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It's Pure

It's Pure Organic Herbal Hair Colour Very Dark Brown 110g

3 For 2 Mix & Match

£12.95

£11.77/100 g

Variant

Key Benefits
  1. Conditions and strengthens your hair

  2. Non-lightening (no bleach)

  • Vegan icon
    Vegan
  • Vegetarian icon
    Vegetarian

Order options

SKU: 050658

Product Overview:

A 100% organic, henna‑based plant dye that nourishes and conditions hair while imparting glossy, natural colour and increased volume — a gentle, semi‑permanent alternative to chemical dyes.

Key Benefits:

  • 100% organic henna‑based plant powder, Soil Association certified and UK made
  • Nourishes, conditions and strengthens hair while adding natural glossy colour and volume
  • Non‑lightening (no bleach); coats the hair shaft with a semi‑transparent, semi‑permanent layer
  • Colour outcome varies with underlying hair shade and can be deepened by repeated applications

Beauty From Within:

Made from organic henna‑based plant powder, this formula gently coats rather than chemically alters the hair shaft, delivering semi‑transparent, semi‑permanent colour that conditions and strengthens the hair and continues to develop as it oxidises.

How To Use:

Read and carefully follow all instructions enclosed in the pack. Mix the herbal hair colour powder with warm water to form a paste. Apply and leave on for 1.5 to 4 hours depending on the depth of colour required. We strongly recommend performing a strand test from root to tip before full application and waiting 24 hours after the strand test to assess the final shade as the colour oxidises and darkens. Remove product build‑up beforehand with a clarifying shampoo or treatment. Keep the packet tightly sealed when not in use and store in a cool, dry place.

Beauty Tip:

Always perform a strand test before full application; if you require a darker shade, repeat the application rather than using chemical lighteners.

Always read the label. This is an AI assisted summary.

Full ingredients

Indigofera Tinctoria Powder (Indigo Powder), Lawsonia Inermis Powder (Henna Powder), Emblica Officinalis (Amla Powder), Azhadiracta indica (Neem Powder)

Always read the label before use

Advisory Information:

For external use only. Read the instruction leaflet carefully and use only as directed. Keep out of the reach of children. Patch test before use for 24-48 hours with a small amount of paste on your inside elbow covered with a plaster. Wait 48 hours. In the unlikely event of a rash or irritation, discontinue use. Avoid getting the hair colour paste in your eyes – if this does occur flush thoroughly with water. Do not breathe in the powder when mixing. Read and carefully follow all the instructions enclosed in the pack. To summarise, the Herbal Hair Colour powder is mixed with warm water before application. The paste is left on your hair for 1 to 3 hours depending on the depth of colour required. We strongly recommend doing a strand test first before putting the colour all over your hair, because the colour result can be different on different people’s hair. You should wait 24 hours after the strand test to see how the colour develops, because it oxidises and darkens over time.

Suitable for:

Vegan, Vegetarian

Remember to:

We go to great efforts to ensure that the information on this page is accurate at the time that the page was last edited. As we are constantly reviewing and developing our products to meet our consumer needs, consumers, particularly those that suffer from allergies and intolerances, should always check product labelling, warnings, and directions provided with the product that is delivered, prior to use or consumption.

Directions:

Read and carefully follow all the instructions enclosed in the pack. To summarise, the Herbal Hair Colour powder is mixed with warm water before application. The paste is left on your hair for 1.5 to 4 hours depending on the depth of colour required. We strongly recommend doing a strand test first before putting the colour all over your hair, because the colour result can be different on different people’s hair. You should wait 24 hours after the strand test to see how the colour develops, because it oxidises and darkens over time. Keep the packet tightly sealed when not in use. Store in a cool, dry place.

Customer reviews

4.1stars

117 reviews

Filter by stars

Good value and great product

Verified Purchaser

Best price found at Holland and Barrett! I checked several different places before buying, and they had the best deal by far. The product itself is fantas...

Doris - 4 days ago

Best henna and indigo

Verified Purchaser

Really great product. I’ve tried all the brands. This is the best. No question.

Nor - 5 days ago

Great product

Verified Purchaser

Product and delivery were excellent

udaya - 2 days ago

Customer reviews below are moderated for offensive content only. They are not medical advice, should not be relied upon, and are not endorsed by Holland & Barrett. For health issues or product suitability, consult a health professional. Products are not medicinal unless stated otherwise. Find out more

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This product

It's Pure Organic Herbal Hair Colour Very Dark Brown 110g
Price

Current price: £12.95

£11.77/100 g

Rating

4.1/5

Colour

Very Dark Brown

Suitable for

Vegan, Vegetarian

Ingredients

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Our promise

We go to great efforts to ensure that the information on this page is accurate at the time that the page was last edited. As we are constantly reviewing and developing our products to meet our consumer needs, consumers, particularly those that suffer from allergies and intolerances, should always check product labelling, warnings, and directions provided with the product that is delivered, prior to use or consumption.

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