Vegetarian
Vegan
It's Pure Organic Herbal Hair Colour Dark Brown 110g
Unlike synthetic hair dyes that chemically change the structure of your hair, this plant-based dye is non-invasive, gently coating your hair shaft with a semi-transparent, semi-permanent layer of colour. The final colour will partly depend on the colour of your hair underneath, making it lighter where your initial hair colour is light and darker where your initial hair colour is dark.
On white/grey hair this Dark Brown shade is likely to be light to medium brown. On light brown hair it is likely to be dark brown. On already dark brown hair it may be a very dark brown to black. If your hair is a salt-and-pepper mix of brown and white, then the overall effect will average out, with brown hair going a darker brown and white hair going a lighter brown. A darker colour can be obtained by repeated applications. The longevity of the Dark Brown shade depends how porous your hair is and how often you wash it. It tends to last on average about 3 to 4 weeks on the roots, but it can become permanent on porous areas of your hair such as the older, longer lengths of hair which become more weathered and porous over time.
It’s Pure Ltd, 85 Gregory Rd, Mildenhall, IP28 7DF, UK. EU RP: Curam Riachtanach Ltd, D02 P593, Ireland
Full ingredients
Organic Indigo tinctoria (indigo) powder, organic lawsonia inermis (henna) powder, organic cassia auriculata powder, organic emblica officinalis (amla) powder
Always read the label before use
For external use only. Use only as directed. Keep out of the reach of children. Patch test before use. In the unlikely event of a rash or irritation, discontinue use. Avoid getting the hair colour paste in your eyes – if this does occur flush thoroughly with water.
Vegan, vegetarian
We go to great efforts to ensure that the information on this page is accurate at the time that the page was last edited. As we are constantly reviewing and developing our products to meet our consumer needs, consumers, particularly those that suffer from allergies and intolerances, should always check product labelling, warnings, and directions provided with the product that is delivered, prior to use or consumption.
Keep the packet tightly sealed when not in use. Store in a cool, dry place.
4
62 reviews
The subjective customer reviews below are only moderated for offensive content – they should not be regarded as medical or health advice; no reliance should therefore be placed on them; and they are not endorsed by Holland & Barrett. If you have any health problems or questions regarding the suitability of any product please contact a health professional. Products are not medicinal unless otherwise stated. Find out more
Pros mentioned
Does cover grey
Always use this to colour my hair mainly due to having the dreaded grey roots ! Avoiding chemicals is always the right choice.
Marie - 2 months ago
Verified Purchaser
Pure hair colour
Excellent coverage and very easy to apply. I have an allergy to chemical hair colour so it’s great to find such a wonderful product.
Cynthia - 3 months ago
Verified Purchaser
Mimi - 3 months ago
Verified Purchaser
Product name
Price
Rating
Colour
Suitable for
£12.95
£11.77/100 g
Colour
Dark Brown
Suitable for
Vegan, Vegetarian
Ingredients
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We go to great efforts to ensure that the information on this page is accurate at the time that the page was last edited. As we are constantly reviewing and developing our products to meet our consumer needs, consumers, particularly those that suffer from allergies and intolerances, should always check product labelling, warnings, and directions provided with the product that is delivered, prior to use or consumption.