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Choosing products for your little one can feel overwhelming. Discover our edit of vegan, natural and organic baby essentials, thoughtfully picked with new parents and delicate skin in mind
Our top picks
100% organic-certified
Little Butterfly London
fall into dreams BABY MASSAGE OIL 50ml
£29.00
Cleanses effectively without drying
MooGoo
MooGoo Milk Wash 500ml
£13.50
Suitable for newborns
Aveeno
Aveeno Baby Daily Care Moisturising Lotion 150ml
£6.99
These days, there’s no shortage of products for mums and newborns, which can make choosing what you actually need feel a little overwhelming – especially if you’re a first-time parent. From friends and family to parenting forums and well-meaning strangers, advice seems to come from every direction.
More parents are looking for simple, gentle and natural choices for themselves and their babies. Vegan, natural and organic baby products have become increasingly popular in recent years, offering an alternative to products made with synthetic ingredients. So, if you’re keen to take a more natural approach to your baby-care routine, we’ve rounded up some of our top products for mums and babies to help make those choices a little easier.
Our favourite baby skincare products
Little Butterfly London
£29.00
£4.83/1 Item
Badger
£21.99
£2.53/10 ml
Jack N' Jill
RRP £5.50
£3.68
£7.36/100 g
Aveeno
£6.99
£4.66/100 ml
MooGoo
£13.50
£2.70/100 ml
Childs Farm
£5.50
£5.50/100 ml
Weleda
RRP £8.25
£5.77
£2.89/100 ml
Why choose natural products for newborns?
Babies' skin is still developing during their first year, which means it can be particularly vulnerable to dryness and irritation.1 Choosing gentle, well-formulated skincare products can help support the skin's natural barrier. While ‘natural’ doesn't automatically mean better, carefully formulated natural products can be a good option for parents who are looking for formulas containing natural ingredients.1
Is babies' skin more sensitive?
A baby's skin barrier continues to develop during the first couple of years,2 making it more susceptible to dryness and irritation.3 Choosing appropriately formulated, gentle products can help avoid unnecessarily disrupting the skin barrier.
Gentle cleansing and using moisturisers are two simple ways to help keep a baby’s skin looking healthy and comfortable. Regular cleansing helps remove things like saliva, nasal secretions, urine, poo, dirt and germs that can irritate delicate skin.3 If these are left on the skin for too long, especially around the nappy area, they can cause irritation, discomfort and even damage the skin’s natural protective barrier.3 While water is gentle, it may not always be enough to remove everything, so a mild, baby-friendly cleanser can be helpful.3
Baby care FAQs
There isn’t one ‘best’ vegan baby skincare product for every baby, as skin can react differently to individual ingredients. Instead, look for fragrance-free formulas made for babies or sensitive skin. For vegan options, the key is to look beyond the vegan label and check the full ingredient list, particularly if your baby has sensitive or eczema-prone skin.4 For vegan options, the key is to look beyond the vegan label and check the full ingredient list, particularly if your baby has sensitive or eczema-prone skin.
Vegan baby products can be suitable for sensitive skin, but vegan doesn’t automatically mean gentle or irritation-free. For delicate skin, it’s more helpful to look for fragrance-free formulas made specifically for babies or sensitive skin.4 As with any new product, introduce it gradually and stop using it if irritation occurs.
For newborns and babies with particularly sensitive skin, fragrance-free, mild products with a short ingredient list are often a reasonable starting point.3,4 Parents may prefer to avoid or minimise:
- fragrance/parfum – can be irritating, particularly for sensitive skin 4
- essential oils – natural doesn’t automatically mean safe or suitable for a baby’s skin 3
- harsh soaps and strong detergents – may strip the skin’s natural oils 4
- alcohols such as isopropanol – can be irritating and drying, particularly in frequently used products such as baby wipes 5
Suitability depends on the overall formulation and should be supported by appropriate testing, such as paediatric or dermatological testing or patch testing. If your baby develops persistent redness, dryness, irritation or you're concerned about any changes to their skin, it’s worth speaking with your GP.6
The final say
Choosing baby products can feel overwhelming, especially when you’re trying to find options that are kinder to your little one and fit with your values. Whether you prefer vegan, natural or organic products, the most important thing is finding what works well for you and your baby.
Are you breastfeeding? Supporting your baby’s health starts with looking after your own nutrition – a balanced diet and the right supplements can help you get the nutrients you and your little one both need during this special time.
Disclaimer - This article provides informational advice and is not a substitute for medical care. Curated by experts for accuracy, we take great care to ensure the information is up-to-date and relevant. However, you should always consult your GP or healthcare professional before using supplements or alternative products, particularly if you have medical conditions or are under supervision.
1. Tierney N, Coret C, Suero M. Tolerance of natural baby skin-care products on healthy, full-term infants and toddlers. Clinical, Cosmetic and Investigational Dermatology. 2014 Feb;7:51.
2. Rahma A, Lane ME. Skin barrier function in infants: Update and outlook. Pharmaceutics. 2022 Feb 17;14(2):1–25.
3. Telofski LS, Morello AP, Mack Correa MC, Stamatas GN. The Infant Skin Barrier: Can We Preserve, Protect, and Enhance the Barrier? Dermatology Research and Practice. 2012;2012:1–18.
4. Choi EH. Skin Barrier Function in Neonates and Infants. Allergy, Asthma & Immunology Research. 2025;17(1):32.
5. Rahma A, Lane ME. Skin barrier function in infants: Update and outlook. Pharmaceutics. 2022 Feb 17;14(2):1–25.
6. https://www.facebook.com/nhswebsite. Rashes in babies and children [Internet]. nhs.uk. 2017 [cited 2026 Sept 8]. Available from: https://www.nhs.uk/symptoms/rashes-babies-and-children/
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