These stats are just the tip of the iceberg, there are many more stats, just like these, out there, including in this article, ‘The waterless beauty products making a splash right now.’
These microbeads are so small, that they can easily pass straight through water filtration systems in treatment plants, and escape into waterways.They’re also made from single use plastic too, which takes decades-upon-decades to break down, if they ever do. Last but not least, if the microbeads happen to make it out into the world’s oceans, seas and other natural water systems and are swallowed by marine life, then they might find their way into the human food chain.4
They include plastic tampon applicators, general external packaging and labelling, as well as bottle caps, bottles, plastic jars and tubes and so on. The more you think about it, the more culprits you’re likely to notice.
Increased awareness of plastics and waste pollution and the devastating impact it can have on the environment on a global scale has resulted in many beauty brands revamping their processes so that they’re less reliant on packaging. And if they do use it, then it’s produced using more sustainable materials, such as bamboo, paper and compostable cardboard.Meanwhile, as awareness of the global demand dilemma has risen, so too has demand for more sustainable packaging from consumers. A study by Dotcom Distribution revealed that 62% of consumers would rather buy from brands with eco-friendly packaging. Meanwhile, McKinsey rated sustainable packaging as the biggest 'green premium' consumers will pay extra for.6
While it’s positive to see demand for sustainable packaging is on the rise among consumers, making the move from traditional to zero waste obviously involves more than a mind shift.
It involves potentially changing some of your beauty and skincare products which, may sound daunting, but is actually more achievable and straightforward than you may think!
There’s a lot to be achieved when it comes to minimising waste and plastics pollution, but simple swaps like the ones listed above can make all the difference. Which of these products are you already using or have your eye on and plan to get your zero waste journey started with?
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Last updated: 15 June 2020