15% off £30 or 20% off £40

Code:PICK
 

15% off £30 or 20% off £40

Code:PICK

Vitamins & SupplementsVitamins & Supplements Shop AllHair, Skin & NailsCollagen & SilicaMuscle Support & Joint PainDigestive HealthMagnesiumFunctional MushroomsVitaminsShop all VitaminsMultivitaminsVitamin AVitamin BVitamin CVitamin DVitamin EVitamin KVitamin DrinksMineralsShop all MineralsMagnesiumIronZincCalciumSeleniumChromiumSupplementsShop all SupplementsFibre SupplementsAcidophilus & Friendly BacteriaPeppermint OilGrapeseed ExtractLecithinCollagen & SilicaOmega & Fish OilsPlant Sourced SupplementsSuperfood SupplementsArnicaApple CiderRaspberry KetonesAloe VeraChondroitin & MSMCo Enzyme Q10Evening Primrose OilGarlicGinkgo BilobaGlucosamineGlucomannanSeaweed, Kelps and Aquaceuticals5 HTPDigestive EnzymesSaw palmettoCharcoalConditionShop all ConditionCholesterolAllergy & Hay Fever CareAnxiety SupportBone & Muscle HealthMuscle Support & Joint PainBrain & Memory SupportWomen's HealthMen's HealthChildren's HealthCold & Immune SupportFatigueDigestive HealthHair, Skin & NailsHeart & CirculationLiver CareMood SupportSexual HealthSleep & RelaxationStress ReliefVisionWomen's HealthShop all Women's HealthPerimenopauseMenopauseMenstrual SupportUrinary Tract HealthPregnancy & ConceptionMen's HealthShop all Men's HealthProstate HealthChildren's HealthCBD Vitamins & SupplementsShop all CBD Vitamins & SupplementsCBD OilCBD CapsulesCBD GummiesHerbal & Licensed RemediesShop all Herbal & Licensed RemediesRescue RemedyAshwagandhaMilk ThistleGinseng & GuaranaHomeopathic & Flower RemediesShop all Homeopathic & Flower RemediesRescue RemedyTissue SaltsFlower RemediesHomeopathic RemediesAt-Home TestsVegan Vitamins & SupplementsCBD HomeopathicHolland & BarrettVitabioticsSolgarNew Leaf ProductsNovominsNew NordicBioglanCannarayWeledaNatures Aid3 For 2 Mix & MatchChristmas SaleSave up to 1/2 PriceBuy one get one 1/2 priceOutletBuy 1 Get 1 FreeBetter than 1/2 PriceGluten FreeDairy FreeSugar FreePalm Oil FreeSoya FreeWheat FreeNut FreeAlcohol FreeSesame Seed FreeEgg FreeLion's Mane MushroomApple Cider VinegarReishi MushroomCollagenChaga MushroomArnicaMaitake MushroomAstragalusCastor OilCordyceps MushroomNew inFood & DrinkFood & Drink Shop AllDried Fruit, Nuts & SeedsShop all Dried Fruit, Nuts & SeedsDried FruitNutsSeedsMixesChocolate CoatedHealthier SnackingShop all Healthier SnackingSweet SnacksSavoury SnacksLow Calorie SnacksChocolateCrisps & ChipsCrackers & CrispbreadsBiscuits & CookiesSnack BarsFlapjacksLiquoricePopcornSweets & MintsChocolate Coated SnacksTeas, Coffee & Hot BeveragesShop all Teas, Coffee & Hot BeveragesCoffee & Coffee SubstitutesMushroom DrinksHot ChocolateTeasSuperfood TeasMatcha & Green TeaHerbal TeaPeppermint TeaSleep & RelaxationSlimming TeaWomen's Health TeasSuperfoodsShop all SuperfoodsSuperfood BlendsSupergreensMoringaMacaSpirulinaChia SeedsFlaxseedGoji BerriesBaobabDrinks & JuicesShop all Drinks & JuicesMultipack DrinksJuices & Health ShotsNatural Energy DrinksCoconut WaterKombuchaCBD DrinksSoft DrinksWaterAlcohol Free DrinksProtein ShakesFood CupboardShop all Food CupboardApple Cider VinegarCondiments & SaucesMeat-Free AlternativesSoup & Ready MealsRice, Pasta, Pulses & GrainsGravy, Broths & StockManuka HoneyBreakfast CerealsShop all Breakfast CerealsCereals, Bran & FlakesGranolaMuesliOats & PorridgeBreakfast BarsHoney, Jams & SpreadsShop all Honey, Jams & SpreadsManuka HoneyHoneyNut ButtersJams & ChutneysSyrupsSpreadsPateHome BakingShop all Home BakingBaking IngredientsBaking MixesBreadFlourSweeteners & Sugar AlternativesEgg SubstitutesCookingShop all CookingCooking IngredientsApple Cider VinegarCondiments & SaucesMeat-Free AlternativesSoup & Ready MealsRice, Pasta, Pulses & GrainsTinned FoodsHerbs, Spices & SeasoningGravy, Broths & StockVegan Food & DrinkShop all Vegan Food & DrinkMeat-Free AlternativesDairy Free DrinksEgg SubstitutesVegan ProteinVegan Protein BarsDairy Free DrinksNutritionally Complete FoodHolland & BarrettNaturyaBionaBio & MeNakdPerfectTedTwiningsHeath & HeatherEgmont HoneyManuka DoctorSave up to 1/2 Price3 For 2 Mix & MatchChristmas SaleBuy one get one 1/2 price2 For £5 Mix & MatchShort Dated December 2025Better than 1/2 PriceOutletGluten FreeDairy FreeSugar FreeWheat FreeEgg FreeNut FreeMilk FreeSesame Seed FreeSoya FreeCelery FreeLion's Mane MushroomApple Cider VinegarReishi MushroomChaga MushroomTremella MushroomTrumpet MushroomNew inSports NutritionSports Nutrition Shop AllProteinShop all ProteinWhey ProteinClear ProteinMass GainersVegan ProteinDiet ProteinCaseinCreatineShop all CreatineCreatine PowderCreatine CapsulesCreatine GummiesCreatine LiquidFlavoured CreatineSports SupplementsShop all Sports SupplementsFat BurnersAmino AcidsVitaminsTestosteroneGreensSports CollagenHydration & GelsShop all Hydration & GelsEnergy GelsElectrolytesNutritionally Complete FoodPre Workout & EnergyShop all Pre Workout & EnergyPre WorkoutCaffeine Free Pre WorkoutAmino Energy PowdersBars, Drinks & SnacksShop all Bars, Drinks & SnacksEnergy BarsProtein BarsProtein ShakesProtein SnacksAmino AcidsShop all Amino AcidsAmino Energy PowdersBCAAL-LysineGlutamineCarnitineArginineMeal Replacement ShakesVegan Sports NutritionShop all Vegan Sports NutritionVegan ProteinVegan Protein BarsVegan Pre Workout & EnergyVegan Amino AcidsVegan CreatineSports AccessoriesShop all Sports AccessoriesBottles & ShakersFitness EquipmentApplied NutritionOptimum NutritionPrecision EngineeredUSNMyproteinHuelGrenadeYfoodTriActiveSiSSave up to 1/2 PriceChristmas Sale3 For 2 Mix & MatchBetter than 1/2 PriceBuy 1 Get 1 FreeBuy one get one 1/2 priceOutletGluten FreeSugar FreeDairy FreeSoya FreeCelery FreeCereal FreeCrustaceans FreeEgg FreeFish FreeKiwi FreeApple Cider VinegarNew inBeautyNew inCetaphilAveenoDr OrganicFaith in NatureWeledaNaturtintTisserandQ+AMiaromaSukin3 For 2 Mix & MatchChristmas SaleSave up to 1/2 PriceBuy 1 Get 1 FreeFree GiftOutletAlcohol FreeFluoride freeParfum FreeGluten FreeDairy FreeSoya FreeSugar FreeVitamin CLavenderAloe VeraTea TreeRosehipRosemaryArgan OilHyaluronic AcidVitamin ESalicylic AcidAgeingSensitive SkinDry SkinDehydrated SkinCombination skinBreakout prone skinMature skinFine Lines & WrinklesDull SkinUneven Skin TextureAll Skin TypesDry SkinNormal SkinSensitive SkinDehydrated SkinCombination SkinMature SkinOily SkinEczema prone skinBreakout prone skinScalp CareHydratingAnti FrizzShineHair LossThinningVolumeChemically TreatedAnti DandruffAll Hair TypesDry HairNormal HairDamaged HairDry ScalpFine HairAfro & TexturedOily HairColoured HairFace the FutureBeauty GiftsBeauty Shop AllSkincareShop all SkincarePremium SkincareFace CareBody CareSun CareTanning & BronzingEye CareLip CareFoot CareHand & Nail CareSkin AilmentsSkin OilsCBD BeautyFace CareShop all Face CareCleanser & TonerFace MoisturiserFace Oil & SerumFace WashFace Exfoliators & ScrubsFace MasksHair CareShop all Hair CareShampoo & ConditionerHair ColouringHair MasksHair Oil & SerumHair AccessoriesHair Spray, Gel & MousseCollagen & SilicaHair, Skin & NailsWashing & BathingShop all Washing & BathingShampoo & ConditionerBathing AccessoriesFeminine CareShower Gel & Body WashDeodorantDentalHand WashSoapBath Soak & OilBody ScrubBath Bombs & SaltsIncontinence SupportAromatherapy & HomeShop all Aromatherapy & HomePure Essential OilsBlended Essential OilsBase & Carrier OilsHolisticMother & BabyShop all Mother & BabyBaby Skincare & ToiletriesElectrical WellnessWeight ManagementWeight Management Shop AllFat Burners, Binders & Appetite SuppressantsShop all Fat Burners, Binders & Appetite SuppressantsFat BurnersFat BindersAppetite SuppressantsSlimming TabletsWeight Management ShakesShop all Weight Management ShakesMeal Replacement ShakesDiet ProteinDiet Food & DrinkShop all Diet Food & DrinkSlimming TeasHealthier CookingLow Calorie SnacksFruit, Nuts & SeedsJuices & Health ShotsApple Cider VinegarExercise SupportShop all Exercise SupportFitness EquipmentMeal Replacement ShakesDiet ProteinProtein BarsHolland & BarrettHuelUSNNew NordicEat WaterFrejaIdeal HealthNudie SnacksBraggNatures AidSave up to 1/2 Price3 For 2 Mix & MatchChristmas SaleBuy one get one 1/2 priceBuy 1 Get 1 FreeGluten FreeSugar FreeWheat FreeDairy FreeCelery FreeCereal FreeCrustaceans FreeEgg FreeFish FreeKiwi FreeApple Cider VinegarLion's Mane MushroomReishi MushroomSea MossNew inMedicines & HealthcareShop all Medicines & HealthcareHayfever & Allergy RemediesPain ReliefCough, Colds & Sore ThroatAntacids & GastrointestinalInfant & BabiesFemale HealthHaemorrhoids & Piles TreatmentsEar Care & Eye HealthFoot Care & HealthSkin & ScalpMouth & Oral CareHair & ScalpTravelCareNurofenE45Deep HeatOilatumOptrexStrepsilsAnusolCalpolPanadol3 For 2 Mix & MatchSave up to 1/2 PriceChristmas SaleGluten FreeDairy FreeSugar FreeNew inChristmasVeganNew InTrendingThe best of Holland & Barrett3 For 2 Mix & MatchSave up to 1/2 PriceChristmas SaleBuy 1 Get 1 FreeBuy one get one 1/2 price2 For £5 Mix & MatchOutletBetter than 1/2 PriceFree Gift2 for £5 Mix & MatchShort Dated December 2025Shop all Health & WellnessJoints, Bones & MusclesExercise & PerformanceEnergyGut HealthBrain HealthHeart HealthHair & Skin HealthWomen's HealthImmunitySleep & RelaxationMen's HealthChildren's HealthEmotional WellbeingEye HealthHolland & BarrettDr OrganicVitabioticsWeledaFaith in NatureApplied NutritionOptimum NutritionNaturtintSolgarPrecision Engineered3 For 2 Mix & MatchSave up to 1/2 PriceChristmas SaleBuy 1 Get 1 FreeBuy one get one 1/2 priceBetter than 1/2 PriceOutletFree GiftGluten FreeDairy FreeAlcohol FreeSugar FreeSoya FreePalm Oil FreeWheat FreeNut FreeParfum FreeEgg FreeVitamin CLavenderAloe VeraTea TreeLion's Mane MushroomArgan OilRosehipHyaluronic AcidApple Cider VinegarVitamin ENew inArticlesAll articlesHealthFood & nutritionGut healthImmunityJoints, bones & musclesWomen's healthWellnessHair & skinMental wellbeingSeasonalSleep & relaxationSports nutritionRecipesAll recipesGluten freeLow sugarVeganDairy freePodcast
Skip to content
Up to 40% off Festive Savings | Shop 100s of gifts for less this Christmas
Up to 40% off 100s of gifts

Shop offer

Up to 40% off. Holland & Barrett Magnesium 375mg. Q+A Bodycare Treats
Up to 40% off. Holland & Barrett Magnesium 375mg. Q+A Bodycare Treats
Shop all It's Pure 

It's Pure Organic Herbal Hair Colour Auburn 110g

Hair & Skin Health

Glossy natural colour,increased volume

Non-lightening (no bleach)

Auburn suitable for colouring grey hair

  • Vegan icon

    Vegan

  • Vegetarian icon

    Vegetarian

Current price: £12.95

£11.77/100 g

SKU: 050661

48 Rewards for Life points with this purchase

It's Pure Organic Herbal Hair Colour Auburn 110g

Current price: £12.95

£11.77/100 g

What Is It:

A 100% organic auburn hair dye that colours and nourishes hair using plant-based henna and herbs, UK‑made and the UK's only Soil Association certified hair dye. Non‑lightening, semi‑permanent coverage that enhances shine and volume.

Key Benefits:

  • Provides beautiful, glossy natural auburn colour while nourishing hair with 100% organic plant-based ingredients.
  • Conditions and strengthens hair, improving shine and perceived volume without chemical lighteners or synthetic additives.
  • Semi‑permanent, non‑lightening colour suitable for darkening blonde to light brown hair or for colouring grey hair.

How To Use:

Read and carefully follow all instructions enclosed in the pack. Mix the powder with warm water to form a paste, apply and leave on for 1 to 3 hours depending on colour depth; strand test first and wait 24 hours to assess the result; keep the packet sealed and store in a cool, dry place.

Key Ingredients:

Key actives include Lawsonia inermis (henna) and Indigofera tinctoria (indigo) for plant-based colouring, with Emblica officinalis (amla) and Acacia concina (shikakai) present as traditional herbal ingredients.

Full ingredients

Lawsonia Inermis (Henna) powder, Indigofera Tinctoria (Indigo) powder, Emblica Officinalis (Amla) powder, Acacia Concinna (Shikakai) powder

Always read the label before use

Advisory Information:

For external use only. Read the instruction leaflet carefully and use only as directed. Keep out of the reach of children. Patch test before use for 24-48 hours with a small amount of paste on your inside elbow covered with a plaster. Wait 48 hours. In the unlikely event of a rash or irritation, discontinue use. Avoid getting the hair colour paste in your eyes – if this does occur flush thoroughly with water. Do not breathe in the powder when mixing. Read and carefully follow all the instructions enclosed in the pack. To summarise, the Herbal Hair Colour powder is mixed with warm water before application. The paste is left on your hair for 1 to 3 hours depending on the depth of colour required. We strongly recommend doing a strand test first before putting the colour all over your hair, because the colour result can be different on different people’s hair. You should wait 24 hours after the strand test to see how the colour develops, because it oxidises and darkens over time.

Suitable for:

Vegan, Vegetarian

Remember to:

We go to great efforts to ensure that the information on this page is accurate at the time that the page was last edited. As we are constantly reviewing and developing our products to meet our consumer needs, consumers, particularly those that suffer from allergies and intolerances, should always check product labelling, warnings, and directions provided with the product that is delivered, prior to use or consumption.

Directions:

Read and carefully follow all the instructions enclosed in the pack. To summarise, the Herbal Hair Colour powder is mixed with warm water before application. The paste is left on your hair for 1 to 3 hours depending on the depth of colour required. We strongly recommend doing a strand test first before putting the colour all over your hair, because the colour result can be different on different people’s hair. You should wait 24 hours after the strand test to see how the colour develops, because it oxidises and darkens over time. Keep the packet tightly sealed when not in use. Store in a cool, dry place.

Customer reviews

4.7stars

57 reviews

Filter by stars
Leave a review
You can leave one review only on products you have purchased

Henna

Verified Purchaser

I have been using henna for several years as chemical dyes causes me to have hairfall. I like this particular brand as it covers greys. The colour is ver...

Annie - 23 hours ago

It's Pure Organic Herbal Hair Colour Auburn 110g

Verified Purchaser

Good price and happy that it's organic. Hair seems healthier!

Helen - 16 days ago

Excellent to mix for custom colour.

Verified Purchaser

I mix this auburn with the natural brown to get the perfect shade of reddish brown . It covers white hair really well and leaves my hair glossy.

Frances - 28 days ago

Great Natural Shade for Real Redheads

Verified Purchaser

If you are a natural redhead who is noticing more whites and greys in your hair, but doesn’t want to use chemical dyes, this is a really easy to use, natu...

Eilidh - 2 months ago

Customer reviews below are moderated for offensive content only. They are not medical advice, should not be relied upon, and are not endorsed by Holland & Barrett. For health issues or product suitability, consult a health professional. Products are not medicinal unless stated otherwise. Find out more

Compare similar products

This product

It's Pure Organic Herbal Hair Colour Auburn 110g
Price

Current price: £12.95

£11.77/100 g

Rating

4.7/5

Colour

Auburn

Suitable for

Vegan, Vegetarian

Ingredients

Compare products

Select up to 3 similar products to compare

Our promise

We go to great efforts to ensure that the information on this page is accurate at the time that the page was last edited. As we are constantly reviewing and developing our products to meet our consumer needs, consumers, particularly those that suffer from allergies and intolerances, should always check product labelling, warnings, and directions provided with the product that is delivered, prior to use or consumption.

Sign up for exclusive offers

Plus, get expert advice to support your health & wellness straight to your inbox when you sign up to Holland & Barrett emails.