Skip to content
Basket
Save on 1000+ payday offers for a limited time
Save on 1000+ payday offers

Shop now

Payday Event Content Global Banner
Payday Event Content Global Banner

It's Pure

It's Pure Organic Herbal Hair Colour Auburn 110g

£12.95

£11.77/100 g

Variant

  • Vegan icon
    Vegan
  • Vegetarian icon
    Vegetarian

Order options

SKU: 050661

Product Overview:

A 100% organic, plant-based auburn hair dye that nourishes and strengthens hair from within, enhancing natural shine and volume while depositing a glossy, semi-permanent colour without chemical lightening — UK-made and certified organic.

Key Benefits:

  • 100% organic formulation, Soil Association certified and made in the UK
  • Nourishes, conditions and strengthens hair for improved shine and volume
  • Delivers a glossy, natural auburn tone and can colour grey hair without bleaching
  • Semi-permanent, non-lightening formula (colour develops and oxidises over hours/days)

Beauty From Within:

Made from pure plant powders — henna, indigo, amla and shikakai — this herbal blend coats and conditions the hair shaft, helping to strengthen strands, add body and impart a warm auburn tone while supporting overall hair manageability and shine.

How To Use:

Carefully read and follow the full instructions provided inside the pack. Mix the herbal powder with warm water to form a paste, apply and leave on the hair for 1 to 3 hours depending on the depth of colour required. Perform a strand test first and wait 24 hours to observe colour development, as the dye oxidises and darkens over time. Keep the packet tightly sealed when not in use and store in a cool, dry place.

Beauty Tip:

Always strand-test before full application and follow the enclosed leaflet for consistent, predictable colour results.

Always read the label. This is an AI assisted summary.

Full ingredients

Lawsonia Inermis (Henna) powder, Indigofera Tinctoria (Indigo) powder, Emblica Officinalis (Amla) powder, Acacia Concinna (Shikakai) powder

Always read the label before use

Advisory Information:

For external use only. Read the instruction leaflet carefully and use only as directed. Keep out of the reach of children. Patch test before use for 24-48 hours with a small amount of paste on your inside elbow covered with a plaster. Wait 48 hours. In the unlikely event of a rash or irritation, discontinue use. Avoid getting the hair colour paste in your eyes – if this does occur flush thoroughly with water. Do not breathe in the powder when mixing. Read and carefully follow all the instructions enclosed in the pack. To summarise, the Herbal Hair Colour powder is mixed with warm water before application. The paste is left on your hair for 1 to 3 hours depending on the depth of colour required. We strongly recommend doing a strand test first before putting the colour all over your hair, because the colour result can be different on different people’s hair. You should wait 24 hours after the strand test to see how the colour develops, because it oxidises and darkens over time.

Suitable for:

Vegan, Vegetarian

Remember to:

We go to great efforts to ensure that the information on this page is accurate at the time that the page was last edited. As we are constantly reviewing and developing our products to meet our consumer needs, consumers, particularly those that suffer from allergies and intolerances, should always check product labelling, warnings, and directions provided with the product that is delivered, prior to use or consumption.

Directions:

Read and carefully follow all the instructions enclosed in the pack. To summarise, the Herbal Hair Colour powder is mixed with warm water before application. The paste is left on your hair for 1 to 3 hours depending on the depth of colour required. We strongly recommend doing a strand test first before putting the colour all over your hair, because the colour result can be different on different people’s hair. You should wait 24 hours after the strand test to see how the colour develops, because it oxidises and darkens over time. Keep the packet tightly sealed when not in use. Store in a cool, dry place.

Customer reviews

4.7stars

61 reviews

Filter by stars

It works

Verified Purchaser

I don't remember how many times I purchased this product.. I'm using for ny hair grey coverage and colour mixes well on my dark brown hair

Yasuko - 9 days ago

Great staff in Wantage.

Verified Purchaser

Easy to use website for this order. The staff at Wantage are excellent and very helpful every time I shop there.

Erabon - 25 days ago

Great product.

Verified Purchaser

Very good product, only one I go to now, as have reactions to other shop brands.

Niki - 4 months ago

Customer reviews below are moderated for offensive content only. They are not medical advice, should not be relied upon, and are not endorsed by Holland & Barrett. For health issues or product suitability, consult a health professional. Products are not medicinal unless stated otherwise. Find out more

Similar Products

Compare similar products

This product

It's Pure Organic Herbal Hair Colour Auburn 110g
Price

Current price: £12.95

£11.77/100 g

Rating

4.7/5

Colour

Auburn

Suitable for

Vegan, Vegetarian

Ingredients

Compare products

Select up to 3 similar products to compare

Our promise

We go to great efforts to ensure that the information on this page is accurate at the time that the page was last edited. As we are constantly reviewing and developing our products to meet our consumer needs, consumers, particularly those that suffer from allergies and intolerances, should always check product labelling, warnings, and directions provided with the product that is delivered, prior to use or consumption.

Sign up for exclusive offers

Plus, get expert advice to support your health & wellness straight to your inbox when you sign up to Holland & Barrett emails.