50g protein to support muscle growth
3g creatine per serving
SKU: 099058
Product Overview:
A high-calorie mass gainer delivering over 1,250 kcal per serving to support serious weight gain, with 50 g protein, 250+ g carbohydrates and 3 g added creatine to aid muscle recovery and performance when combined with resistance training.
Performance Benefits:
Active Ingredients That Matter:
50 g high-protein content to support muscle growth and repair; over 250 g carbohydrates to supply substantial calories and energy; 3 g added creatine to support performance; and 25 vitamins & supplements to contribute to overall nutritional support.
How To Use:
Add two heaped scoops of Serious Mass (334 g) to a blender filled with 710 ml of water and blend for 45–60 seconds. Add a few ice cubes and, if desired, other calorie-contributing ingredients, then blend for a further 30–45 seconds. For a thicker, creamier, higher-calorie shake, mix two scoops with 710 ml of non‑fat or low‑fat milk instead of water. New users may prefer to begin with ½ serving daily for the first week, then gradually increase to one or more full servings several times a day.
Suggested timing: drink ½–1 serving between meals to maintain a positive nitrogen balance; consume ½–1 serving 30–45 minutes post-workout to support recovery; or take ½–1 serving about 45–60 minutes before bed to provide nutrients overnight. For best results use Serious Mass alongside intense weight training (3–5 times per week) and a sensible whole foods diet, allowing at least 48 hours between workouts for the same body parts.
Best Suited For For lifters and hardgainers seeking a convenient, high-calorie solution to increase body mass, support muscle recovery and enhance performance when paired with structured resistance training.
Always read the label. This is an AI assisted summary.
Full ingredients
Maltodextrin, Protein Blend (Whey Protein (Milk) Concentrate, Calcium Caseinate (Milk), Egg Albumen, Sweet Dairy Whey), Cocoa (Processed with Alkali), Natural and Artficial Flavour, Vitamin and Mineral Blend (diPotassium Phosphate, Magnesium Aspartate, diCalcium Phosphate, Calcium Citrate, Ascorbic Acid, Niacinamide, Zinc Citrate, Beta Carotene, d-Calcium Pantothenate, d-alpha Tocopheryl Succinate, Selenomethionine, Copper Gluconate, Ferrous Fumerate, Manganese Amino Acid Chelate, Thiamin Mononitrate, Pyridocine Hydrochloride, Riboflavin, Chromium Polynicotinate, Folic Acid, Biotin, Molybdenum Amino Acid Chelate, Cholecalciferol, Potassium Iodide, Cynaocobalamin), Acesulfame Postassium, Lecithin (Soy), Medium Chain Triglycerides. For Allergens - See ingredients in bold.
Contains Milk, Soy, Egg, Wheat (Gluten).
May contain nuts and peanuts.
Always read the label before use
| Per 334g | ||
|---|---|---|
| Energy | 5269kJ / 1258kCal | ** |
| Of which Saturates | 1.6g | ** |
| Of which Sugars | 21.8g | ** |
| Protein | 53.1g | ** |
| Total Carbohydrate | 251.5g | ** |
| Total Fat | 4.4g | ** |
| Of which trans fats | 0g | ** |
| Dietary fibre | 0g | ** |
| Sodium | 547mg | ** |
| Vitamin A | 299.3mcg | ** |
| Vitamin D | 1.9mcg | ** |
| Vitamin E | 3.5mg | ** |
| Vitamin C | 21.9mg | ** |
| Thiamin (Vitamin B1) | 0.5mg | ** |
| Riboflavin (Vitamin B2) | 0.6mg | ** |
| Niacin (Vitamin B3) | 6.7mg | ** |
| Vitamin B6 | 0.7mg | ** |
| Folic Acid | 71.3mg | ** |
| Vitamin B12 | 0.5mcg | ** |
| Biotin | 54.8mcg | ** |
| Pantothenic Acid (Vitamin B5) | 2.1mg | ** |
| Potassium | 1012.5mg | ** |
| Chloride | 649mg | ** |
| Calcium | 355.7mg | ** |
| Phosphorus | 130.7mg | ** |
| Magnesium | 56.8mg | ** |
| Iron | 4.3mg | ** |
| Zinc | 2.7mg | ** |
| Copper | 0.5mg | ** |
| Manganese | 0.6mg | ** |
| Selenium | 42.6mcg | ** |
| Chromium | 130.4mcg | ** |
| Iodine | 50.8mcg | ** |
| Creatine Monohydrate | 1g | ** |
| L-Glutamine | 501mg | ** |
| Glutamine Peptides | 501mg | ** |
| Choline Bitartrate | 607.9mg | ** |
| Inositol | 250.5mg | ** |
| Fats Per 100G | 1.3g | ** |
| Protein Per Serving | 53.1g | ** |
| Energy kJ Per 100G | 1578kJ | ** |
| Energy kJ Per Serving | 5269kJ | ** |
| Of Which Saturates Per Serving | 3.4g | ** |
| Salt Per 100G | 0.16g | ** |
| Sugar Per 100G | 6.5g | ** |
| Fats Per Serving | 4.4g | ** |
| Salt Per Serving | 0.547g | ** |
| Protein Per 100G | 15.9g | ** |
| Energy kCal Per 100G | 377kCal | ** |
| Carbohydrates Per 100G | 75.4g | ** |
| Energy kCal Per Serving | 1258kCal | ** |
| Serving Size | 334g | ** |
| Carbohydrates Per Serving | 251g | ** |
| Sugar Per Serving | 21.8g | ** |
| Of Which Saturates Per 100G | 1g | ** |
Contains Milk, Soy, Egg, Wheat (Gluten).
We go to great efforts to ensure that the information on this page is accurate at the time that the page was last edited. As we are constantly reviewing and developing our products to meet our consumer needs, consumers, particularly those that suffer from allergies and intolerances, should always check product labelling, warnings, and directions provided with the product that is delivered, prior to use or consumption.
Add two heaped scoops of Serious Mass to a blender filled with 710 ml of water. Blend for 45-60 seconds. Then add a few ice cubes and, if desired, other calorie-contributing ingredients and blend for an additional 30-45 seconds.
Tips: Mixing two scoops of Serious Mass with 710 ml of non-fat or low fat milk instead of water will give you a thicker, creamier, higher-calorie shake. New users may find if beneficial to begin with 1/2 of a serving daily for the first week and then gradually increase to 1 or more full servings several times a day. Serious Mass is a substantial weight-gain supplement that can be used to feed serious calorie needs in a variety of different ways. Between Meals: Drink 1/2 - 1 serving of Serious Mass between meals to maintain positive nitrogen balance and support a high-calorie diet. Post-Workout: Begin drinking 1/2-1 serving of Serious Mass 30-45 minutes following exercise to support maximum recovery. Before Bed: Drink 1/2 - 1 serving of Serious Mass about 45-60 minutes before bed to provide nutrients to recovering muscle throughout the night. Note: For best results use Serious Mass combined with intense weight training (3-5 times per week) and a sensible whole foods diet. Also, keep in mind that sufficient recovery between workouts impacts your ability to gain lean mass. Allowing at least 48 hours between workouts involving the same body parts is recommended.Per serving (334g)
Protein
53.1g
Energy
1258Kcal (377/100g)
Fat
4.4g (saturates 3.4g)
Carbs
251g
Salt
0.547g
Sugars
21.8g
How much protein do I need?
This really helps my wife as she at end of life care .unfortunately we won't be able to buy any more as price as just gone from £40 to £ 50 £10 rise absol...
Philip - 15 days ago
I purchased the serious mass protein drink strawberry flavor, it is very good after a gym workout also a really good for weight gaining, .
edward - 25 days ago
Too early to pass any comments on this product. Hopefully in due course of time I can make a comment regarding this.
Jason Brewer - 15 days ago
Customer reviews below are moderated for offensive content only. They are not medical advice, should not be relied upon, and are not endorsed by Holland & Barrett. For health issues or product suitability, consult a health professional. Products are not medicinal unless stated otherwise. Find out more
Current price: £50.00
£1.83/100 g
Flavour
Strawberry
Quantity and format
2730 gSuitable for
-Ingredients
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We go to great efforts to ensure that the information on this page is accurate at the time that the page was last edited. As we are constantly reviewing and developing our products to meet our consumer needs, consumers, particularly those that suffer from allergies and intolerances, should always check product labelling, warnings, and directions provided with the product that is delivered, prior to use or consumption.