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New in! The latest products you need to know about
Written byH&B editorial team
Reviewed byH&B Regulatory Affairs
Wondering what’s new at H&B this month? Discover our latest launches with this list of beauty, supergreens and supplements
Our top picks
24-hour protection
Fussy
Fussy Refillable Natural Deodorant Tropic Tonic Starter Pack
£13.00
Fairtrade chocolate
Tony's Chocolonely
Tony's Chocolonely Dark Chocolate Almond Sea Salt 180g
£4.49
Portable, waterless and wireless
NEOM
NEOM Wellbeing Pod Mini+ Waterless Essential Oil Diffuser - White
Cyber Week
£62.10
£69.00
At H&B, we don’t just drop new products for the fun of it (okay... maybe a little). Every fresh find in our range is picked with purpose – smarter formulas, bolder benefits and all the buzzy wellness products you actually want to try.
This September, it’s all about levelling up your routine with beauty heroes to boost your radiance, tasty food finds and smart sports support to power your every move. So go on, get curious, get glowing, get into what’s new.
New products at H&B
With a juicy pomegranate and delicate orange blossom flavour, this blend is a good addition to your daily routine. Packed with 250mg of magnesium per serving, it’s designed to support energy-yielding metabolism to ease into your routine. Just stir it into water, your favourite juice or even a smoothie – think of it as your companion in a glass.
Whether you’re heading to yoga, swapping your phone for a book or just taking five on the sofa, this powder is your new bestie. Add it to your daily line-up and let it become the part of your routine you actually look forward to.
Craving that nostalgic crunch of your childhood cereal but without the sugar? Surreal Chocolate Cereal Pops is the grown-up version of your favourite breakfast treat. Packed with 18g of protein per bowl, gluten-free, vegan-friendly and high in fibre.
With 0g sugar and all the chocolatey flavour you love, you’ll be ready to take on the day. Because who says cereal is just for kids?
Strawberries and cream, Batman and Robin, protein and... water? Applied Nutrition is ready to create a classic duo, with their fruity sparkling waters that pack 10g protein per can.
We’ve chosen Tropical Burst – a summery mix of peach and passionfruit – but there’s also apple and orange to choose from. The protein hit comes from bovine collagen and there’s also an impressive 137% of your daily vitamin C in each serving.
Refresh on the go or post-workout: it’s a great option if you're looking for a light, non-dairy alternative to traditional milky protein drinks.
Haven’t heard of Tony’s Chocolonely? With all due respect, you’re living under a rock.
Your favourite higgledy-piggledy, chunky and funky Dutch chocolate is now available at H&B in three irresistible flavours. This one’s Almond Sea Salt – dark choc speckled with salt flakes and crunchy nut pieces – but you can enjoy 70% Dark or Creamy Hazelnut too.
Tony’s is on a mission to end exploitation in the cocoa industry, which is why they’re B-Corp approved and Fairtrade certified. These thick 180g bars are perfect as a gift for a special someone or an extravagant treat for yourself – we won’t judge either way.
You want something tailored to your gut microbiome, but aren’t biotics a bit of a hassle? You’ve got to store them in the fridge or swallow loads of tablets... false!
Bio-Kult's peach-flavoured sticks don’t even need water – just tear open a sachet and pour on your tongue. The fast-dissolving powder provides a daily serving of live bacteria (2 billion, to be exact).
At 37p per serving, they’re a budget-friendly addition to your routine. It doesn't matter how low-effort you like things: these sachets literally couldn’t be easier.
This powerful pineapple flavour shot is making a big difference. Backed by over 15 years of scientific research, Symprove is designed to deliver live and active bacteria directly to where they’re needed most – your gut.
Using a unique formula, this water-based supplement delivers at least 10 billion colony-forming units (CFUs) of live bacteria in every daily 70ml shot. And because it's fermented and free from dairy, gluten and added sugars, it’s also suitable for people following a plant-based diet.
And there’s more to love… It includes added vitamin C to help support your immune system and can be taken even if you’re on antibiotics.
Heard of people turning to apple cider vinegar for their digestive health? The science is still emerging, but maybe you want to give it a shot... pun intended.
This liquid sachet is pre-mixed in a daily dose to make things as simple as can be. Tear open anywhere you go for a super-quick way to get your ACV.
And don’t worry, there’s no vinegar taste – just a sweet apple cider flavour. There’s 20µg added chromium to support normal blood glucose levels, plus artichoke and dandelion extracts for a well-rounded mix.
Maybe you’re already acquainted with Berocca... usually the morning after a big night out. But it isn’t just a post-party SOS – it's full of important, everyday vitamins and minerals.
Each fizzing tablet contains 1250% of your nutrient reference value (NRV) of vitamin C, which is needed for normal immune function, psychological function, iron absorption and more.1-3
There’s also zinc, copper, iron and selenium for immune support, plus vitamins B6 and B12 to help reduce tiredness and fatigue.4-9
With no sugar and no caffeine, it’s not a quick fix – just a helping hand with a zingy orange flavour. Drop one tablet in water per day and drink once dissolved.
Seven Seas
RRP £20.00
£16.00
£0.27/1 Capsules
Did you know that when organs work optimally, your heart pumps over 100,000 times10 a day? Or that your brain11 passes information around at over 260mph? What about your eyes, that use over 100 million cells12 to convert light into signals which enable you to see? Pretty impressive, right?
Omega-3 fatty acids (EPA and DHA) help support heart health,* brain function,** and vision.*** Omega-3 is essential as your body can’t produce it from scratch, you can only get it through diet or supplementation. Containing vitamin D, Seven Seas Omega-3 + Turmeric also helps support your immune system and bones,**** especially on those cloudy days when the sun's just not delivering.
Take one omega-3 capsule daily with food. It’s as simple as that. Have it as part of your daily routine with breakfast or your morning smoothie and you’re all set.
Seven Seas Omega-3 Max Strength helps support your heart,* brain** and vision.*** Packing a punch with 1063mg of omega-3 in every dose, Seven Seas Max Strength also helps maintain normal blood pressure.***** And what’s more, it includes vitamin D to support your bones and immune system**** too.
This all-rounder helps your major organs function normally, all you need to do is take one capsule a day with a glass of cold water (for heart,* brain,** vision*** and immune system support****).
Or if you’re looking to support your blood pressure, take three capsules per day.
When life gets busy, getting all your greens in can sometimes feel tough – we get it. Make that a thing of the past with Huel Daily, an easy (and tasty) way to get a full serving of nutrient-packed greens in one go. You’ve got spirulina, kale and chlorella all without the chopping or the mess (but obviously, you still need your greens from food!).
Full of 26 essential vitamins and minerals, this watermelon-flavoured blend is here to keep you feeling fresh, no matter what the day throws your way. It’s like a refreshing, green smoothie but without the blender.
Just add one scoop to 250ml of water (or your favourite drink), shake and enjoy.
Your deodorant is one of the most used items in your routine, so why not make it one of the smartest too? So smart, that once you’re done with the refill, it’ll simply decompose in your garden compost or even in the bin!
Fussy deodorant is skin-loving, has packaging that actually looks cute on your bathroom shelf and smells like a refreshing blend of lime, basil and mandarin. It’s just like your regular deodorant – same odour-busting, sweat-managing goodness but in a sleek, reusable case that ditches the single-use plastic. You refill the core, not the landfill.
Even better, one deodorant refill should last you between six and eight weeks.
Not anymore! Did you know creatine is the most researched supplement out there? Plus, it improves your metabolism8 while working out and helps you exercise for longer.9
But forget the powder and shaker. These tangy blackcurrant gummies are changing the game. Think blackcurrant Millions (yes please) but with benefits – we’re talking serious 90s sweet shop vibes. So, you can either grab-and-go or carry some for when you’re ready to workout.
This product recommends four gummies a day – packing in 3g of creatine – to support you during your workout. No mess, no measuring, just chew. Whether you’re gym-bound, on the move or need a midday power-up, these are your new gym bag MVP.
The final say
So, what are you waiting for? Start exploring, try something new with these fresh finds whilst helping yourself feel good, inside and out.
Whether you’re looking to glow up your skincare game, fuel your workouts or power-up your meals, there’s something new and exciting waiting for you.
This article provides informational advice and is not a substitute for medical care. Curated by experts for accuracy, we take great care to ensure the information is up-to-date and relevant. However, you should always consult your GP or healthcare professional before using supplements or alternative products, particularly if you have medical conditions or are under supervision.
Food supplements must not be used as a substitute for a varied and balanced diet and a healthy lifestyle.
Before taking any supplements or minerals, it’s best to make sure you’re getting all the nutrients through your diet first.
Food supplements must not be used as a substitute for a varied and balanced diet and a healthy lifestyle.
If you have sensitive skin, eczema, psoriasis, acne or rosacea, consult a dermatologist before trying any treatments.
*Heart: EPA & DHA contributes to normal heart function. The beneficial effect for the heart is obtained with a daily intake of 250mg EPA and DHA
**Brain: DHA contributes to the maintenance of normal brain function
***Vision: DHA helps support the maintenance of normal vision. The beneficial effects for brain and vision are obtained with a daily intake of 250mg DHA
****Bones, Muscles, Immune Support: Vitamin D contributes to the maintenance of normal bones and supports normal muscle function, normal function of the immune system and plays a role in the process of cell division
*****Blood Pressure: DHA and EPA contribute to the maintenance of normal blood pressure. The beneficial effect is obtained with a daily intake of 3g EPA and DHA. Do not exceed daily dosage of 5g supplemental EPA and DHA combined
1. European Commission. Characteristics [Internet]. European Commission [cited 2025 Aug 28]. Available from: https://ec.europa.eu/food/food-feed-portal/screen/health-claims/eu-register/details/POL-HC-6510
2. European Commission. Characteristics [Internet]. European Commission [cited 2025 Aug 28]. Available from: https://ec.europa.eu/food/food-feed-portal/screen/health-claims/eu-register/details/POL-HC-6509
2. European Commission. Characteristics [Internet]. European Commission [cited 2025 Aug 28]. Available from: https://ec.europa.eu/food/food-feed-portal/screen/health-claims/eu-register/details/POL-HC-6514
4. European Commission. Characteristics [Internet]. European Commission [cited 2025 Aug 28]. Available from: https://ec.europa.eu/food/food-feed-portal/screen/health-claims/eu-register/details/POL-HC-6545
5. European Commission. Characteristics [Internet]. European Commission [cited 2025 Aug 28]. Available from: https://ec.europa.eu/food/food-feed-portal/screen/health-claims/eu-register/details/POL-HC-6363
6. European Commission. Characteristics [Internet]. European Commission [cited 2025 Aug 28]. Available from: https://ec.europa.eu/food/food-feed-portal/screen/health-claims/eu-register/details/POL-HC-6394
7. European Commission. Characteristics [Internet]. European Commission [cited 2025 Aug 28]. Available from: https://ec.europa.eu/food/food-feed-portal/screen/health-claims/eu-register/details/POL-HC-6463
8. European Commission. Characteristics [Internet]. European Commission [cited 2025 Aug 28]. Available from: https://ec.europa.eu/food/food-feed-portal/screen/health-claims/eu-register/details/POL-HC-6498
9. European Commission. Characteristics [Internet]. European Commission [cited 2025 Aug 28]. Available from: https://ec.europa.eu/food/food-feed-portal/screen/health-claims/eu-register/details/POL-HC-6488
10. British Heart Foundation. How your heart works [Internet]. British Heart Foundation [reviewed 2024 Nov 1; cited 2025 Aug 28]. Available from:https://www.bhf.org.uk/informationsupport/how-a-healthy-heart-works
11. Ackerman S. Learning, Recalling, and Thinking [Internet]. www.ncbi.nlm.nih.gov. National Academies Press (US); 1992. Available from: https://www.ncbi.nlm.nih.gov/books/NBK234153/
12. NIH. How the Eyes Work | National Eye Institute [Internet]. Nih.gov. National Eye Institute; 2022. Available from: https://www.nei.nih.gov/learn-about-eye-health/healthy-vision/how-eyes-work
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