Ayumi Naturals
£12.99
£0.52/10 ml
Supports hair growth with Amla and Bhringraj
Strengthens shafts to reduce breakage
SKU: 100010
What Is It
Thinning hair, persistent hair fall, and slow growth are signs the hair follicles are not getting what they need. Most shampoos clean the hair but do nothing for the follicle. That is where the real problem starts.
Ayumi Growth and Strengthening Shampoo is certified as a Hair Growth Formula — laboratory research confirms the formula promotes hair follicle cell proliferation and supports the hair growth cycle. Enriched with Amla, Bhringraj, and Pumpkin Seed Oil — Ayurveda's most respected hair growth herbs — in a gentle, SLS-free shampoo that cleanses without stripping.
Key Benefits
Certified for Hair Growth – Laboratory research confirms the shampoo promotes greater proliferation of hair follicle cells and supports the hair growth cycle. Certified as a Hair Growth Formula by an independent ISO-accredited laboratory.
Reduces Hair Fall and Breakage – Strengthening Ayurvedic botanicals reinforce the hair shaft and root, visibly reducing shedding, hair fall, and breakage with regular use.
Stimulates Hair Follicles – Amla, Bhringraj, and Pumpkin Seed Oil work directly on the scalp to wake up sluggish follicles and support stronger, faster-growing hair.
Thickens and Adds Volume – ProVitamin B5 and nourishing botanicals plump the hair shaft from within, adding visible thickness, volume, and body with every wash.
Free from Harsh Sulphates – Gentle enough for daily use without stripping the scalp or hair of natural oils. Safe for colour-treated, chemically processed, and sensitive scalps.
Supports Scalp Health – A healthy scalp is the foundation of healthy hair. This shampoo cleanses deeply without disrupting the scalp's natural balance.
Suitable For
Thinning, weak, or slow-growing hair. Those experiencing hair fall or excessive shedding. Postpartum hair loss. Hair prone to breakage or damage. Anyone wanting a natural, SLS-free shampoo that actively supports hair growth. Suitable for all hair types including colour-treated hair.
Key Ingredients
Amla (Phyllanthus emblica)
One of Ayurveda's most powerful hair growth ingredients. Exceptionally rich in vitamin C and antioxidants — strengthens hair from the root, reduces hair fall, supports faster growth, and adds natural shine and vibrancy.
Bhringraj (Eclipta prostrata)
The undisputed king of Ayurvedic hair herbs. Used for centuries to reduce hair loss, stimulate dormant follicles, and support visibly thicker, stronger, faster-growing hair. One of the most studied natural ingredients for hair growth.
Pumpkin Seed Oil (Cucurbita pepo)
Rich in zinc, omega fatty acids, and phytosterols — naturally supports healthy follicle function, scalp health, and hair density. A well-researched ingredient in the natural hair growth space.
ProVitamin B5 (Panthenol)
Penetrates deep into the hair shaft to restore moisture, add volume and thickness, and strengthen hair against breakage and damage from the inside out.
Why Choose It
For over 40 years, Ayumi has been crafting Ayurvedic supplements and skincare — a tradition passed from father to son, built on a deep understanding of botanicals, their origins, their nourishing properties, and the ancient principles that make Ayurveda one of the world's most enduring wellness systems. Our Growth and Strengthening Shampoo is the product of that heritage.
Certified as a Hair Growth Formula — laboratory research confirms the formula stimulates hair follicle cell proliferation and supports the reduction of hair fall. Free from harsh sulphates. No parabens. No mineral oil. Verified for quality and purity. Forty years of Ayurvedic expertise — in every bottle.
Full ingredients
Aqua, Ammonium Lauryl Sulfate, Coco-Glucoside, Decyl Glucoside, Cocamidopropyl Betaine, Acrylates Copolymer, Glyceryl Oleate, Quaternium-80, Glycerin**, Eclipta Prostrata (Bhringraj) Extract, Phyllanthus Emblica (Amla) Extract, Sapindus trifoliatus (Aritha) Fruit Extract, Argania Spinosa (Argan) Kernel Oil***, Cucurbita Pepo (Pumpkin) Seed Oil, Orbignya Oleifera (Babassu) Seed Oil, Acacia Concinna (Shikakai) Fruit Extract, Polyquaternium-11, Panthenol (Vitamin B5), Jasminum Grandiflorum (Jasmine) Flower Extract, Cyperus Rotundus (Nutgrass) Root Extract, Santalum Spicata (Sandalwood) Oil, Piper Nigrum (Pepper) Seed Extract, Zingiber Officinale (Ginger) Root Extract, Cinnamomum Zeylanicum Bark Extract, Cananga Odorata (Ylang Ylang) Flower Oil, Pogostemon Cablin (Patchouli) Leaf Oil, Lavandula Angustifolia (Lavender) Oil, Parfum, Sodium Chloride, Sodium Levulinate, Citric Acid, Sodium Benzoate, Potassium Sorbate, Alpha-isomethyl Ionone*.
*Naturally occurring in essential oils, **Vegetable Origin, ***Organic.
Always read the label before use
For external use only. In case of irritation, discontinue use. Avoid contact with eyes. Keep out of reach of children.
How To Use
How to Use
Wet hair thoroughly. Apply a generous amount to the scalp and massage in using firm circular motions, focusing on the roots and areas of thinning. Work into a lather from root to tip.
Leave Time
Leave on for 1 to 2 minutes — do not rush this step. The Ayurvedic botanicals need contact time with the scalp to do their job.
Rinse and Repeat
Rinse thoroughly with warm water. Follow immediately with Ayumi Growth and Strengthening Conditioner for the best results.
How Often
Use every time you wash your hair. For a complete hair growth routine, pair with Ayumi Rosemary Hair Growth Oil 2 to 3 times per week.
Customer reviews below are moderated for offensive content only. They are not medical advice, should not be relied upon, and are not endorsed by Holland & Barrett. For health issues or product suitability, consult a health professional. Products are not medicinal unless stated otherwise. Find out more
Current price: £12.99
£0.52/10 ml
Suitable for
Pescatarian, Vegan, Vegetarian
Ingredients
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