10% off £35

Code:SAVE
Buy 1 Get 1 Half PriceSummer ShopOffersOffers HubBuy one get one 1/2 price25% off or moreOnline only 25% off or moreBuy 1 Get 1 FreePayday EventGreat SavingsOutletBetter than 1/2 price2 for £18 Mix & MatchLast chance to buy1/2 Price3 for £3 Mix & MatchVitamins & SupplementsVitamins & Supplements HubJoints, Aches & PainsImmunityGut HealthEnergyLow Mood & DepressionStress & AnxietyChildren's HealthHealthy HeartWeight ManagementSleep & RelaxationVitamins & Supplements Shop AllCBD Vitamins & SupplementsShop all CBD Vitamins & SupplementsCBD OilCBD CapsulesCBD SprayCBD GummiesCollagen & SilicaMuscle Support & Joint PainHair, Skin & NailsShop all Hair, Skin & NailsHair GrowthFunctional MushroomsVitaminsShop all VitaminsMultivitaminsVitamin AVitamin BVitamin CVitamin DVitamin EVitamin KVitamin DrinksMineralsShop all MineralsMagnesiumIronZincCalciumSeleniumChromiumSupplementsShop all SupplementsFibre SupplementsAcidophilus & Friendly BacteriaPeppermint OilGrapeseed ExtractLecithinCollagen & SilicaOmega & Fish OilsPlant Sourced SupplementsSuperfood SupplementsArnicaApple CiderRaspberry KetonesAloe VeraChondroitin & MSMCo Enzyme Q10Evening Primrose OilGarlicGinkgo BilobaGlucosamineGlucomannanSeaweed, Kelps and Aquaceuticals5 HTPDigestive EnzymesSaw palmettoCharcoalWomen's HealthShop all Women's HealthMenopauseMenstrual SupportUrinary Tract HealthPregnancy & ConceptionMen's HealthShop all Men's HealthProstate HealthChildren's HealthConditionShop all ConditionCholesterolAllergy & Hay Fever CareAnxiety SupportBone & Muscle HealthMuscle Support & Joint PainBrain & Memory SupportWomen's HealthMen's HealthChildren's HealthCold & Immune SupportFatigueDigestive HealthHair, Skin & NailsHeart & CirculationLiver CareMood SupportSexual HealthSleep & RelaxationStress ReliefVisionHerbal & Licensed RemediesShop all Herbal & Licensed RemediesRescue RemedyAshwagandhaMilk ThistleGinseng & GuaranaHomeopathic & Flower RemediesShop all Homeopathic & Flower RemediesRescue RemedyTissue SaltsFlower RemediesHomeopathic RemediesAt-Home TestsVegan Vitamins & SupplementsCBD Homeopathic Buy one get one 1/2 price25% off or moreOnline only 25% off or moreBuy 1 Get 1 FreePayday EventOutletLast chance to buyShort DatedHolland & BarrettVitabioticsSolgarNew NordicWeledaBioglanBetterYouGrass & Co.H&B ExpertNature's WayDairy FreeGluten FreeSesame Seed FreeCelery FreeCereal FreeCrustaceans FreeEgg FreeFish FreeKiwi FreeLupin FreeNew inFood & DrinkFood & Drink HubImmunityExercise & RecoveryGut HealthEnergyJoints, Aches & PainsWeight ManagementDental HealthFood & Drink Shop AllDried Fruit, Nuts & SeedsShop all Dried Fruit, Nuts & SeedsNutsDried FruitSeedsMixesHoney, Jams & SpreadsShop all Honey, Jams & SpreadsManuka HoneyHoneyNut ButtersJams & ChutneysSyrupsSpreadsPateDrinks & JuicesShop all Drinks & JuicesNatural Energy DrinksKombuchaJuices & Health ShotsSoft DrinksWaterProtein ShakesAlcohol Free DrinksTeas, Coffee & Hot BeveragesShop all Teas, Coffee & Hot BeveragesCoffee & Coffee SubstitutesMushroom DrinksTeasSuperfood TeasMatcha & Green TeaSleep & RelaxationPeppermint TeaSlimming TeaSuperfoodsShop all SuperfoodsSuperfood PowdersMoringa PowderMaca PowderChia SeedsFlaxseedSpirulinaGoji BerriesBaobabSnacksShop all SnacksProtein BarsLow Calorie SnacksChocolate, Cakes & BiscuitsCrisps & ChipsSavoury SnacksSweet SnacksSnack BarsFlapjacksPopcornVegan FoodShop all Vegan FoodMeat-Free AlternativesDairy AlternativesEgg SubstitutesVegan ProteinVegan Protein BarsFood CupboardShop all Food CupboardApple Cider VinegarCondiments & SaucesRice, Pasta, Pulses & GrainsTinned FoodsBreakfast CerealsBreakfast CerealsShop all Breakfast CerealsCereals, Bran & FlakesGranolaMuesliOats & PorridgeBreakfast BarsCookingShop all CookingCooking IngredientsApple Cider VinegarCondiments & SaucesMeat-Free AlternativesSoup & Ready MealsRice, Pasta, Pulses & GrainsHerbs, Spices & SeasoningGravy & StockHome BakingShop all Home BakingBaking MixesBreadFlourSweeteners & Sugar AlternativesEgg SubstitutesDairy AlternativesShop all Dairy AlternativesOat, Rice & Hemp DrinksSoya DrinksNut DrinksCoconut DrinksNutritionally Complete FoodBuy one get one 1/2 priceBuy 1 Get 1 Free25% off or morePayday EventOnline only 25% off or moreGreat SavingsBetter than 1/2 priceOutletHolland & BarrettNaturyaGrenadeHeath & HeatherHuelPukkaNakdTwiningsMeridianPhDGluten FreeDairy FreeWheat FreeEgg FreeSugar FreeMilk FreeSoya FreeSesame Seed FreeCelery FreeFish FreeNew inSports NutritionSports Nutrition HubExercise & RecoveryEnergyWeight ManagementLow Mood & DepressionStress & AnxietySports Nutrition Shop AllProteinShop all ProteinWhey ProteinClear ProteinMass GainersVegan ProteinDiet ProteinCaseinSports SupplementsShop all Sports SupplementsTestosteroneElectrolytesEnergy GelsSports CollagenPre Workout & EnergyShop all Pre Workout & EnergyPre WorkoutCaffeine-free-pre-workoutAmino Energy PowdersBars, Drinks & SnacksShop all Bars, Drinks & SnacksEnergy BarsProtein BarsProtein ShakesProtein SnacksNutritionally Complete FoodMeal Replacement ShakesIntra WorkoutKetoPost WorkoutAmino AcidsShop all Amino AcidsAmino Energy PowdersBCAACarnitineArginineCreatineShop all CreatineCreatine PowderCreatine CapsulesVegan Sports NutritionShop all Vegan Sports NutritionVegan ProteinVegan Protein BarsVegan Pre Workout & EnergyVegan Amino AcidsVegan CreatineSports AccessoriesShop all Sports AccessoriesBottles & ShakersFitness EquipmentFitness GoalShop all Fitness GoalRecoveryMuscle & StrengthLean MuscleEnergy & EnduranceDiet & Weight Loss25% off or moreGreat SavingsBuy one get one 1/2 priceLast chance to buyOnline only 25% off or more2 for £6.50 Mix & MatchFree PE Essential Amino AcidBuy 1 Get 1 FreeOptimum NutritionUSNGrenadePE NutritionApplied NutritionPhDHuelSiSFoodspringYfoodGluten FreeDairy FreeSugar FreeSoya FreePalm Oil FreeCelery FreeCereal FreeCrustaceans FreeEgg FreeFish FreeNew inBeautyBeauty HubSkin Health - by skin concernDental HealthWomen's Health - Cycles & MenstruationJoints, Aches & PainsWomen's Health - PregnancyChildren's HealthExercise & RecoveryImmunityLow Mood & DepressionSexual HealthNatural Beauty Shop AllAromatherapy & HomeShop all Aromatherapy & HomePure Essential OilsBlended Essential OilsBase & Carrier OilsHolisticSkincareShop all SkincarePremium SkincareFace CareBody CareSun CareTanning & BronzingEye CareLip CareFoot CareHand & Nail CareSkin AilmentsSkin OilsCBD BeautySun CareShop all Sun CareSun Lotion SPFMineral Sun CareFace SPFAfter SunHair Skin & NailsWashing & BathingShop all Washing & BathingShampoo & ConditionerBathing AccessoriesShower Gel & Body WashDeodorantDentalHand WashSoapBath Soak & OilBody ScrubBath Bombs & SaltsFeminine CareIncontinence SupportHair CareShop all Hair CareShampoo & ConditionerHair ColouringHair MasksHair Oil & SerumHair Spray, Gel & MousseHair AccessoriesMother & BabyShop all Mother & BabyBaby Skincare & ToiletriesElectrical WellnessSexual WellnessBuy one get one 1/2 price25% off or moreOnline only 25% off or moreOutletBuy 1 Get 1 Free2 for £18 Mix & MatchPayday EventGreat SavingsDr OrganicFaith in NatureWeledaNaturtintTisserandMiaromaSukinQ+AEthiqueTrilogyAlcohol FreePalm Oil FreeParfum FreeGluten FreeMicroplastics FreeCelery FreeCereal FreeCrustaceans FreeDairy FreeEgg FreeNew inCBDShop all CBDExercise & RecoveryLow Mood & DepressionStress & AnxietySleep & RelaxationCBD Vitamins & SupplementsShop all CBD Vitamins & SupplementsCBD OilCBD CapsulesCBD SprayCBD GummiesCBD Food DrinkCBD BeautyBuy 1 Get 1 FreeBuy one get one 1/2 pricePayday Event25% off or moreOnline only 25% off or more1/2 PriceGreat SavingsOutletLove HempGrass & Co.CBDfxTRIPfourfiveHolistic HerbCannaray CBDReakiroHolland & BarrettBody & Mind BotanicalsDairy FreeAlcohol FreeGluten FreeNew inWeight ManagementWeight Management HubExercise & RecoveryWeight ManagementEnergyHealthy HeartWeight Management Shop AllFat Burners, Binders & Appetite SuppressantsShop all Fat Burners, Binders & Appetite SuppressantsFat BurnersFat BindersAppetite SuppressantsSlimming TabletsWeight Management Shakes Shop all Weight Management Shakes Meal Replacement ShakesDiet ProteinDiet Food & DrinkShop all Diet Food & DrinkDiet FoodLow Calorie SnacksSlimming TeaExercise SupportShop all Exercise SupportFitness EquipmentMeal Replacement ShakesDiet ProteinProtein BarsBuy one get one 1/2 price25% off or moreGreat SavingsBuy 1 Get 1 FreeOnline only 25% off or morePayday EventGrenadeOptimum NutritionHolland & BarrettUSNEat WaterNew NordicPhDPulsinSlimExpertApplied NutritionGluten FreeSugar FreeDairy FreeWheat FreeNew inVeganHealth & WellnessShop all Health & WellnessJoints, Aches & PainsGut HealthSkin Health - by skin concernEnergyWomen's Health - Menopause & PerimenopauseLow Mood & DepressionStress & AnxietyWomen's Health - Hormonal HealthImmunityExercise & RecoveryJoints Bones & MusclesGut HealthHair Skin & NailsStress AnxietySleep & RelaxationBuy one get one 1/2 price25% off or moreOnline only 25% off or moreBuy 1 Get 1 FreePayday Event2 for £18 Mix & MatchGreat SavingsOutletHolland & BarrettVitabioticsWeledaSolgarDr OrganicNaturtintOptimum NutritionBetterYouNew NordicBioglanDairy FreeGluten FreeAlcohol FreeSugar FreeWheat FreeSoya FreeSesame Seed FreeCelery FreeCereal FreeCrustaceans FreeNew inShop for your WellnessJoints, Bones & MusclesWomen's HealthMenstrual HealthMenopauseSkincareGut HealthHair, Skin & NailsImmunitySleep & RelaxationFood & DietChildren's HealthStress ReliefHealthy HeartEnergyLow Mood & DepressionConcentration & AlertnessEye HealthSexual HealthLearn about WellnessJoints, Bones & MusclesWomen's HealthPeriods & Cycle HealthMenopauseImmunityGut HealthFood & DietSports & FitnessSleep & RelaxationHair Skin & NailsArticlesAll articlesHealthFood & nutritionGut healthImmunityJoints, bones & musclesWomen's healthWellnessHair & skinMental wellbeingSeasonalSleep & relaxationSports nutritionRecipesAll recipesGluten freeLow sugarVeganDairy freePodcast

Best serum for dry skin

Best Serum for Dry Skin
Serums are an ever-growing skincare trend. There are serums out there to suit people with most skin types, find out what makes one great for dry skin

Serums are an ever-growing skincare trend. From targeted serums for specific concerns to single-ingredient products that deliver transformative results, we’ve never had more choice when it comes to choosing skincare products.1 If you’re new to serums (or need a refresher), these highly concentrated products deliver potent ingredients directly to your skin. They usually come in the form of a liquid or gel and typically target specific areas of concern.2 You can generally find a variety of serums that include different active ingredients. These are designed to work for various skincare problems, which is why some people choose to use more than one serum or multi-ingredient products.3 There are serums out there to suit people with most skin types, including those that have a dry complexion. If you’re looking for something to support your skincare goals, we’ve got everything you need to know about dry skin serums below.

Why is serum good for dry skin?

It might be tempting to forgo serums if you have dry skin. These super-light formulas often feel like they don’t deliver a lot of hydration, and might even be irritating for those that experience sensitivity as well as dryness.4 However, the trick is in choosing a product with the right ingredients. There are plenty of serums that can potentially provide exceptional thirst-quenching qualities, helping dry skin feel hydrated and plumped.5 Remember, though. You will probably want to combine your serums with the right type of moisturiser for your skin as well. If you have dehydrated skin, using just a serum might not cut it. Usually, you would apply your serum to damp skin after cleansing before applying moisturisers or creams.6

What dry serum ingredients to look out for?

Not all serums are the same, and some have ingredients that are better suited to dry skin than others. Look carefully at the ingredients list before you invest and follow the label instructions to get the best possible results.

Some hydrating serum ingredients may include:

When searching for your next serum, you may notice that some brands have single-ingredient (or pure) products, while others use a combination. It might take a bit of time to find the right one for your skin type. It’s worth doing a patch test first, just to be sure your chosen serum doesn’t cause any irritation.

How to use serums for dry skin

Using a serum as well as a moisturiser may give you double the hydration. That’s because many serums penetrate deeper into the skin, absorbing in to help your skin feel hydrated. On the other hand, moisturisers and creams create a barrier to seal in moisture.14 Once you’ve chosen your serum, it’s essential to follow the instructions carefully. Usually, though, serums are applied after cleansing and toning but before moisturising. They tend to be used twice a day unless the directions specify otherwise.15 

Read more about dry skin: Best face creams for dry skin or How to choose a foundation for dry skin

Last updated: 24 March 2021

Related Articles

  • Visa
  • MasterCard
  • PayPal
  • AmericanExpress
  • ApplePay
  • ClearPay
  • AliPay
  • Instagram
  • Pinterest
  • Facebook
  • Twitter
Copyright © Holland & Barrett Retail Limited, 2024. All rights reserved. hollandandbarrett.com is a trading name of Holland & Barrett Retail Limited,. Registered office: Samuel Ryder House, Barling Way, Nuneaton, Warwickshire CV10 7RH. Registered in England: company no. 2758955. Registered VAT no. 211727395.