Hair & Skin Health

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Natural, organic, and vegan hair dye: everything you need to know

Natural, vegan or organic? Navigating the world of hair dye can be tricky. Luckily, It's Pure have given us the lowdown on all things natural hair dye in this guide.

Calendula officinalis. Bright orange and yellow calendula flowers, pot marigold, ruddles.

Your guide to calendula

Not got a clue about calendula? Learn what it is, it’s potential benefits, how to use it and more in this guide to calendula!

Hair Care. Woman Enjoying Sunlight With Closed Eyes, Relaxed Expression, And Wet Hair, Embracing Natural Beauty.

Apple cider vinegar hair rinse recipe & benefits

Want to have a go at doing an apple cider vinegar hair rinse? We talk you through how to do it. We also share some of the key benefits of doing it too.

Bidens Pilosa: Uses & science-based benefits

What is Bidens Pilosa? What’s it used for, what are the benefits of using it & what’s its connection to skincare? We answer your questions in this article…

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Do hair gummies actually work?

Are hair gummies worth the hype? These fruity little chews promise healthy, rapid hair growth in weeks – but what’s actually in them? We take a look at hair gummies and ask – do they actually work?

cinnamon oil bottle with cinnamon sticks

Cinnamon essential oil benefits

Cinnamon essential oil is popular among beauty treatments as it retains the beautifully rich, warming scent of the spice. Find out the benefits it hold here.

Ingredients for homemade lipbalm: shea butter, essential oil, mineral color powder, beeswax, coconut oil. Homemade lip balm lipsticks mixture with ingredients on table indoors. Above view.

How to make your own lip balm

Discover how to make a homemade lip balm using ingredients. Follow our simple step by step guide including a vegan lip balm.

a woman applying cream to her tattooed wrist

How to take care of a tattoo

We look at the best way to take care of your new tattoo to make sure that your art and you are at your best. Including cleaning, creams and more.

Bottles of oils surrounded by pink flowers and green leaves. As well as, bundles of crystals.

What is carrier oil?

As its name implies, carrier oil is the oil world’s delivery guy. Find out what it is, what it's used for and the different benefits it holds here today

7 ways to improve nail strength

Here, we look at what makes nails strong and what you can do to strengthen fingernails to get the length and look that you want. Some may surprise you!

Beautiful mature grey-haired woman looking in mirror while doing facial massage with gua sha, taking care of her aging skin, neck area, enjoying moments on her own isolated on home interior background

All about Gua Sha

Keen to know more about Gua Sha? What it means and what it involves? This article provides you with a useful introduction to this trending self-care & skin-boosting technique.

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Bergamot oil: Benefits, uses & side effects

Bergamot oil is one of the most popular essential oils, but what is it & what are the benefits of using it? We cover all you need to know in this article.