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It's Pure

It's Pure Organic Herbal Hair Colour Dark Brown 110g

£12.95

£11.77/100 g

Variant

  • Vegan icon
    Vegan
  • Vegetarian icon
    Vegetarian

Order options

SKU: 050656

What Is It:

An organic henna‑based hair dye that delivers glossy, natural Dark Brown colour and increased volume. UK made from pure plant ingredients, it coats the hair shaft semi‑permanently without PPD, ammonia, peroxide or synthetic dyes.

Key Benefits:

  • Delivers glossy, natural Dark Brown colour; suitable for darkening blonde to medium‑brown hair and for colouring grey hair.
  • 100% organic, Soil Association‑certified henna‑based powder made in the UK; free from PPD, ammonia, peroxide and synthetic dyes.
  • Conditions and strengthens hair while increasing volume by coating the hair shaft with a semi‑transparent, nourishing layer.

How To Use:

Keep the packet tightly sealed when not in use; ensure the closure is secure and reseal immediately after each use. Store the sealed packet in a cool, dry place to preserve product quality and integrity until the next application.

Key Ingredients:

Contains Lawsonia inermis (henna) and Indigofera tinctoria (indigo) powders for natural plant‑based colouration, with Emblica officinalis (amla) and Cassia auriculata contributing conditioning and nourishing properties; 100% organic ingredients.

Full ingredients

Organic Indigo tinctoria (indigo) powder, organic lawsonia inermis (henna) powder, organic cassia auriculata powder, organic emblica officinalis (amla) powder

Always read the label before use

Advisory Information:

For external use only. Read the instruction leaflet carefully and use only as directed. Keep out of the reach of children. Patch test before use for 24-48 hours with a small amount of paste on your inside elbow covered with a plaster. Wait 48 hours. In the unlikely event of a rash or irritation, discontinue use. Avoid getting the hair colour paste in your eyes – if this does occur flush thoroughly with water. Do not breathe in the powder when mixing. Read and carefully follow all the instructions enclosed in the pack. To summarise, the Herbal Hair Colour powder is mixed with warm water before application. The paste is left on your hair for 1 to 3 hours depending on the depth of colour required. We strongly recommend doing a strand test first before putting the colour all over your hair, because the colour result can be different on different people’s hair. You should wait 24 hours after the strand test to see how the colour develops, because it oxidises and darkens over time.

Suitable for:

Vegan, vegetarian

Remember to:

We go to great efforts to ensure that the information on this page is accurate at the time that the page was last edited. As we are constantly reviewing and developing our products to meet our consumer needs, consumers, particularly those that suffer from allergies and intolerances, should always check product labelling, warnings, and directions provided with the product that is delivered, prior to use or consumption.

Directions:

Keep the packet tightly sealed when not in use. Store in a cool, dry place.

Customer reviews

4.1stars

132 reviews

Filter by stars

It's Pure .. A Fantastic hair dye 100% natural

Verified Purchaser

It's Pure is a really great hair dye. It takes well even on grey hair and comes in many different colours.Im allergic to shop hair dyes that contains ppds...

Anonymous - 18 days ago

Great Natural Product

Verified Purchaser

Yaz - 16 hours ago

Lovely product

Verified Purchaser

Arrived very quickly. The product itself is great and easy to use, and it covers grey well. Although the effect does only last s few weeks, it still cover...

Eastside - a month ago

Customer reviews below are moderated for offensive content only. They are not medical advice, should not be relied upon, and are not endorsed by Holland & Barrett. For health issues or product suitability, consult a health professional. Products are not medicinal unless stated otherwise. Find out more

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This product

It's Pure Organic Herbal Hair Colour Dark Brown 110g
Price

Current price: £12.95

£11.77/100 g

Rating

4.1/5

Colour

Dark Brown

Suitable for

Vegan, Vegetarian

Ingredients

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Our promise

We go to great efforts to ensure that the information on this page is accurate at the time that the page was last edited. As we are constantly reviewing and developing our products to meet our consumer needs, consumers, particularly those that suffer from allergies and intolerances, should always check product labelling, warnings, and directions provided with the product that is delivered, prior to use or consumption.

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