best face serums

Five of the best face serums

Serums are a skincare staple.

There are many benefits to using them. And there are even more options to choose from – eye serums, Vitamin E serum, healthy-ageing serum, antioxidant serum, the different variations are plentiful.

But rather than just delve straight into some of the different face serum options, it’s worth just reflecting on why they’re so great. What is the big deal with face serums?

Why use face serums?


Serums are targeted skin saviours in a bottle. And one of the main reasons why there’s such widespread appreciation for them is because they contain the highest concentration of rejuvenating ingredients (up to 70%) you can lay your hands on.

And when this mega dose of ingredients is applied to our skin, it can really get to work on all sorts of skin-related issues, such as helping reduce the appearance of fine lines, brightening complexions, balancing oil production and tightening up skin.1

How do face serums work?


Face serums contain molecules that are much smaller than the molecules you’ll find in face oils and most other skincare products. And while they may be small, they’re actually mightier because they sink in more quickly.

Smaller molecules also means more of a lightweight and non-greasy finish and no sticky residue.2

How do you apply face serums?


Where do face serums fit within the whole cleanse, tone and moisturise routine? Do they replace one of these steps or are they an extra step in themselves?

Answer - they should be applied after you’ve cleansed your face:3
  • Just a pea sized amount will do
  • Press it gently into your skin
  • If your skin’s sensitive, apply it 10 to 15 minutes after washing your face
  • Then apply your moisturiser
  • Don’t apply your moisturiser first, it’ll prevent the serum from being absorbed by your skin
  • Use it once or twice a day

Five of the best face serums


So now we’ve talked you through the fundamentals, let’s get to the best bit, our pick of the best serums. And trust us, there are a fair few to choose from!

Top pick 1: Hyaluronic acid

Is a powerful skincare ingredient that can help retain moisture. It works by attracting water and hydrating the skin without making it over-oily. It’s also one of the go-to products in delaying the overall ageing process by preventing the appearance of skin thinning and keeping it adequately moisturised.4

Try: Evolve Hyaluronic Serum 200

Top pick 2: Cannabidiol (CBD)

Known for its skin-calming properties, CBD’s antioxidant and soothing qualities and ability to balance the skin’s natural production sebum makes it ideal to tackle unwanted skin conditions.5

Try: Holland & Barrett CBD Serum

Top pick 3: Vitamin C collagen

Vitamin C is renowned for helping skin appear brighter, healthier and smoother. Its antioxidant properties protect skin from UV rays, stimulate skin’s natural collagen production and reduce the appearance of dark spots to create a radiant glow.6

Try: Vitaskin Vitamin C Collagen Boosting Serum

Top pick 4: Argan oil

Argan has long been used topically to improve skin, hair and nail health. The benefits of using argan oil on skin are widespread and include providing protection from sun damage, moisturising the skin, reducing the effects of some skin conditions and increasing the appearance of overall skin elasticity.7

Try: Dr Organic Moroccan Argan Oil Instant Tightening Eye Serum

Top pick 5: Special blends


What we mean by this is serums that are made up of several ingredients that are actually quite powerful in their own right, but are even more powerful when combined. For instance, Vitamin C and hyaluronic acid, CBD and hyaluronic acid and aloe vera and Manuka Honey.

Try: Nourish Protect Replenishing Peptide Serum, Grounded CBD and Hyaluronic Acid Facial Serum, Manuka Doctor Anti-Redness Protective Serum.

Has this article left you wanting to find out more about the power of face serums? Or keen to research some of the many other best face serums that are out there?

For more practical insight on how to use serums to help make your skin sing, check out this article, ‘Skin serums for an even, bright complexion.’)

And if you can’t resist having a look around to see what other wonderful serum ingredient combos there are out there or what other serum products, other than those listed above, are around for you to start or continue your serum skincare journey, then we’ve got more than 20 different types for you to choose from.

Shop face serums

Last updated: 31 July 2020

FaceNatural BeautySkincare