash delivers more active ingredient and less filler.

Hair Type: All hair type, Dry hair, Fine hair, Normal hair, Oily hair, straight to curly hair

Recommended Uses: All hair types, everyday cleansing, dull-looking or hard-to-manage hair, Dryness, Itchy Scalp, Tangled Hair, travel and on-the-go haircare.

Packaging: Plastic-free, FSC certified carton, designed to be recycled.

A Reset for Body and Mind

A wash day shouldn’t feel like a chore. Rich lather, a fresh scalp feel and the scent of 100% natural origin turn a daily routine into a small ritual: one bar, no bottle, nothing to overthink. Own your hair day. Auê's high-performance rainforest-powered™ haircare is designed to fit around real life, not add another step to it.

Vision

Auê Natural is a health-first, high-performance beauty brand rooted in Amazon rainforest bioactives, green formulation and low-water formats: for consumers tired of ingredient overload, synthetic routines and vague sustainability claims, who want healthier-feeling skin, scalp and body care that actually performs.

Full ingredients

Sodium coco sulfate, Stearic acid, Palmitic acid, Kaolin, Helianthus annuus seed oil, Heptyl undecylenate, Montmorillonite, Sodium lauroyl lactylate, Prunus armeniaca kernel oil, Parfum*, Stearyl/behenyl alcohol, Aqua, Illite, Sodium caproyl lactylate, Stearyl/behenyl betainate esylate, Astrocaryum vulgare fruit oil, Astrocaryum murumuru seed butter, Tocopherol, Lens esculenta seed extract, Hydrolyzed cicer seed extract, Chenopodium quinoa seed extract. 100% natural origin.

Always read the label before use

Advisory Information:

Keep out of reach of children. Do not use if allergic to any ingredients. In case of contact with eyes, rinse immediately.

Disclaimer:

Remember to: We go to great efforts to ensure that the information on this page is accurate at the time that the page was last edited. As we are constantly reviewing and developing our products to meet our consumer needs, consumers, particularly those that suffer from allergies and intolerances, should always check product labelling, warnings, and directions provided with the product that is delivered, prior to use or consumption.

Directions:

Wet hair, rub the shampoo in your hand to start foaming and glide the bar directly onto the scalp to create a rich lather. Massage, then rinse thoroughly.