Style It styling gel | Buy 3

Soft, defined waves + curls that hold their shape — without crunch, flakes, or heaviness.

Style It is your everyday styling gel to shape, define, and support your natural pattern while keeping curls touchable, hydrated, and flexible — from washday to washday.

• Waves and curls that want definition without crunch
• Curls that drop, fluff, or lose shape by day two
• Anyone who wants a simple, reliable styling step
• Enhances your natural wave or curl pattern
• Adds light hold to prevent frizz + fluff
• Maintains softness, movement, and shine

It’s the styling equivalent of supportive underwear — enough structure to lift and shape, but you forget it’s even there.

No stiff cast. No sticky feel. No weighed-down curls.

Just soft structure, lasting definition, and frizz-controlled curls that still feel like your hair.

Best for: soft hold, flexible definition, natural movement

Results: defined, soft curls that last until next washday

Full ingredients

Aqua (Water), VP/VA Copolymer Carbomer, Propylene Glycol, Polysorbate 20, Parfum (Fragrance), Coumarin, Triethanolamine, Phenoxyethanol, Triethylene Glycol, CI 17200 (Red 33)

Powered by: lightweight curl-supporting polymers for shape + hold.

The CGMC® 7× Free-From Promise

No Coconut Oil • No Sulphates • No Silicones • No Drying Alcohols • No Waxes • No Itchy M’s • No Parabens

Vegan • Cruelty-Free • UK-Made • Curly Girl Method Safe

Always read the label before use

Advisory Information:

For external use only.

Avoid contact with eyes. If contact occurs, rinse thoroughly with water.

Discontinue use if irritation occurs.

Keep out of reach of children.

Disclaimer:

Remember to: We go to great efforts to ensure that the information on this page is accurate at the time that the page was last edited. As we are constantly reviewing and developing our products to meet our consumer needs, consumers, particularly those that suffer from allergies and intolerances, should always check product labelling, warnings, and directions provided with the product that is delivered, prior to use or consumption.

Directions:

Apply to fully wet, detangled hair on washday.

Smooth and scrunch through mid-lengths to ends to shape your pattern.

Air-dry or diffuse as usual.

For frizz control: layer with Tame afterwards.

For extra hold: layer Casting Queen on top.

For crunch: scrunch out with Seal It oil or a touch of Tame once dry.

You can also use it on refresh days to reactivate curl shape without re-washing.